Media

1. HAYDON MEDIA
Proposal
Producer(s): Esme Josling Production Title: Music Video
Brief: To create a music video to a song of my choice that follows the conventions of a
music video for the genre of music the song fits under, in this case it would be an Indie
Pop style.
Aim: To make a music video to the song by the Indie singer ‘Astrid S’ called ‘Hyde’.
Description of your intentions:
The song is quite long but has lots of drops and changes in the beat which will allow me to
fill it with new, original features. I want the video to be more conceptual or narrative than
performance so I’m hoping to get some good scenic shots for the instrumental parts and a
mixture of close ups and long shots of my artist. I may include some performance
elements to the video but it depends as the vocals are quite high pitched so it could look
really fake as my performer isn’t a singer. I will ensure the cuts stay in time with the lyrics
and beat of the song in order to make the video looks as professional as possible.
I’m going to choose a couple of different locations so that the shots look different but also
link together so that the video flows well. I’m hoping to get a mixture of day and night
shots that contrast one another with lighting and colours.
Target Audience:
My target audience is going to be people that are fans of Indie music or fans of music with
slow vocals and a fast beat. On the other hand, the song does have some aspects that
resemble pop music therefore it’ll attract a wider audience.
Similar Products:
I have a couple of different songs that inspire me and will help me when I begin filming
my music video.
The first song is Light me up by Birdy. It follows a conceptual idea with contrasting day
and night shots with the night shots featuring lots of bright lights and colours that stand
out well with the overall dark toning of the shots. Moreover, the slow sections of the song
are performance and during the day time which makes them calming and allows the
audience to feel a connection with the singer whereas when the beat picks up, it turns to
night time shots with bright colours and lights.

2. Another song I’ve taken inspiration from is 2am by Astrid S. It’s a performance video with
wide, scenic shots of the singer. The use of gels/coloured lighting with a dark background
looks very effective and I believe this would work well for my video if I use a performer in
the black box room. Moreover, the contrast of the white clothing the artist is wearing
with dull scenery around her is effective and draws all the attention to her.
The final song that inspires me is Sun goes down by Robin Schulz feat. Jasmine Thompson.
It follows a narrative style along with performance from the singer. I believe this video is
effective due to the wide range of shots and contrast of the different people featured
within it all going about their days and the different lives they live.