Presented at Executive Leaders Network CMO/DPO/CIO/CISO Event on October 06th. "In this presentation Kate Hamilton considers the challenges and behaviours that support leadership in Marketing. Drawing on her extensive experience in technology and mobile marketing, and her previous role as Chair of The Chartered Institute of Marketing, she highlights specific insights and choices that help women in leadership within the bigger conversation of Leadership. As a working Marketer in the Fintech sector, and an Honorary Fellow of CIM, Kate will provide up to date and practical insights to help your teams craft diamonds from coal."

1. z
Marketing
Leadership
Kate Hamilton
Marketing Leaders
6th October 2022

2. z
Our Journey
 Context
 Know your audience
 Three realms
 Women in marketing
 Planning - Making Diamonds
 Marketing Leadership
 Know your 3Rs

3. z
Context

4. z
Context
 Know your audience
 Three Realms
 Women & Leaders in Marketing

5. z
Survival Tips
 Women, men, or any gender-based segmentations
for that matter are not a homogenous group
 Madeline Allbright's circle of Hell
 Finding friends of your mind
 When dealing with impostor syndrome,
your expertise is your anchor
 Go back to your core when lost
 Clarify the brief
 Beware of "Women in xxx" events
 See it, be it
 BUT this is a diversity goal not a gender only one
 Who benefits from you being involved?

6. z
Survival Tips
 Marketing is a team sport
 Make time for your team and create the environment
to let them grow
 Same mindset for your agencies and 3rd parties
 Everyone as your resource
 Cross team collaboration
 Hub and spoke rather than hierarchy
 Internal and external
 Eyes on the prize
 Staying focussed
 Are we having fun yet?
 Tacking - The art of evaluation & recalibration

7. z
Diamonds
and Coal

8. z
Carbon:
nature's
building
blocks
Campaign components:
Bonding Objectives; the message; the medium; the discipline

9. z
3R’s of
Marketing
Leadership
(Irrespective of gender)

10. z
Three Rs of
marketing
leadership
 Relevancy
 Lead by example
 Stay up to date with CPD
 Relationships
 Know your audience (s)
 Know your team
 Stakeholders' engagement
 who’s on your extended team?
 clients, partners, colleagues
 Results
 Metrics, metrics, metrics
 Clear measurable objectives + strong execution
 = results

11. z
Bringing it
all together

12. z
Summary
 Context:
 Survival Tips
 Planning:
 Diamonds Or Coal?
 3R’s of Marketing Leadership:
 Relevancy, Relationships and Results

13. z
Thank
you

14. z
Kate
Hamilton
 Hon FIDM, FRSA, MBA, Dip DM, MCIM, Chartered Marketer,
 Over 25+ years in strategic, technology and marketing
leadership roles
 Honorary Fellow of Chartered Inst. Marketing
 NED, and former Chair of CIM
 Trustee of The Royal Institution | Science Lives Here
 VP Marketing, Proxymity
 global leader in digital Proxy Voting and Shareholder ID software
 Twitter: @ kate_six
 Linked In: http://uk.linkedin.com/in/kathrynhamilton