KPN international presentation, the consumer shows innovation!

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KPN international presentation, the consumer shows innovation!

  1. 1. Business 2.0 Trends Vincent Everts
  2. 2. Who is Vincent Everts?
  3. 3. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA Healthcare innovation event Innovation in Government
  4. 4. Video blogger Talk to Me! Informal interviews with interesting people from politicians to starting enterpreneurs
  5. 5. Study trip China 2008 Visting Tudou; an online video site bigger than YouTube
  6. 6. Strong opinions 7
  7. 7. Web 1.0
  8. 8. 7
  9. 9. Broadband internet Netherlands leading in Europe Netherlands: 74% (2007) 2006 2007 Source: Eurostat 2007
  10. 10. Weekly surf time 10.0 uur 4,3M Total 7.5 uur 5.0 uur 28% Media mix 2.5 uur 0 uur 13-34 yrs 35-49 yrs 50+ Heavy users
  11. 11. How do we spend our time? TV: 39% 178 min. Radio: 33% 151 min. Internet: 19% 86 min. Newspaper: 6% 26 min Magazines: 4% 18 min TV Radio Internet Newspapers Magazines
  12. 12. Media and communicatie spending Mobile: 5,7 mld (15 mln) Per household: Telephone: 2,7 mld (6,7 mln) ! 250 broadband ! 384 phone Newspapers: 1,5 mld (4.5 mln) ! 180 TV TV (cable): 1,4 mld (6,7 mln) ! 200 newspaper Broadband: 1 mld (2,5 mln) Per person: ! 384 mobile Books: 1,3 mld ! 30 books Advertisments: 4,5 mld.
  13. 13. Time spent vs ad income TV time: 3 hours per day Total ad income $200 million (public channels) + $600 million (commercial channels) Ad income: ! 0,06 Time online: 1,5 hrs person/per day Online ads 400 million per year Ad income: ! 0,07 Read time newspapers: 26 min/day Newspapers 750 million in ads Ad income: ! 0,50 Reading time magazines: 18 min/day Ad income: ! 0,70
  14. 14. Age distribution Source: Trendbox Internet Monitor
  15. 15. Online sales NL 2006: 2,8 miljard euro 2007: 4 miljard euro 2008: 5 miljard euro +25% bron: thuiswinkel.org
  16. 16. More than 66% of the internet users are multi taskers “What do you do while you are on the internet” Base: Net users Source: Forrester’s Consumer Technology Adoption Study
  17. 17. Teenagers are multi taskers “What do you do while you are on the internet?” Listening to music/radio TV is on On the phone Eating Gaming Friends visiting Reading Age Base: EU-5 Net users 11 Source: Forrester’s Consumer Technology Adoption Study
  18. 18. IMPACT ON BUSINESS 12
  19. 19. DELL Case
  20. 20. 17
  21. 21. Now Sponsor Save!
  22. 22. Consument Website Adviseur
  23. 23. Real estate market in The Netherlands
  24. 24. Selling a house in The Netherlands
  25. 25. 21
  26. 26. News
  27. 27. Top 10 Dutch news sites: 1. Nu.nl 2. Telegraaf.nl 3. Ad.nl 4. Teletekst 5. Elsevier 6. Zoomin 7. Google Nieuws 8. Volkskrant.nl 9. Nrc.nl 10. MSN
  28. 28. kindle Kan de Amazon Kindle meer dan 550 jaar aan drukkunst verslaan?
  29. 29. kindle
  30. 30. Ebooks Irex en Amazon 36
  31. 31. Web 2.0 beta
  32. 32. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  33. 33. Blogs demografie Bron: Technorati 2008
  34. 34. Weblogs
  35. 35. Try for free
  36. 36. Or paid & professional
  37. 37. RSS
  38. 38. 34
  39. 39. Track and trace people
  40. 40. Track and trace companies
  41. 41. Video in business
  42. 42. 35 15-02-07 ROOS - Regionale TV in 2010 35
  43. 43. YouTube growth now: 300 Every minute 8 million unique visitors per month hours of video juni 2007 is added YouTube launces march 2007 Dutch version 225 Viacom sues YouTube for $1 billion due to copyright infringment october 2006 Google buys 150 july 2006 YouTube for Daily more than $1,65 billion april 2005 100 million First video videos watched 75 65.000 added 0 jan 2005 jun 2005 jan 2006 jun 2006 jan 2007 jun 2007 jan 2008
  44. 44. Brand promotion
  45. 45. Brand and consumers
  46. 46. How to
  47. 47. Try it! Make video’s and use them on Youtube, Vimeo, Blip.tv or your own video site
  48. 48. Cloud computing
  49. 49. New ICT services Just sign-up!
  50. 50. Wordprocessing 1951
  51. 51. Wordprocessing 1985
  52. 52. Wordprocessing 2008
  53. 53. Revision controle Online collaboration and compare
  54. 54. Wordprocessing 2.0!
  55. 55. Fast Easy, Safe, Secure
  56. 56. Own your servers?
  57. 57. Office 14 in 2009-2010
  58. 58. Basecamp project management Dashboard Milestones To do lijsten Communicatie Bestand uitwisseling Goedkoop! www.basecamphq.com
  59. 59. CRM oplossingen
  60. 60. Internet goes mobile 88
  61. 61. My next phone
  62. 62. iPhone
  63. 63. Bold
  64. 64. Communicatie 2.0
  65. 65. 50% uses MSN Gebruik MSN per leeftijdsgroep 90.00% 90.000% 76.875% 63.750% 50.00% 50.625% 40.00% 37.500% <20 20-35 35-49
  66. 66. Office Communicator 2007
  67. 67. Lotus Same Time
  68. 68. Phone 2.0
  69. 69. 80
  70. 70. Outsourcing...
  71. 71. Elections 2.0
  72. 72. Elections 2.0 Obama Girl
  73. 73. Elections 2.0
  74. 74. Social Networking
  75. 75. Innovate at 3 different • One M2 around you • Within your organisation • With the outside world 111
  76. 76. 112
  77. 77. Vincent Everts www.vincente.nl www.interimic.com vincent@everts.net www.twitter.com/vincente

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