2. The O2O Continuum ........................................................................................................ 03
Latest Trends ........................................................................................................................ 08
Pickup from Store ............................................................................................................. 09
Tongue in Cheek ................................................................................................................ 10
Events ......................................................................................................................................... 10
CXO Perspective: Opportunities in the eCommerce Ecosystem .. 11
Guest Post ............................................................................................................................... 13
Our Success Stories ....................................................................................................... 14
Client in Focus ...................................................................................................................... 15
Quotes from Influencers ............................................................................................. 17
Vin Stats ..................................................................................................................................... 17
About Vinculum .................................................................................................................. 18
Index
01
3. Mobile OmniChannel is the new normal in Retail
today. However, many Retailers who have
established brick n mortar Offline brands, fear
‘brand erosion’ in their attempts to add the new
age social sales channels. Some often fear that
the mature process for Offline retail around
assortment, pricing, replenishment, inventory,
etc. will not be able to support the new channels.
Customers have, however moved on. Today’s
shoppers are always connected. They want to
browse Online, research Offline if they please,
chat with a sales associate in the store to add to
their knowledge, touch and feel the merchandise
in the store, pay from an e-wallet, get the
purchase delivered home, picked up from a
store/nearby location, reserved at a location of
their choice and enjoy same or near same day
delivery.
In effect, customers expect convenience in
shopping and flexibility in order delivery like
never before.
Marketplaces are already collaborating with
Retailers to provide touchpoints to customers,
where they can try before buying Online. They
have also made many supply chain investments
for B-B and B-C eCommerce fulfillment to get
near same deliveries to their customers. Pure
Online brands are collaborating with retailers to
setup kiosks in shopping malls, airports, and
express office stores in vantage locations.
In this scenario, OmniChannel is no more an option
for Retailers. ”Omnipresence” is an immediate
imperative. There are many low-hanging fruits for
Retailers. Selling on a partner marketplace is one
of them. Fulfilling orders of marketplaces or
brands from the inventory retailers carry in stores
is another. Smarter retailers will use the additional
revenue from these initiatives to fund their
Foreword
02
OmniChannel investments.
What does it take to provide an OmniChannel
experience to your customers?
• All your business processes will need to
get aligned.
• Investments in multichannel order
management and fulfillment solutions
could be the next step.
• Employee training at the store, warehouses
and all customer touchpoints which are
your areas of focus.
Once you get your OmniChannel strategy right,
the next step will be data driven analysis and BI
which will provide customer behavioral insights
for optimization and personalized campaigns to
tap into cross-selling opportunities and to build
deeper loyalty.
Offline Retailers should transform their business
into an OmniChannel format, turn data into action,
convert loyal customers into brand advocates,
and increase revenue and profits.
This issue talks about a number of such revenue
opportunities in collaborations of sales channels
and supply chains.
Enjoy Reading!
Yours Sincerely,
Deepak Singla
Co-Founder, VP-OmniChannel Retail Solutions
Vinculum Group
4. We see an interesting trend with Brick n Mortar
retailers trying to reach customers Online via
Offline to Online transformation.
At the same time, in an attempt to establish
touchpoints for customers to touch and feel their
merchandise, Online brands and marketplaces are
going Offline. These touchpoints can be in the form
of collection centres, express retail stores and
vantage locations, e.g. shopping malls.
Retailers are trying various means to court
customers including:
a) Offering extra conveniences – Cash on Delivery,
Store pickup, Reserve Orders etc.
(Ref: Fig. 1 - Expectations of Today’s Customers)
b) Setting up kiosks in departmental stores,
shopping malls. Collaborating with retailers by
working in conjunction with them for trials in
stores etc.
The O2O Continuum
03
This Offline - Online - Offline continuum throws
up multiple collaboration opportunities for the
entire ecosystem.
1. Sell on multiple marketplaces: Online brands
and Brick n Mortar retailers can sell their items
on a partner marketplace like Amazon, eBay,
Flipkart etc. (Ref: Case Study of Proyog)
Many brands & SMEs have built a business
model to grow domestically and internationally
by selling on multiple marketplaces.
Figure 1 - Customers Expectations vs. Retailers Imperatives
Proyog is India’s leading yoga wear brand, and the
world’s first true yoga wear made from breathable
fabrics. The brand has a presence internationally,
via tie-ups with leading marketplaces like Amazon,
Jabong, Myntra, and its own web store.
The tie-up with Online retailers such as Myntra is
set to give Proyog a major boost to their sales. In
addition, they are also tying up with Offline retailers
such as Shopper’s Stop to increase their customer
reach.
Selling on multiple marketplaces has helped
Proyog tap into the global yoga products market
estimated to be close to USD 80 billion. Today, their
maximum sales volumes are from cross-border
commerce.
Only about a third of
retailers offer in-store
stock- information today
But less than half of retailers
offer in-store
More than 50% want to
Collect orders in store
Only slightly more than half of
retailers fulfill that expectation
Many expect orders to be
ready for pickup within 1 hour
71%
50%
41% 55%
32%
36%
Customer
Expectations
Retailers
Realities
vs.
Nearly 3/4th of customers
regard in-store inventory
as critical for their
purchase decision
Case 1 - Proyog goes Online
5. 04
Click n Collect
Customer can choose ‘Click
and Collect’ option for delivery.
A list of Argos Stores near customer’s
address appears with map
Once the Order is ready, a notification ‘Order is
Ready for Collection’ is sent to the customer -
via SMS, email, app, messages, website
Customer collects order
from Pick-up point
1. Available for collection by “Date”
2. Ready for Collection
Choose Delivery Service below:
Click n Collect
Found 3 stores near: RG184LD
ARGOS Unit 5, Newbury Retail Park, Pinchington Lane Newbury Berkshire RG14 7HU. Available 3 mnts
ARGOS Unit A2, Forbury Retail Park Kenavon Drive, Reading, Berkshire RG1 3HS Available 5 mnts
ARGOS 47 Oxford Rd, Berkshire, Reading RG1 7QG Available 12 mnts
2. Retailers as a fulfillment partner: As customers
shop Online on marketplaces like Amazon,
Ralali etc. - they see options for regular delivery
or pick up from the store. In such cases, if the
customer confirms store pick up, then the
marketplace places order on the store which
reserves the stock and keeps it ready for
the customer. Additionally if the location of the
store is close to the customer, the order can be
directly shipped to the customer to save on time
and logistics cost. In both the scenarios the key to
facilitating this is having
real time view of the inventory in store and
integrations of store systems with partner
marketplaces like Amazon, ebay etc. to ensure
they have this information.
Case 2 - Argos and eBay Partnership
6. 05
3. Sell Cross-border: SMEs, Online brands,
retailers and CPGs, all have the opportunity to
not only reach customers domestically but
also internationally, across multiple countries
so long as the cost of the products along with
shipping costs allows them to sell profitably.
There are many shipping platforms today
which facilitate item handling, customs
management and local deliveries in multiple
countries which allow you to sell on your
web-stores or on marketplaces. Already, many
SMEs use this model to sell extensively across
continents. Cross border is poised to grow and
the smart multi-channel retailer will exploit the
opportunities to collaborate with 3PLs and
marketplaces to grow their revenues.
What are the Technology enabled
pillars to help create O2O?
Most Offline Retailers have made
investments with best of breed ‘Offline
Products’ in the following areas:
ERP: HQ system to manage the overall Retail
Operations.
Store Systems: Point of sale and back office
systems to manage the sales operations and
inventory management at the store.
Warehouse Management Systems: To enable day
to day activities in the warehouses typically for B-B.
A typical Online brand (eTailer) on the other
hand makes investments in the following
areas:
Order Management Systems: To manage and
streamline orders across channels.
Warehouse Management Systems: For B-B and
B-C eCommerce fulfillment.
While the respective building blocks are best of the
breed in their domain, they are not geared to meet
the functionality/flexibility required to support
additional sales channels Online.
Online fashion eTailer, Yepme is a frontrunner in
the Online to Offline strategy, with its foray into the
Offline retail space.
Yepme’s OmniChannel retailing model will allow
customers to touch and feel the quality of
products via stores that act as physical experience
zones.
They plan to fuel their growth by setting up over
1000 outlets in the next 4-5 years, increasing their
customer reach to well over 550 districts in India.
Additionally, by leveraging partnerships with
established marketplaces such as Amazon,
Yepme has gone global.
Case 3 - YepMe goes Offline
7. 06
Some of the key areas to address include:
• Real time view of Inventory in stores:
- Most IT products offer batch updates of
inventory. However, a function rich store back
office system updates store inventory
information in real time. Further, its integrations
with shelf management systems helps sales
associates reserve items and keep orders ready
for store pickup and store shipping.
- It is critical to fulfilling orders of marketplaces
and brands/manufacturers from inventory in
store.
• Integration to marketplaces:
- Ready integrations to multiple marketplaces
domestically and internationally open up
additional revenue opportunities from new
channels for sales & fulfillment.
• B-B & B-C eCommerce Fulfillment:
- Working with 3PLs and last-mile fulfillment
companies for B-B & B-C eCommerce may
become key to ensuring cost effective
deliveries to your 'Online' customers. This
could mean separate warehouses, new
partnerships forged with 3PLs and last mile
fulfillment companies and the ability to handle
dropship.
- Ready Integrations to multiple 3PLs & last-mile
fulfillment companies from a technology
perspective could be a key differentiator
enabling cost effective same day or near same
day deliveries.
• Consistent Product Information across
Channels:
- Keeping product information consistent across
channels is a key requirement especially given
the increased number of suppliers and diverse
requirements of marketplaces in terms of
images, descriptions, etc. which increase
cataloging complexities.
• Cloud POS:
- For Online brands (eTailers) setting up express
stores or kiosks, investment in cloud POS could
be a key investment to make, in order to easily
support their small stores.
Existing IT Infrastructure
WAREHOUSE MANAGEMENT SYSTEM
Warehouse
HQ
For eTailers
ORDER MANAGEMENT SYSTEM
WAREHOUSE MANAGEMENT SYSTEM
Warehouse
Store
POS
HQ
ERPFINANCIALS
BOS
For Retailers
8. Vinculum’s O2O Transition Building Blocks (Ref: Figure 2)
Search on Multiple channels
Today’s customers interact with a product at multiple
touchpoints. They look for the flexibility to search and buy
across multiple channels.
Order Management System (OMS)
The OMS will manage orders from different online channels
and intelligently route the orders to stores/warehouses based
on the inventory information. Integration of OMS with store
systems will help customers effectively lookup the inventory
ata channel, book/buy the order from another and collect it as
per their convenience.
Store Systems
The store inventory management solution will integrate with
current store POS systems & HQ systems to provide real time
inventory updates at each store to the OMS. With
integration to marketplaces this will enable features
like store pickup and home delivery of orders through store
inventory.
Warehouse Management System (WMS)
Apart from the functions at a warehouse, the WMS solution will
update real-time inventory data to the OMS and enable direct
shipment from warehouse/DC.
ERP (at Headquarters)
The systems will collect the master data and plan its
distribution to systems like OMS, warehouse and store systems
for business activities including assortment planning,purchase,
manufacturing or service delivery.
Master Data Management (MDM)
The MDM system will share a master copy of high quality
information of products, customers, and sellers across
systems & applications to effectively manage catalogues and
analyse data across channels.
1
4
2
5
6
3
Transformed IT Infrastructure
1
3PLs
HQ
RETAIL ERP
ORDER MANAGEMENT
SYSTEM
FINANCIALS
Warehouse
WAREHOUSE MANAGEMENT SYSTEM
Store
BOS POS
Retailers
eTailers/
Marketplaces
WEBSTORES
Multiple Channels - Customer Interactions
MARKETPLACES
MOBILE
CALL CENTRES
RETAIL STORES
STORE FULFILLMENT
WAREHOUSE FULFILLMENT
INVENTORY LOOKUP
ASSORTMENT
MASTER DATA MANAGEMENT
PRICE MANAGEMENT
CATALOG MANAGEMENT
Buy Browse/Reserve
Browse/Reserve Buy
OFFLINE ONLINE
2
3
4
56
07
Figure 2 - IT Solution for O2O Transformation
9. 08
Latest Trends
Click & Collect Lockers:
Hassle-free Deliveries:
Today’s consumers are savvy and want a tailored,
personalized shopping experience. Express Delivery
or delivery of goods anywhere and at any time, plays
a vital role in fulfilling customers' expectations.
2/5th of Online shoppers said they stopped
buying products from a website following a
troublesome delivery.*
Provision of delivery lockers is a convenient way to
allow customers to choose where they want their
orders to be picked up from; providing them the
flexibility of collecting parcels from a nearby
location. It is convenient for the customers as they
are also able to return items using these lockers.
Delivery Lockers are simple to use, secure and
usually available 24/7. They can only be accessed
using a code given to the customer while making
a purchase Online and are placed in convenient
locations such as residential buildings, train
stations, and grocery stores. So even if a customer
is busy - working late night, on a vacation etc.,
neither the customer nor the Online retailer have
to miss deliveries.
Several industry leaders are investing in this
strategy, for example:
- Amazon is expanding its network of Amazon
Locker service - which allows customers to
select any locker location as their delivery
address and receive orders at that location by
entering their unique pick-up code.
- QikPod recently raised funding from inFoxconn,
Accel Partners, Flipkart and Delivery for
establishing a network of fully automated
self-serve lockers in residential compounds,
offices, cafeterias, retail malls and small & big
stores to smoothen the last-mile delivery of
eCommerce orders.
*Source: IMRG
10. eTailers going hybrid:
Several eTailers are now going for hybrid retailing,
which is a mix of Online and Offline channels. The
companies are opening kiosks/franchisee outlets
and tying up with retailers.
This model not only helps eTailers increase their
sales, it also eliminates worries about shipping,
logistics and warehousing costs and challenges.
Happily Unmarried, a leading lifestyle products
company based out of Delhi, is one such example.
The eTailer launched kiosks in cities like Delhi,
Gurgaon, Mumbai and Bangalore. These kiosks
were setup in malls, airports, etc. – to empower
customers to make their purchases as and when
they want.
09
The bedrock of OmniChannel
retail.
Buy Online, pickup in store has emerged as an
important strategy to provide convenience to
customers. Customers prefer pickup from store as
they do not have to wait at billing counters or pay
shipping charges.
Pickup from Store
Benefits for Retailers
Increased footfall in
store and cross
selling opportunities
Enhanced shopper
experience and
convenience
Significant competitive
advantage over pure
play Online retailers
Complete flexibility
of location and time
for consumers
Customer
OrderPlacedatKiosk
Kiosk
Kiosk Pickup Store Pickup Store Online
Marketplace
Home Delivery
Web Store
Delivery OptionsPickup Options
Orders Inventory and Returns Management
09
11. Events
Tongue in Cheek
I want our Online
store to feel as
familiar as our
brick and mortar
stores. Give the
shopping cart a
wobbly wheel.
Networking @ eCommerce Africa Confex
Team Vinculum
@ eTailing Mumbai
Networking @ eTail Asia, Singapore
Turbocharging Online Businesses
@ eTailing Mumbai
Mr. Venkat Nott @ eTail Asia Discussing Collaboration
Opportunities @ eTail Asia
CXO Panel @ eTail Asia
Discussing B2C Fulfillment
@ eComm Africa Confex
Meet us
next at...
India Retail Forum
September 21 to 22, 2016
Mumbai
Asia Warehousing Show
July 6 to 8, 2016
Bangkok
Last Mile Fulfillment
July 22 to 23, 2016
Mumbai
eCommerce Show
Manila
September 6 to 8, 2016
Philippines
10
12. Our panel discussion at eTailAsia explored
collaboration opportunities and what they
mean for the Asian eCommerce industry.
Vinculum organized a panel for CXOs on
'Unlocking new revenue streams for the
eCommerce ecosystem: New opportunities for
eTailers, Retailers, Marketplaces, 3PLs, CPGs &
Online Sellers' at the 4th Annual eTail Asia event
that was held in Singapore on 2nd and 3rd March.
Collaboration opportunities in the
eCommerce ecosystem
The focus of the panel was to explore how
collaboration among the different players selling
online can help in creating revenue opportunities
across the ecommerce ecosystem
Mr. Venkat Nott, Founder & CEO of Vinculum who
chaired the session set up the tone for the thought
leadership discussion. He explained how the
eCommerce industry is an ecosystem comprising
online sellers, marketplaces, retailers & 3PL
fulfillment companies who have a tremendous
opportunity to work with one another & leverage
partnerships.
The panel members were Ms. Jesrina Arshad of
PurelyB - a marketplace for health and wellness
products, Mr. Irwan Suryady of Ralali - a market
place for Industrial equipment products, Mr. Ashish
Wadhwani of IvyCap Ventures - an investor with
multiple investments in eCommerce businesses
and Mr. Vipul Tripathi who represented Fabelio an
online brand selling Balinese Furniture.
Marketplaces
• eTailers, CPGs and retailers can sell on partner
marketplaces domestically and internationally.
• Fulfill their orders through inventory in
partner stores.
Retailers
• eTailers and marketplaces can have touchpoints
areas in stores where customers can view
merchandise before they buy. Kiosks/wifi zones
can be established in stores to complete
purchase.
• Sell on partner marketplaces
• Fulfill marketplace or brand orders through
inventory in store (ship from store).
CPGs
• Reach customers in multiple countries by
selling on selected marketplaces globally
eTailers
• Sell on partner marketplaces as long as it does
not cannibalize their own website. Sell a few
top selling products if they do not want to sell all
the items to ensure more brand visibility.
3PLs
• B-B and B-C eCommerce order fufillment
provides a significant opportunity for 3PLs. Ready
Integrations with online marketplaces and
web stores helps to onboard customers faster.
• Have a massive opportunityin cross borderfulfillment.
Sellers
• Can sell on multiple marketplaces both locally
and internationally.
11
CXO Perspective: Opportunities
in the eCommerce Ecosystem
Mr. Venkat Nott Moderating the discussion
The Panel in Progress
13. In conclusion, the panel highlighted the perspective of eTailers, Marketplaces,
Retailers and investors, exploring how they can work together to drive profits and
empower all members of the eCommerce ecosystem to succeed.
12
Mr. Krishnan Menon’s views were presented by their representative who said, "Fabelio
has a growing role as a collaborator - Sellers, eTailers and even marketplaces can
come together on Fabelio to sell furniture online in all of South East Asia."
Krishnan Menon
CEO and Co-founder
Fabelio is a leading online eCommerce platform based out of South Jakarta that
sells affordable furniture and other products.
I N D O N E S I A
Mr Irwan Suryady explained, "Being a marketplace, we have consolidated the
fulfillment space with the aid of technology. This has helped us streamline our daily
operations of inventory management and to manage our warehouses. We look to
work closely with partner sellers selling through inventory in their stores"
Ralali is one of Indonesia’s leading business-to-business (B-B) eCommerce
marketplaces for maintenance, repair and operational (MRO) products.
Irwan Suryady
GM
I N D O N E S I A
Mr Ashish Wadhwani explained the need for transformation in the industry by saying
“There’s transformation required in logistics, supply chain, order fulfillment and
customer experience as a whole. The start of this big wave will put pressure on all
members of the ecosystem to build and scale.”
IvyCap is a venture-capital firm that invests in early to growth stage companies,
with highly scalable and innovative business models and demonstrated sales.
I N D I A
Ashish Wadhwani
Managing Partner
Ms. Jesrina Arshad elaborated on how they are making an effort to help global brands
in the health and wellness category reach out and promote a better lifestyle in South
East Asia, saying “CPG Brands, who were are not even selling online now have an
opportunity to sell in new markets by partnering with marketplaces like PurelyB
with orders and fulfillment both taken care of."
PurelyB is a one-stop content-curated online portal for information, products
and services about health and wellness in Asia.
I N D O N E S I A
Jesrina Arshad
CEO
14. 13
Guest Post
Not everyone succeeds in creating a buzz online. With good
partner sellers, and focussed targeting, Voonik has made a
huge impact on both the supply & demand side.
From the time we started with the Marketplace model in
January 2015, Voonik has gone from strength to strength.
With more than 200 percent growth M-o-M, Voonik is now
the largest fashion portal for Women in India with more than
ten thousand merchants.
The online market is not bound within a particular street or a
small area. With 121 million current internet users in India and
eCommerce set to increase to 32 billion USD approx. by FY
2015-2016, it will be a piece of cake for the merchants to find
their gold fish if they find their right platform.
Retailers who have offline stores have a tremendous
opportunity to sell online and ensure that goods are shipped
directly from the store.
Voonik, as a personalised stylist for every women, provides a
convenient shopping experience by interacting with the
customer directly. It delivers the best shopping experience,
by understanding their preferences, helping them receive
suggestions, and ensuring continuous shopper engagement
and delight.
A new offer attracts many customers. However, longer term
engagement is achieved through good customer shopping
experience.
Prem Suganth
Head (Expansion), Voonik
15. Our Success Stories
Fabelio is a leading online retailer, offering modern designs in the furniture
and home décor segment. We implemented Vin eRetail and Seller Panel,
helping them sell on multiple marketplaces, sell on their own webstore, and
enable seamless order fulfillment.
Glaucus Logistics is a supply chain solutions provider from Delhi. We are
implementing the Vin WMS to manage all its warehouse management and
order fulfillment operations.
Alhokair Fashion Retail is the largest franchise retailer in the MENA region.
We enabled integrations with their warehouses and defined end-to-end business
processes for cross-border trade by implementing Oracle Merchandising.
Clik2buy.com is a one stop shop for all gadgets and electronic accessories
within UAE. We worked with them closely, to manage all online orders and their
fulfillment. We also helped them sell on multiple marketplaces via Vin eRetail.
Apollo Lycos is a venture that offers end to end solutions for eCommerce
players in India. APLY will be using Vin WMS for all its backend warehousing
operations to manage inventory and fulfill customer orders.
Future Supply Chains is a world-class integrated supply chain and logistics
services provider. We collaborated with them to implement Infor SCE 10 WMS
for their clients like Wildcraft, Pepperfry, Bombay Dyeing & Easy Day.
Dairy Farm is a leading pan-Asian retailer, with over 6500 outlets.
We collaborated with them to implement Store Inventory Management
Solutions in 450 of their stores in Malaysia, and 550 stores in Indonesia.
SPAR is the world's largest food store chain with over 12000 stores in 38
countries. We enabled SPAR with supplier onboarding by implementing
accounting modules of Vin Supplier.
MARKETPLACES
RETAILERS
3PLs
14
16. The Background
Wildcraft is one of India’s leading outdoor clothing
and equipment company with a vast offlline
presence. The company is headquartered in
Bangalore and employs 2000+ skilled manpower.
The company's products are sold in over 130
exclusive stores and 2,500 multi-branded stores in
India with plans to open 40-50 exclusive stores
every year. Wildcraft also sells it products online on
various marketplaces like Myntra, Jabong and
Flipkart along with its own eCommerce website,
www.Wildcraft.in.
The challenge for Wildcraft was to automate
business processes to enable an efficient and
seamless fulfillment cycle of online orders and
manage their inventory efficiently.
To enable them to delight customers, they needed
a robust IT solution which would help them make
an Offline to Online transformation. This could be
achieved via a solution encompassing a real-time
view of inventory across channels, multi-channel
order management, and order fulfillment.
The Vinculum Solution
Vinculum implemented their O2O suite, consisting
of order management solution with integrations to
marketplaces, webstore and ERP.
This one stop solution enabled automated filfillment
of orders from marketplaces and webstore.
Client in Focus
15
Pick up from Store:
Available at Your
Nearest Store
COD
Net banking/Debit/
Credit Card
Did Customer Opt for
Pickup from store?
Pickup from store
at convenient time
Customer
Order Placed
Wildcraft’s Retail Stores
Ship from Store
Ship to Customer from
Warehouses/via Traditional
Delivery Options
Ship Directly from Store:
Deliver at Residence/Office
Option 1
Option 2
Location A Location B Location C
(Option 2)
(Option 1)
YES
NO
Wildcraft webstore/marketplaces
WildcraftWildcraftWildcraft
The Background
Ralali is one of Indonesia’s leading business - to -
business (B-B) eCommerce marketplaces for
maintenance, repair, and operational (MRO)
products.
A growing enterprise, it currently has well over 700
product categories and more than 300,000
monthly visitors. The current size of the B-B MRO
market in Indonesia is more than USD60 billion,
with significant potential for growth.
The challenge for Ralali was to make the fulfillment
better and convenient for the customers.
To enable them to delight customers, they need a
robust IT solution which will help them make an
online to offline transformation. This can be
achieved via a solution encompassing a real-time
view of inventory across channels, multi-channel
order management, and order fulfillment.
The Vinculum Solution
Vinculum will implement their O2O suite, consisting
of Order management, Real Time View of Inventory
across channels and cloud point of sales.
This one-stop solution will facilitate multiple
fulfillment options to Ralali’s customers – Click and
collect, Reserve and collect, pick up from stores etc.
This made order delivery more convenient for
customers.
The intended benefit for their customers is greater
engagement - pre and post-purchase via the
OmniChannel experience, as they will be able to
search, touch, feel and compare products easily.
Client in Focus
15
Pick up from Store:
Available at Your
Nearest Store
COD
Net banking/Debit/
Credit Card
Did Customer Opt for
Pickup from store?
Pickup from store
at convenient time
Customer
Order Placed
Retailers with atleast 8-9 stores
Ship from Store
Ship to Customer from
Ralali’s Warehouses/via Ralali’s
Traditional Delivery Options
Ship Directly from Store:
Deliver at Residence/Office
Option 1
Option 2
Retailer A Retailer B Retailer C
YES
NO
17. 16
This made order fulfillment process simpler and more transparent.
Wildcraft could grow and fulfill orders faster and more cost effectively.
Reduction in manual dependency led to better inventory management and
helped the company scale its online operations.
Real time view of inventory to enable ship from store, pick up from stores,
and reserve and collect.
How We Helped
Future Scope
Partnerships with online brands and marketplaces to help increase their
product range, reduce transportation costs and easily cross sell and upsell
their slow moving products.
16
Simplified and transparent procurement process
Faster and cost effective order fulfillment
Convenience and Flexibility in shopping options for customers
Ship from store, Pick up from Store and Click and Collect enabled by
Real time view of inventory
The implementation of the Vinculum O2O suite will result in significant improvement to Ralali's ability to
deliver a complete OmniChannel experience.
Client Benefits
Increased Product range, Reduced transportation costs and Cross-selling
and Upselling opportunities via partnerships with Retailers
18. Quotes from Influencers
VIN Stats
17
We see enormous potential for O2O (Online-to-Offline). Paytm will
continue to invest more in this space which is a key focus area for us.
Kiran Vasireddy, Senior Vice-President and Head of Investments, Paytm
I think eCommerce for many years was an interesting trend, but it was
on the side, largely, of what was happening in retail. Today we don’t
even know what eCommerce means. They’ve just come together, the
online and the offline. Now, every merchant, every retailer must have
an OmniChannel strategy or they won’t survive.
Devin Wenig, President, eBay Marketplaces
Being able to accommodate OmniChannel and the ability to pick up
in store, that is a real change to the way the backroom, the
stockroom, and the store floor are going to take up space, interact
with one another and so on.
Alison Kenney Paul, Head of Retail, Deloitte
10 million
SKUs managed for
one of the largest
retailers in SEA
100,000
Sellers onboarded
for leading
marketplaces in India
20+
Marketplaces integrated
across the globe
40%
Reduction in product
data duplicates for a
leading marketplace
60,000
B2C orders fulfilled
per month for the
largest 3PL in India
19. About Vinculum
18
Vinculum is a global software company enabling
the eCommerce ecosystem with SaaS based
products for order management and Fulfillment.
With ready integrations to web-stores, 3PLs and
marketplaces, Vinculum enables multi-channel
collaboration to help 3PLs, CPG companies,
Retailers, eTailers, Marketplaces and Sellers on
Marketplaces to sell across channels, fulfill cost
effectively and unlock new revenue streams.
CIO REVIEW MAGAZINE
AS COMPANY OF THE YEAR
NASSCOM EMERGE 50 (GROWTH
CATEGORY) IN YEAR 2013
RED HERRING TOP 100
GLOBAL YEAR 2014
ONE OF THE TOP THREE SELECTS FOR
TIE BILLION DOLLAR BABIES 2015
2014 - Multi Channel Retail Enabler
2015 - Retail Solution Provider
Awards & Laurels *Other Vendor Category
Vinculum's products suite include:
Vin eRetail, is a SaaS-based Order Fulfillment and Inventory Management
suite enabling Multi Channel retailing.
Vin SIM, is a Store Inventory Management solution to provide the real - time view
of inventory across channels critical for enabling OmniChannel retailing and
unlocking new revenue streams through Offline to Online transformation.
Vin POS, is a multi-channel cloud based POS Solution. A SaaS based Omni
Channel point of sale solution. With ready integrations to store and online
systems, Vin POS is designed to meet the complex needs of modern retailers.
Vin eRetail WMS, a SaaS based Warehouse management system to enable
3PLs, eTailers, Marketplaces undertake eCommerce Fulfillment efficiently.
Vin MDM PIM (Product Information Management solution), a sub-product of
Vin MDM, keeps product data consistent across all channels and systems.
Vin eRetail: Featured List of
Global DOM Providers
Vin MDM: MDM Magic Quadrant for
Product Information Management
& Customer Data Solutions*
Vin eRetail: Featured Platform for
Marketplace/Channel Integrations
Vinculum featured
in Gartner’s Global
Retail Market Reports
20. marketing@vinculumgroup.com www.vinculumgroup.com
INDIA
VINCULUM SOLUTIONS PVT. LTD.
Plot No. 2B, First Floor, Infospace Building
No. 1, Sector-62, Noida, (U.P.) - 201307,
India
Phone: (+91) 120 4594900
AUSTRALIA
VINCULUM AUSTRALIA PTY. LTD.
Suite 15, Level 7, 428 George St
Sydney NSW 2000
Phone: (+61) 431 219 719
SINGAPORE
VINCULUM PTE. LTD.
1 North Bridge Road, #13-06,
High Street Centre, Singapore 179094
Phone: (+65) 6493 1523-25
MALAYSIA
VINCULUM SOLUTIONS SDN BHD
Regus Central Plaza, Level 28,
Central Plaza, 34 Jalan Sultan Ismail,
Kuala Lumpur - 50250, Malaysia
Phone: (+603) 2149 0994
HONG KONG
VINCULUM LIMITED
Unit 801, Prosperity Millennia Plaza,
663 King’s Road, North Point, Hong Kong
Phone: (+852) 2598 1014
USA
VINCULUM LIMITED
110 E. Broward Blvd, Suite 1700,
Fort Lauderdale, FL 33301
Phone: (+1) 9543 153 816
PHILIPPINES
VINCULUM LIMITED
Philamlife Tower, 8767 Paseo de Roxas,
18/f Makati City Metro, Manila, Philippines
Phone: (+63) (02) 856 0868
UAE
VINCULUM MEA
Office 1202, Aurora Tower, Dubai Internet
City, P.O. Box 5743, Dubai, United Arab
Emirates
Phone: (+971) 55590 6628
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