1. “always do right.
this will gratify some people and [astonish] the rest.”
Mark Twain

3. • RUP SDN BHD was established in early 2009, and is a restructure
of one of the pioneer events management companies in Malaysia,
THE REALLY USEFUL COMPANY (RUC), with decades of wealth and
experience in the fields of:
• integrated entertainment solutions,
• original & refreshing concepts,
• staging & stage management,
• audio-visuals,
• sound & lights.
• Through this initiative, the RUP entity was formed out of the
existing team of diversified expertise, with the appropriate skill
sets and experience, in ensuring every event is carefully planned
and executed.
a different entity... the same people... really useful people.
[rup] sendirian berhad
[
]

4. “events management in Malaysia is in a state of evolution…
we’d rather be known to provide advertising-support-services...”
Vincent Chua -RUP Sdn Bhd

5. • Let‟s take a look at the evolution of events management:
• chances are… 70% of the vendors you engage, on a weekly
basis, offer event management services,
• of these… 40% outsource (and hence overcharge) while the
other 60% seem „almost‟ respectable,
• of those respectable ones, 50% aren‟t honest with their
„budgets‟; and hence the invoices keep coming even after
the event is done and dusted,
• of the remaining few, 40% will give you endless nightmares
on logistics and protocol, leaving you at your wits end..
• and after „cleaning‟ up the percentages; that just leaves --
well, a few of us.
allow us to be [frank]
[
]

6. • Doing an event, no matter the size; big or small, corporate or
casual, requires an adequate amount of planning and running
about,
• By helping you cover the bases for your event, we can aid in:
• pre-planning / brainstorming,
• consultation,
• conceptualization,
• creative,
• logistics,
• production,
• implementation,
• and of course, attending meetings!
• By allowing us to tend to the nitty-gritty details, the load and
pressure of having an event is taken off your shoulders,
• And all you have to do… is keep your phone next to you.
[cleaning]?
[
]

7. • Planning a birthday party or a full-blown corporate seminar? Well,
take a gander at some of just „a few‟ things we are able to provide:
when we talk
about [service]
• [event solutions]
• road-shows
• ground-level promotions
• conferences / seminars
• award ceremonies
• product launches
• opening ceremonies
• groundbreaking ceremonies
• [audio-visual solutions]
• progress video reporting
• corporate video
• training videos
• event coverage
• multiple video editing productions
• projection systems
• [staging & exhibitions ]
• outdoor / indoor staging
• standard exhibition panels
• special designed booths
• promotional displays
• marquees & tents
• [sound, lights & entertainment]
• corporate functions
• seminars
• house parties
• anniversaries
• annual dinners
• artistes & talent management

8. • Of course, what would a profile be if we can‟t boast about the
strong relationship we have with our Clients? Though networking is
important, TRUST is the key word here:
our social
net[work]
• 3C Hong Kong Pte Ltd
• Ann Joo Resources Bhd
• Association of Accredited Advertising Agents
Malaysia (4As)
• British India
• CMP Medica Asia-Pacific Ltd
• Communications & Multimedia Content Forum
of Malaysia (CMCF)
• DRB-HICOM Berhad
• Daimler Chrysler (Malaysia)
• Defense Technology Sdn Bhd (DEFTECH)
• Disney Channel Singapore
• EON Berhad
• EuroMobil Malaysia
• Four Seasons Resort Langkawi
• Hong Leong Bank
• Kuwait Finance House
• Le Meridien Kuala Lumpur
• Macomm Management Sdn Bhd
• Malaysia‟s Most Valuable Brands (MMVB)
• Malaysian Advertisers Association (MAA)
• Malaysian Truck & Bus Sdn Bhd (MTB)
• Media Specialists Association (MSA)
• MOL Access Portal Bhd
• Motosikal Dan Enjin Nasional Sdn Bhd
(MODENAS)
• Petronas
• Pharmaniaga Berhad
• QuestNet Malaysia
• RHB Banking Group
• Sapura Auto Sdn Bhd
• Scomi Group
• Teach For Malaysia
• The Star Publications
• UEM Berhad
• Uni.Asia Insurance
• United Overseas Bank (UOB) Malaysia
• USF-HICOM Sdn Bhd
[
]

9. “hate the sin… [love] the sinner.”
Mahatma Gandhi

10. who we [are]• abu [bakar] sulaiman ( key accounts-liaisons )
• Bakar, or „Mr. Burn‟ as we affectionately call him, is the honcho responsible for the sales
and servicing of key accounts; like all companies under the DRB-HICOM Group and the RHB
Banking Group. His expertise has also aided him in events for The Star‟s annual MIGHTY
MINDS road shows and RHB‟s Corporate Responsibility “REUNITING FAMILIES” road shows.
His easy-going demeanour has also opened doors to newer strongholds like Kuwait Finance
House and the SCOMI Group.
• Mr. Burn also specialises in all dealings with Governmental Departments, especially
handling all liaisons on protocol and licensing – par-excellence. His brushes with Royalty
and Dignitaries merits him with an award by itself! The ability to think fast and to keep his
cool under pressure has been a boon in his advantage.
• r.shitham[param] ( technical )
• Param is the big kahuna when it comes to professional audio, lighting and AV, with
almost THREE DECADES of experience under his belt; including installations for the Arena
of the Stars, Genting, and more recently the installation of AV systems for the Sime Darby
Convention Centre in Bukit Kiara and the British India / Just-B boutiques around KL. His
team of highly trained and professional technicians have been around the nation setting
benchmarks for precise workmanship.
• When there aren‟t any technical issues to attend to, he oversees the production and
technical aspects of the company; with the distinction of handling the entire staging
productions for the 4A‟s Malaysian Kancil Awards, the Putra Brand Awards and all 4As
events (just a few merits to his ever-growing and understated track record).

11. who we [are]• [vince]nt chua ( advisor + consultant | event sales )
• The affable Vince is, by far, the most experienced individual among the lot of us, having
been the producer for mega-launch events for consumer products and corporate events;
with his foresight being instrumental in most of the launches for national-level projects
for the past three decades, like Proton, Modenas, and the recently hugely successful DRB-
HICOM AUTOFEST, to name a few.
• He has been the driving force in transforming a mobile entertainment business into a
production division with full-range capabilities in events management. Yes, ladies and
gentlemen, he really is THAT good, and also down-to-earth (literally); conceptualising and
executing launches and nationwide road shows for brands like DRB-HICOM, the RHB
Banking Group, the 4As, Modenas, Telekom Malaysia and UOB.
• [pat]rick chung ( peon | concepts-design )
• Pat has the distinction of being the most sought after individual in the company, a bane
for sure but justified nevertheless, having been burning the midnight graphics-oil for the
past decade and currently heading, and directing the graphics and audio-visual team in
the company.
• Pat has been involved in overseeing the creative and visual aspects for major events like
the Kancil Awards, the DRB-HICOM AUTOFEST, RHB Banking Group‟s 100th Year Anniversary
Celebrations and the Putra Brand Awards. The recent Judging for the Recording Industry of
Malaysia‟s AIM-19 was also given a refreshing overhaul thanks to his technical expertise.
And yes, he IS one of those people who always wants to try something new, at the expense
of staying back late in the office rectifying the consequences!

12. “our greatest [glory] is not in never falling…
but in getting up every time we do.”
Confucius

13. • Despite boasting about our clients and our personnel, we‟re sure
you want to know more about what we‟ve done so far:
we [reap]
what we sow
• [award ceremonies]
• 4As Malaysian Kancil Awards
• Malaysia’s Most Valuable
Brands (MMVB)
• Malaysian Effie Awards
• MSA Malaysian Media Awards
• Putra Brand Awards
• RHB Dealers Appreciation
Awards
• [roadshows]
• Honda-WWF: Save the
Sumatran Rhino
• Ministry of Transport Road
Safety Campaign
• Modenas Promotional Tour
• RHB-The Star: Mighty Minds
• Shell Carnival
• TM Cyber Carnival
• [automobile launches]
• Chevrolet Spark
• Citroen Xsara Picasso
• DRB-HICOM AUTOFEST 2013
• Mahindra Scorpio
• Modenas Passion
• Modenas X-Cite
• Suzuki Swift/APV/Grand Vitara
• Volvo S80 (2007 model)
• [conferences-exhibitions]
• 3C Experien Regional
Conference
• 4As KL Design Week
• Honda NHC Asia-Oceania
Convention
• Inframatrix Thermographers
Conference
• NGV Tech Booth @ LIMA 2009
• [corporate]
• EASY by RHB
• Launch of Kuwait Finance
House Kota Kinabalu Branch
• RHB CR “REUNITING FAMILIES
Programme
• RHB HR Career Booths @ MCTF
• RHB Islamic Bank Launch
• Teach For Malaysia Launch
• UOB Heartbeat Run
… cont‟

14. • Despite boasting about our clients and our personnel, we‟re sure
you want to know more about what we‟ve done so far:
we [reap]
what we sow
• [audio-visual]
• Ann Joo Corporate Video
• Honda Malaysia Racing Team
Training Video
• Johor State New
Administrative Centre (JSNAC)
• RHB Rebranding ‘Change’
• Uni.Asia 30th Anniversary
Corporate & Staff AV
• [fmcg]
• COLGATE Oral Health Month
Launch
• Majlis Beramal Bersama
COLGATE
• Protex Hot Air Balloon Booth
• Secret Garden Mobile Sampling
• VONO Wet Sampling @ Colleges
& LRT Stations
• [international]
• CMPMedica Pfizer Cardiology
Symposium
• Disney Channel Singapore: High
School Musical Screening
• LG Air-Conditioner Convention
(Bangkok)
• Quintiq Regional HQ Opening
• Wincor Nixdorf Product Launch

15. • Our track record speaks for itself, and sometimes, even our Guests of Honor! we [reap]
what we sow
• [Dato’ Seri Samy Vellu]
@ Mahindra Scorpio Launch
• [Tan Sri Rafidah Aziz]
@ RHB-JCF-JBIC Signing
• [Dato’ Sri Najib Razak]
@ Malaysia’s Most Valuable Brands
• [Datuk Seri Sharizat Abdul Jalil]
@ RHB Islamic Az-Zahra Launch
• [Tun Dr Mahathir Mohamad]
@ NGV Tech’s Booth @ LIMA
• [HRH The Sultan of Selangor]
@ Putra Brand Awards

16. • Our track record speaks for itself, and sometimes, even our Guests of Honor! we [reap]
what we sow
• [Various VVIPs]
@ RHB-CSR Roadshow Initiative
• [Datuk Seri Panglima Haji
Musa Aman]
@ Kuwait Finance House KK Launch
• [Tan Sri Muhyiddin Yassin]
@ Putra Brand Awards

17. “it’s a job that’s never [started]
that takes the longest to finish.”
J.R.R. Tolkien

18. [rup] sendirian berhad
No.L-2-30, Block L, Taipan Damansara 2,
Jalan PJU 1A/1, Ara Damansara,
47301 Petaling Jaya, Selangor D.E.
t | 603.7842 6400 . f | 603.7843 6400
info@rup.com.my[ ]
allow us to [impress] you by giving us a call!