9 CSR Reporting and Comms Trends

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In November 2014 Ethical Corporation conducted a survey of our CSR and Communications community to gauge some current trends in sustainable communication. There were 288 respondents in total. http://ow.ly/I0hGK

Business

36 Social
30 Financial
40 Environmental
72.5%
Yes
15.7%
No
11.8%
Not sure
39.2%
Morally correct
thing to do
5.9%
We’re obliged to
27.5%
Communicate our successes
19.6%
Builds
reputation
7.8%
We don't
0510152025303540
0 5 10 15 20 25 30 35 40
29.4%
Yes
15.7%
No
41.2%
Perhaps in the future
13.7%
I don’t know
of CSR executives
see integrated
reporting as the
correct way
forward
of companies
publish their CSR
report on their
website
82% 71% 82% 10%
state a CSR report
is important
when building
stakeholder trust
of companies
don’t publish
their CSR report
16Questionnaires
26Internalmarketing
11Sustainabilityadvisorypanel
8Externalcampaign
26Socialmedia
Why does your company report
on non-financial matters?
Is CSR a concern at CEO/board
level in your company?
How do you go
beyond your
report to build
stakeholder trust?
38Meetingstakeholders
Are you going down the route
of Integrated Reporting?
@Ethical_Corpwww.ethicalcorp.com
Nine CSR Reporting and
Communications Trends
from 2014
What sort of metrics have you
adopted to measure your progress?
CSR
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1. 36 Social 30 Financial 40 Environmental 72.5% Yes 15.7% No 11.8% Not sure 39.2% Morally correct thing to do 5.9% We’re obliged to 27.5% Communicate our successes 19.6% Builds reputation 7.8% We don't 0510152025303540 0 5 10 15 20 25 30 35 40 29.4% Yes 15.7% No 41.2% Perhaps in the future 13.7% I don’t know of CSR executives see integrated reporting as the correct way forward of companies publish their CSR report on their website 82% 71% 82% 10% state a CSR report is important when building stakeholder trust of companies don’t publish their CSR report 16Questionnaires 26Internalmarketing 11Sustainabilityadvisorypanel 8Externalcampaign 26Socialmedia Why does your company report on non-financial matters? Is CSR a concern at CEO/board level in your company? How do you go beyond your report to build stakeholder trust? 38Meetingstakeholders Are you going down the route of Integrated Reporting? @Ethical_Corpwww.ethicalcorp.com Nine CSR Reporting and Communications Trends from 2014 What sort of metrics have you adopted to measure your progress? CSR REPORT

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