3. Benefits of Social Media
Awareness Feedback Connections Loyalty
Getting your
company out
into the
public eye
and noticed.
Listening to
your
customers
and making
improvement
s to your
services.
Interact with
the
consumer
and let them
know you’re
listening.
Create a
loyal
following by
word of
mouth.
4. Methods For Success
Don’t be Pushy.
Be involved in the community.
Be informative not elusive.
Availability on a one-on-one level.
Employee freedom that allows
individuality.
Listen to the consumer they know what
they want.
6. Work Cited
• Bosari,, Jessica. "The Developing Role of Social Media in the Modern
Business World." N.p., n.d. Web.
<http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-
developing-role-of-social-media-in-the-modern-business-world/>.
• Gordhamer, Soren. "4 Ways Social Media Is Changing Business."
N.p., n.d. Web. <http://mashable.com/2009/09/22/social-media-business/>.
Editor's Notes
Hello everyone I would like to talk with you today about social media in the business world and how it can increase company awareness to the public.
These 4 sites are some of the top sites that companies use to reach out to the consumer and let them know they care about what they think. Today 94% of companies with a marketing department use some type of social media.
The benefits of social media are numerous and can be very effective if done properly. Word of mouth is one of the best ways of building a large and loyal customer base. It’s almost always easier to try a new product or service if it comes recommended by family or friends.
Let the consumer know what you’re companies about. Get involved in the community it’s more personal and people are more likely to use a company that’s not seen as big corporate. Be available on the social sites to answer questions or complaints let the consumer know that you are listening. Let the employee’s be themselves it lets the consumer see that it’s dealing with people rather than a money hungry corporation.
So in conclusion remember to be available to consumers. Interact with the community and share personal stories that show you’re a company of regular people just like everybody else. Don’t run the company like a military base allow your employees to be themselves. And lastly be willing to listen to the consumer and be willing to change things accordingly.
