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Focus group power point


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27th & 28th October 2010 POMO Creative held social media focus groups to discuss how social media is affecting the way we do business on the sunshine coast.

Published in: Technology, Business
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Focus group power point

  1. 1. Do you use social media sites (personally)? (such as Facebook, Twitter, YouTube, Linkedin, etc)
  2. 2. What is your understanding of how consumers are using Social Media? Is it changing the way consumers discuss brands, products or services? (For example are you more likely to ask your peers through social media for advice prior to asking an organisation)
  3. 3. Do you engage with brands, products or services through social media sites for your business? How? Why? Which sites?
  4. 4. Do you have a social media presence for you business? What resources have you allocated to create the content and keep your communities active?
  5. 5. Do you have a social media strategy for your business? Why or why not?
  6. 6. As a business person what are your biggest frustrations with social media for your business?
  7. 7. Facebook If you have a business page have you or would you consider personalising the page to attract more LIKErs? e.g. Unique Tabs/Landing Pages
  8. 8. Do you integrate social media activities with traditional marketing?
  9. 9. Consumers are now using mobile devices to interact and view social media (web 3.0), such as iphone, ipad, android, mobile phones etc Have you taken this into account within your social media or other marketing strategies? If so how?
  10. 10. Would you consider a social media consultant to manage your social media? Why or why not?
  11. 11. Business Performance Metrics Do you have any measurements for ROI? (return on investment) • Increased Website traffic (SEO) • Branding • Customer Satisfaction • Financial (sales) • Internal Processes • Other intangibles
  12. 12.
  13. 13. THANK YOU What did you create today? For more conversations…