The 45th JMRX Conference in May 2014 featured Tom De Ruyck, Managing Partner of InSites Consulting, as a keynote speaker. Mr. De Ruyck was invited to speak at the ESOMAR Best of Japan event on May 15th and also presented at the JMRX conference on the latest trends in MROCs (Marketing Research Online Communities). The conference included additional presentations on Japanese MROCs and identifying insights from implicit knowledge in MROCs.

1. 45th ＪＭＲＸ Conference May,2014
【MROCs Festival 2014】
Mr. Tom De Ruyck, Managing Partner of InSites Consulting is invited
as a keynote speaker at ESOMAR Best of Japan held in May 15th.
http://www.esomar.org/uploads/public/events-and-awards/events/2014/local-activities/esomar-best-of/boe-japan/ESOMAR-Best-Of-Japan-2014_programme.pdf
JMRX, the biggest Japanese marketing researchers’ networking group in
Japan is honored to take an opportunity to have Tom at the monthly conference
of May, 2014. Tom will be presenting the latest trend of MROCs to both
Japanese marketers and researchers. He is a head of Consumer Consulting
Boards of InSites Consulting. http://www.insites-consulting.com/
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◆ Timing: May 15, 2014
◆ Program:
13:30-14:00 Japanese MROCs by Ms. Umezu of Japan Marketing Agency
14:00-15:00 The New Trend of MROCs by Mr. Tom De Ruyck of InSites Consulting
15:00-15:30 Can MROCs Identify Insights from Implicit Knowledge?
by Mr. Haruo Yamasaki of Index-I
15:30-16:00 Panel Discussion moderated by Shiggy Kishikawa of MROC Japan
◆ Venue： Mixi’s conference room in Shibuya （Sumitomo Fudousan Shibuya First Building 7F）
@tomderuyck