brochure

1. Reasons for change
Uber changed to appeal to the consumer
segments
The company also changed to ensure that
they could cover a great segment of the
community.
The changes that Uber underwent were
influential in bringing to its international
appeal and enhanced a diverse mention
The company changed to ensure consumers
could identify with the brand
The change ensured the company could
carry out more marketing activitities to help
leverage the brand identity
Change is a
necessity
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2. Explanation of Change
The uber logo was changed to have the
word uber on it. This was a change
from the previous logo that did not
have anything to do with the company
on it. This change notably helped in
bringing more mention to the company
as customers could read about the
company on the logo.
Another change was in the simplicity of
the word and its mention in white and
black. The bold colors helped to
address the needs of the audiences
while working with the company
Effect on Employees
The employees of Uber received more
perks
Effects on Economic Trends
The new logo prompted the company to
have more dirvers and passengers. This is a
factor that increased their profits in a
considerable level. Each of the increments
in this case worked towards enhancing the
appeal of the company
Effect on Market Precense
Uber had much more consumer precense
Effect on Global Precense
Uber had a greater global precense after
using the change. The change ensured that
the company was more identifiable.
Customers likened the business activities to a
success of their mentions. The use of the
idoelogy helped to shape the management of
the entire process.
Uber had more loyal customers from global
entities

3. REASONS FOR
CHANGE
Lyft changed to ensure that they could
capture the market segments. The
company accentualised their logo design to
ensure the capture of more market
segments and appeal to their consumer
markets. Majorly, the change captured a
creative model that could ensure growth
models for the company.
EFFECT ON GLOBAL
PRECENSE
The changes to the company ensured there is a
larger global presence and greater attention to
consumer needs. The change also made the
company appeal more to the millennial market

4. EFFECT ON
MARKET
SHARE
Lyft attained a greater market
share because of the appeal to
millennial population given the
design. The company had a
greater attention to the
individuals and made them the
primary target for their activities.
EFFECT ON
ECONOMIC
TRENDS
Lyft had more profitability from
the growth of consumer
segments in the community.
EFFECT ON
EMPLOYEES
Lyft increased their employee segment
since they had to deal with a lot of
consumers who subscribed to their service
after the rebrand
“Change is
power.”
- Unknown -B
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