1. Terry Andryo
27 Somerglen Court SW
Calgary, AB T2Y 3V5
p: 403.764.4535
e: tmnozz@shaw.ca
Community Development; nurturing my community both personal & professional, greeting,
meeting and connecting people to people
Deep Thinking and Doing; conducting research, creation and fulfillment of marketing plans,
events and being an ambassador of the ATB brand – observing and listening
Getting My Hands Dirty; pitching in helping out on a farm, ranch, volunteering, time on
boards and organizational commitments
Partnership Considerations; reading through and responding to sponsorship proposals
Slowing it Down; spending time with wife, our four kids, family & friends; slow food, deep
conversations, bottomless beers, fishing, hunting and photography
Social Media; tweeting, chirping, posting and show casing the world what I learnt and/or
who I meet today and where I’ve been
Talking People off Ledges; reconciling budgets and reassuring clients to stay the course with
thier strategy and to avoiding reactive behavior
Career Profile
A creative marketing professional, with extensive experience in consumer marketing,
advertising, branding and consumer behavior and who isn’t afraid to get his hands dirty.
Described by others as having superior communication skills - both written and verbal with
a proven ability to develop and deliver. Intrinsically motivated with a strong track record in
developing, recruiting and mentoring award-winning marketing teams, that possess free-
range horizontal thinking, meshed well with practical vertical processes that has achieved
some kick-*ss award winning, whilst moving the financial needle in the desired direction.
Successfully inventing and evolving a multitude of retail brands and increasing sales significantly.
Specialties include:
Digital Marketing, Consumer Insight Research, Strategy Development, Creative Direction,
Creative & Ideation Facilitation, Community Management (Public Relations) & Strategy,
Branding, Naming & Identity, Experiential Campaigns Development, Finance and Analytical
Reporting
A day in the life - breaking down a typical day
Page 1
Community
Development
28%
Deep Thinking
and Doing 20%
Partnership
Considerations
15%
Getting my
Hands Dirty 15%
Slowing it
Down 12%
Social Media 7%
Talking People off Ledges 5%