Keynote for the Social Media Week - Mumbai episode 2016 where I spoke on the science of creating viral films and marketing them. In a crux, the keynote talks about how you can actually plan your online content in a way where it can achieve maximum visibility and interactions. A minimal deck as I keep my slides neat so you won't find too much text, but you can always get in touch with me if you have any questions or want to discuss this in detail.

1. Social Media Week Mumbai 2016

2. The Science of Virality
A presentation by
Angad Singh Manchanda

3. About the speaker
Angad Singh Manchanda
(Co-Founder: Chimp&z Inc, Punjabi tips, The Great Indian Bikers &
Tokative.
Biking enthusiast, communications expert, Top30Under30 2016)
Having worked in the digital advertising industry since it’s inception in the
country Angad at a young age has garnered experience of how brands should
use platforms for their benefit. Somebody who breathes trends and
communication strategy, he is a proven industry youth-leader who believes in
the radical use of creativity to drive business results. Before giving birth to
Chimp&z Inc with Lavinn Rajpal which is now spread across Bombay, Gurgaon
and Dubai, he was an essential part of the core team at a few succesful creative
startups. He has helped shaped award winning campaigns for clients from
FMCG, BSFAI & entertainment.

4. vi·ral·i·ty
ˌvīˈralətē/
noun
noun: virality
the tendency of an image, video, or piece of information to be circulated rapidly
and widely from one Internet user to another; the quality or fact of being viral.

5. sci·ence
ˈsīəns/
noun
noun: science
The intellectual and practical activity encompassing the systematic study of
the structure and behavior of the physical and natural world through
observation and experiment.

7. What If I tell you that you can put all these and a lot more viral
content into 5 simple buckets.
What are they?

8. Excessively Emotional & Moving
Humourous & Exceptionally Funny
Shocking and surprising
Awe-inspiring & Intense
Change Worthy Messaging

9. Charlie bit my finger
Watched over 842 million times, this one is the most watched Youtube video.

10. Black and Gold or Blue and White
An accidental colour perception experiment that drove the
internet audience into two warring tribes.

11. Old Spice
An overnight success that quickly became a cultural phenomenon.

12. Volvo Trucks
A global campaign for a scattered and mixed audience.

13. Google: Reunion
An ad that touched a chord with viewers. Viewed over 10.43
million times on Youtube.

14. Redbull Space Stratos
The world’s most watched live stream in history with
over 52 million views.

15. First Tanglish song to receive over 108 million views

16. Nyan Cat
A result of right timing and mass appealing content.

17. Dove Real Beauty campaign
An impeccable campaign that expanded from billboards to television ads and online
videos

18. Vodafone Zoo Zoos
The first ad campaign from India that topped the Advertising Age’s chart.

19. The Internet phenomenon called Memes
Where did memes come from and how they impacted the viral universe.
And how suddenly everything was a troll.

21. Case Study 1
Punjabi Tips
How it became the number 1 Punjabi content Facebook Page in a matter of a month.

22. Punjabi Tips
Why did I start the page?
Where did the Idea come from?
How did I know It will be sharable content?
How viral did it go? (covered in TOI with Image and links)
Why did it go viral?
What was the one thing that kept the audience engaged?

23. A whopping hike of 50,000 organic followers in 6 months

25. And Burrah!!!!
Emotional
Relatable
Lovable
Funny

26. Case Study 2
Game Of Agencies
How it became the number 1 Advertising content from India in 2016

27. Game Of Agencies
Where did the Idea come from?
How important a role did relevancy play in the campaign?
How did we know it will be sharable content?
How did we seed the content in the right places?
Can anyone seed content or do we need professionals?
How viral did it go? (trended in over 140 countries across the globe)
Why did it go viral? (master break down and analysis)
What was the one thing that kept the audience engaged?
Top 5 marketing lessons from GameOfAgencies - http://bit.ly/1tshWWW

29. Game of Agencies didn’t just go viral world-wide, it
also trended on the Most Popular column of
Adweek and made it’s way to the banner

30. It was also featured by high
authority websites like…

31. Now, what are the factors that you can take into consideration
when creating a successful communication that can go viral?

32. The Human Insight

33. Relevance Of the communication to current topics

34. How much text is too much text?

35. Visuals are everything

36. Right place at the right time, saying the right thing.

37. Questions

38. Adios