More Related Content Similar to Your Mom Has an iPad (20) More from EffectiveUI (20) Your Mom Has an iPad1. Your Mom Has an iPad
Designing for Boomers
Monday, March 21, 2011
2. John McRee
Lead User Experience Architect
E ectiveUI
@johnmcree
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
3. My mom doesn’t
have an iPad :(
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Monday, March 21, 2011
4. My big mouth
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Monday, March 21, 2011
5. Back in the day when...
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Monday, March 21, 2011
7. That sure is a clean kitchen!
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Monday, March 21, 2011
10. Worldwide game console sales
46% Wii: $85 million
Xbox: $50 million
PS3: $48 million
27%
26%
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Monday, March 21, 2011
11. US game console sales
49% Wii: $30 million
Xbox: $19 million
PS3: $12 million
19% 31%
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Monday, March 21, 2011
12. Boomers comprise more than
a third of the online
population.
-Forrester Research
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Monday, March 21, 2011
13. Self-perception of savvy
100% 4%
6% 6% Newbies
7% Intermediates
80% 19% Net Vets
21% Super Net Vets
60%
40%
71% 66%
20%
0%
Boomers Non-Boomers
-Jupiter Research
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
14. Social networking
47% of internet users
47% ages 50-54 are using
social networking sites.
26%
26% of internet users
aged 65+ are using
social networking sites.
-Flowtown.com
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
15. Percentage using social networking by age
100
18-29
30-49
50-64
80 83
86 65+
76
73
67
60
61
58
48 47
40
36 36
20 25 25 26
22
16 16
12 13
11
7 7
0 5 4
09/05 05/05 11/08 04/09 12/09 05/10
-Flowtown.com
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
16. % growth of adults who update their status 2009-2010
100%
88%
33%
27%
13%
All adults 18-29 30-49 50-64 65+
-Flowtown.com
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
17. There’s $ in this
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Monday, March 21, 2011
18. Boomers spend the
MOST
on tech
-AdAge.com
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Monday, March 21, 2011
19. Close to 80 million Americans
controlling 50 percent of the
country’s discretionary
spending.
-Forrester Research
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
20. Boomer women spend
more money in all channels
than women from all other
generations.
-Forrester Research
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
21. Outspent younger adults by
$1 trillion in 2010
-Forrester Research
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
22. So, who are Boomers anyway?
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Monday, March 21, 2011
26. The oldest members of the
Baby Boom generation turn 65
this year.
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Monday, March 21, 2011
27. Too young to have any personal memory of World
War II, but old enough to remember the postwar
American High.
-Strauss and Howe
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Monday, March 21, 2011
28. 79 million Baby Boomers
26% of the population
-US Census Bureau
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Monday, March 21, 2011
31. How to design for Boomers?
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Monday, March 21, 2011
33. Design for goals and
behaviors, aptitude and
attitude,
not generation
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Monday, March 21, 2011
35. Boomers and Technology
An Extended Conversation
Boomers...
• Like to learn new technologies and share their knowledge
• Want technology to be safer
• Want technology to be easier to use
• See technology as a tool
• Expect technology to adapt to them
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
36. Boomers like to learn new
technologies and share their
knowledge.
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Monday, March 21, 2011
37. Like to learn new technologies and share their knowledge
The Kickass Curve -http://headrush.typepad.com/
“I’m kicking ass!”
Passion Threshold
Ability
d
d
o
Ba
Go
“I don’t suck.”
Suck Threshold
Time
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Monday, March 21, 2011
38. Like to learn new technologies and share their knowledge
Obvious and e cient
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Monday, March 21, 2011
39. Like to learn new technologies and share their knowledge
Obvious and e cient
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
40. Like to learn new technologies and share their knowledge
Obvious and e cient
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Monday, March 21, 2011
42. Want technology to be safer
Feedback
Vs. ...
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Monday, March 21, 2011
43. Want technology to be safer
Feedback
Vs. ...
Vs.
Submit Only press Submit once.
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
44. Want technology to be safer
Retraceable steps
Pagination
! " # $ % & '
()*+,-./ ! &&& " # $ % &&& "' 0*12
Breadcrumbs
%&'()*#(+#*#(, !"#$ !"#$ !"#$ !"#$
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
45. Want technology to be safer
Strong visual design
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
47. Want technology to be easier to use
Consistent navigation and behavior
!"#$%&'( )$%&'( !"#$%&'( !"#$%&'( !"#$%&'(
!"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'(
'(%)
)#*+'&,"
!"#$%&
-+'&," !"#$%&'"(
!"#$%&
)#*+'&," !"#$%&'"(
!"#$%&
)#*+'&," !"#$%&'"(
'(%)
)#*+'&,"
'(%)
!"#$%&
!"#$%&
!"#$%&
!"#$%&
'(%)
'(%)
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
48. Want technology to be easier to use
Consistent nomenclature
!"#$%& ./01,2
'( 3/14
)* 5"%&
+,- 67%&
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
49. Want technology to be easier to use
Choose your horse
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Monday, March 21, 2011
54. Expect technology to adapt to them
Augmented reality...
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Monday, March 21, 2011
55. Expect technology to adapt to them
Has to be useful
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Monday, March 21, 2011
57. Accessibility
Workforce with signi cant disability: 18-65
20%
-US Census Bureau
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Monday, March 21, 2011
58. Accessibility
Workforce with signi cant disability: Nearing Retirement
42%
-US Census Bureau
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Monday, March 21, 2011
59. Accessibility
Workforce bene ting from accessibility tech
60%
-Forrester Research
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
61. Accessibility
Limit on-click events
!"##$%&'(%) !"
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
62. Accessibility
External labels on forms
Do this:
!"#$ %#"&'
Not this:
!"#$ %#"&'
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
63. Accessibility
Meaningful links
!"#$"% !"#$"%
&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23) &'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)
".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/) ".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)
$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) $'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)
2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6 2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6
!"#$%&'($" !"#$%&'($"
!"#$"% !"#$"%
&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23) &'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)
".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/) ".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)
$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) $'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)
2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6 2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6
!"#$%&'($" !"#$%&'($"
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
64. Accessibility
Watch contrast
!"#$%&'()$
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
66. Boomers want to learn and
share safe, easy to use
technology...
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
67. ...as long as they see it as
a tool that’s that will
enhance their life.
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
68. Design for goals and
behaviors, aptitude and
attitude,
not generation
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
69. John McRee
Lead User Experience Architect
E ectiveUI
@johnmcree
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011