Volkswagen polo

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Volkswagen polo

  1. 1. Experience New Volkswagen Polo On your Mobile
  2. 2. Campaign Details <ul><li>Client : Volkswagen </li></ul><ul><li>Brand : New Volkswagen Polo </li></ul><ul><li>Campaign duration : 10 May 2010 to 08 June 2010 </li></ul><ul><li>Location : Airports in: Bangalore, Delhi, Mumbai, Hyderabad, Chennai </li></ul><ul><li>TG : Frequent flyers </li></ul>
  3. 3. Marketing Objective <ul><li>T o create awareness about the ‘Polo’ model at a low cost to the customers who were on the move </li></ul><ul><li>To enable Users carry with them a great experience of the car </li></ul><ul><li>To dramatize the USPs of the car using innovations that stand out from the clutter </li></ul>
  4. 4. Situation Analysis <ul><li>The launch of POLO in the Indian market was an important milestone in expanding the Volkswagen brand in India </li></ul><ul><li>Thus it was essential to create a direct connect with the potential audience </li></ul>
  5. 5. Our Solution <ul><li>TELiBrahma deployed BluFi at leading airports of Mumbai, Delhi, Chennai, Hyderabad and Bangalore </li></ul><ul><li>People were educated to Turn ON their mobile Bluetooth through standees and visual displays to get relevant information about the car. </li></ul><ul><li>The content was customized for each handset ensuring maximum brand impact. </li></ul><ul><li> Blackberry users could experience the new Volkswagen Polo by downloading the application from the link http://blufi.mobi/newpolo </li></ul><ul><li>WAP link for blackberry users was popularized through Ambient Media </li></ul>
  6. 6. Snapshots of the Activations
  7. 8. Mobile Brochure Brochure Homepage Exterior Interior
  8. 9. Dealer Locator Test Drive
  9. 10. Results & Achievements <ul><li>Activity was a huge success and achieved a large number of user base and 50,000+ downloads for the brand content in just a month </li></ul><ul><li>The communication provided rich media content from Polo @ zero cost to consumers </li></ul><ul><li>Users could access an exclusive mobile application that had all details like design, technical specifications, dealer locations, test drives etc. </li></ul><ul><li>All this provided rich content enabling clutter free brand communication to the passengers waiting in the lounge </li></ul><ul><li>This campaign paved the way for Volkswagen Polo to go many miles into the Indian markets </li></ul>
  10. 11. Thank you

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