1.
Innovation
Your guide to an
innovative organisation

2.
Contents
1 People matter 4
2 Innovation Tracks 8
3 Innovation Tools 1
4
4 Cases 26

3.
84% of the world’s CEO’s consider innovation crucial for their
business growth strategy. Yet, organising successful innovation
processes is no mean feat. Deloitte Innovation developed a
unique innovation approach. Because we strongly believe that
using the full potential of your people facilitated by our creative
and result driven process creates a sustainable and successful
innovative organisation.

4.
1 People matter
Your people are the ones making the difference!
Your organisation provides the people, the strategy, the targets, the budget and Innovation distinguishes between
the ideas. We guide you through the process and we provide the tools to make a leader and a follower.
innovation happen. This guarantees a persistent change in thinking, in acting and
in creating new business opportunities. And ultimately in a new attitude facing the Steve Jobs
challenges of tomorrow’s markets.
Teaming example
Deloitte Innovation releases the full potential of your organisation by leveraging Ideation Incubation Commercialization
the talent and skills of your people in multidisciplinary teams. We have developed
a teaming program to analyse these essential skills for the best team
composition.
This attitude will be fuelled by an intense passion for innovation. Whether
incorporating radical innovation, change or renovation, passion improves the
quality of the results. A matching attitude of company leadership will greatly help
in achieving the right results.
Creativity, create ideas Problem solving capability, Sales, realize wins
Analyse problem & solution, taking initiative, persevere, adjust Analyse client needs, advise
conceptual thinking Analyse problem & solution, Structure sales process
Concretize, summarize (pitch) conceptual thinking Focus and speed of the sales process
Speed Quality & project management to close the first deals
Speed, decisive Building client relationship
Cooperation, evaluate
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5.
The result
Innovative power
At Deloitte Innovation we do not only aim for successful innovations.
By going through the innovation process together, we aim to improve
the innovative power of your organisation.
For us an innovation has succeeded if:
* The innovations create the new revenues you targeted,
* Your organisation is ready for a continuous flow of innovation projects,
creating sustainable growth,
* Your people are motivated and committed to help creating the future
of the company,
* The image of your company has strengthened to a more open, innovative,
business leadership profile.
Innovation as we see it is not an isolated creative activity, on the contrary:
it is a fundamental characteristic of your organisation.
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6.
Our way
Setting the stage for innovation
Innovation is about creating sustainable growth. Tomorrow’s business requires
today’s strong focus and commitment. By clearly expressing your goals and
commitment to innovation you create an indispensible condition to release the full
potential of your people.
End-to-end approach
A brilliant idea itself is not yet an innovation. Innovating effectively requires a
1. Our Business 6. Our Business
mix of several components; conditions, processes and most of all people.
Our approach combines these components and provides a proven structure to
minimise your risks and maximise your Return On Innovation.
ROI = creativity X leadership X relentlessness. 2. Our Markets 5. Our Markets
We make innovation work
To realise your ambition innovation is not only to be structured and organised but
3. Our Environment 4. Our Environment
also executed. Deloitte works with you, from A to Z. Because an idea is only an
innovation when you benefit from it.
Today Future
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7.
Deloitte Innovation?
Partner in knowledge
The world is changing at an accelerating pace. This offers opportunities for
organisations that adapt quickly. For this innovation is crucial.
Deloitte Innovation is a strong partner in innovation. Because we know our
business and bring two worlds together.
On the one hand, we are Deloitte. With us you hire more than 175 years of
knowledge and reliability. Deloitte employs over 182.000 people in 150
countries, whose skills and brains are available for turning your innovation Deloitte
into a success.
On the other hand, Deloitte Innovation is a refreshing entrepreneurial
business unit with years of experience in innovation. Our specialists know the
innovation process inside-out. We work with you on effective realisation of Innovation Accountancy Tax Consulting
innovation processes and leverage our skills to help you create an innovative
organization.
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8.
2 Innovation Tracks
If you want to grow tomorrow’s business, you need to innovate faster than
Growth Track
the market develops.
(long term)
We offer you our “tracks” approach: routes we take with you during your
Super growth outside traditional business
innovation process. Our Growth Track is for radical innovation, our Innovator
Revenue
Track for new products and services and our Fast Track for quick wins. Based on
your company’s strategy and goals we select a track and make sure your people
Innovator Track
achieve the results targeted.
(medium term)
We begin our tracks with three questions:
* What is your ambition, where would you like to stand five to ten years Grow your traditional business
from now?
* Which part of that ambition can you achieve with your current organization?
* What extras can innovation bring you? The answers to these questions outline Renovate your business Fast Track
the stepping stones towards your goal. (short term)
Decline without innovation
Today Time
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9.
Creating new visions New business models Organisations that want to innovate radically, opt for the Growth Track.
‘Inspired by experts’ Create the future market We launched this Track together with the international think tank Future World.
Radical innovation. Invest in future chances You will be inspired by leading experts, learn to think different and to act in order
Create new business models to shape the future of your organisation. The strategic plans and new business
Alliance with strategic partners. models arising from Growth Track offer your organisation a guide for the next five
to ten years.
Doing different things New products and / or services The Innovator Track aims to achieve sustainable growth within one to three years.
‘Inspired by trends’ Create new changes in the market Together we look for new markets for existing products or develop new products or
Product/service innovation. Fast implementation of innovations services for existing or new markets. We guide you through the entire process,
Realize renewing of the market inspire your employees and enable them to develop ideas. Then we select the most
Alliance with partners. promising ideas, to be converted into concrete business cases and results.
Doing things different Modifications The Fast Track is for organisations that want to generate more sales by innovation on
‘Inspired by customers’ Doing things better short terms. Together we set up a process to improve your existing services or
Product/service improvement. Further developing current strengths products. Our experts guide your staff in devising and implementing these changes.
Adapt to changing environment
Capitalize on current assets.
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10.
Innovation process
From our experience we learned that each innovation process is genuinely
unique. Radical innovation creates radical output and needs more time to mature.
We know that each innovation track has common characteristics.
Most important are the four phases which are identical for each track of
innovation:
* Insight
* Ideation
* Incubation
* Commercialisation.
Each phase in an innovation process needs unique tools. At Deloitte Innovation we
have developed and tested several innovation tools. These result driven tools
Input Throughput Output
have different focuses, depending on the phase of the innovation process we are
in. Additionally we developed workshop protocols, ranging from strategic to Growth Track 2-12 months 1.5-3 years Radical Innovation
operational levels. Our tools give direction to the innovation process and are
flexible to fit all types of innovation. Innovator Track 2-4 months 9-16 months Innovation
Fast Track 1-2 months 3-6 months Renovation
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11.
Process flow
Innovation tools Phases & subphases
1. Diverge view to global changes
2. Be inspired
Insight
3. Design your future business
4. Set up seperate governance
5. Set up activation campaign
6. Implement structure & process
Growth Track Design Direction
Portal
7. Implement tools
Innovation Governance
Activation Campaign
1. Source ideas
Breakthrough Café
2. Generate wide flow of ideas
DeepDive
TM
Team
Ideation
3. Screen ideas
4. Assemble team
Session
5. Conduct preliminary research
6. Turn selected ideas to concepts
7. Create draft business plan
Workshop Discover Your Idea
8. Screen concepts
9. Research market in detail
10. Make financial analysis
Pressure Cooker Course
11. Create business plan
1. Define resources
2. Develop team
3. Create process & organisation
Incubation
4. Install tracking and reporting
5. Initiate testing & validation
6. Start pilot, incl. client feedback
7. Start prototyping
1. Create marketing & sales plan
2. Develop team
Ambition Governance Themes Ideas Selection Research Analysis Activation Teamwork Training Portfoliomanagement Marketing & Sales
3. Involve staff & support
4. Evaluate & collect feedback
Commercialisation
5. Plan sales acceleration
6. Monitor
7. Release
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12.
Validated at Deloitte
Target Methods Result
We facilitated the Deloitte organisation in Growth Track programs, Innovator Track programs • 1500+ ideas generated.
The Netherlands in creating new business and Fast Track programs. •1
5 new companies created.
opportunities and new revenues. Goals were to •
40 new, innovative propositions
foster innovation, create eminence, attract talent introduced to the market.
and stimulate cross organizational collaboration. • 12 new services products launched.
•P
rofound press coverage.
•
After 2 years over € 20 million new
turnover was created.
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3 Innovation Tools: Growth Track Design Direction
Objective Process
How to plan for tomorrow in a storm of change? 1 Determine which global developments are most likely to
influence your business.
The Deloitte Growth Track Design Direction sessions will help you
find the answers. The sessions are co-produced with partners 2 Invite expert speakers and get inspirations from these
such as FutureWorld and helps to identify and design your insights in trends and upcoming changes.
business of tomorrow. In several inspiring sessions leading experts
give insight in the most significant trends and global changes. 3 Use the acquired outside-in perspective to discuss the
possibilities for your business.
These insights are used in a workshop to design a vision of your
future company and build on new opportunities. 4 Design the outline of your future business.
5 Determine how to act today to realise the future.
Scan the QR or go to:
inspirationforinnovation.deloitte.nl
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15.
What I take away from a Growth Track
session is an understanding of what will
distinguish my organisation and how we can
accomplish that. It helps you adjust to a
changing world by asking yourself what you
want the future to look like.
Ton Goedmakers, CEO Vebego
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16.
Innovation Governance
Objective Process
Successful innovation only happens with the right ingredients, 1 Name your innovation ambition that serves your
the so called pillars of innovation. Those pillars are your strategy, overall strategy goals.
governance, number of people involved and processes in place.
An innovation mandate includes for example your annual 2 F
oster innovation and entrepreneurship by creating
innovation budget, council members and a stage gate process independency for your activities.
description. The mandate is a guide to get a firm grip on your
innovation activities and create a setting for sustainable 3 I
nstall an innovation council and participate in the
innovation. stage gates to control the process.
4 C
reate a communication strategy to announce your
innovation ambitions and invite all your people to take
part in it.
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17.
You cannot mandate productivity, you
must provide the tools to let people
become their best.
Steve Jobs
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18.
Breakthrough Café
Objective Process
Getting the results out of creativity to meet your innovation 1 Many people are invited.
ambitions. The Deloitte Innovation Breakthrough Café is a result
focused mass brainstorm session of two hours and designed to 2 P
articipants are inspired by themes and challenges that
guide inspiration creativity towards a meaningful outcome. have been defined prior to the session.
It is a low threshold activity open for all employees to generate
many ideas from this diverse group of people by triggering them 3 A
combination of creative thinking techniques are
with the right creative input. applied like associative thinking and learning from the
future to generate ideas.
4 U
sing the collective wisdom of the brainstorm group,
the idea with the most potential is selected and
detailed while combining ideas is stimulated.
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19.
Creative thinking is not a talent, it is a
skill that can be learned. It empowers
people by adding strength to their
natural abilities which improves
teamwork, productivity and profits.
Edward de Bono
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20.
DeepDive™ Session
Objective Process
TM
The Deloitte Innovation DeepDive Session is a focused team 1 F
irst formulate the challenge: what is the issue you want
approach for solutions to specific problems or challenges. to solve?
Through brainstorming, direct feedback and rapid prototyping
a solution to the challenge is formed into a newspaper article. 2 P
articipants are inspired by themes and challenges that
In a 2 minute elevator pitch the solution is presented to a council. have been defined prior to the session.
It creates broad contribution of the participants and leadership
alignment on the best opportunities. 3 A
series of brainstorming prototyping frenzy cycles that
Trigger
generate progressively superior solutions.
TM
The DeepDive Session is flexible and can be repeated,
providing a functional method for problem solving. 4 T
he best solution(s) is (are) selected and further worked
TM
Intensity and speed of the DeepDive Session cater for out in detail while combining ideas is stimulated.
(on average) 80% of your innovation solution in one day only. Core message
Explanation
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DeepDiveTM is a unique way of pulling
a team together to work on any item
that is important to your organization.
I find this to be of great value to our
company.
Vice President, F200 High Tech
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Workshop Discover Your Idea
Objective Process
The Deloitte Innovation Workshop Discover Your Idea starts with a 1 W
hat is the intended offer and what are the perceived
rough idea. By using input from team members you build on the benefits of the product?
idea and improve the performance of your future offer.
2 M
ake a stakeholder analysis of your customer, what
It is about getting down to the essentials of your new business are the crucial relationships?
offer at an early stage. In an energizing setting you will evaluate
and fine tune your offer to the target customers. 3 F
rom customer perspective, what are their needs and
what are the real benefits of your product?
Key is to get in touch with your consumer and clarify the benefits of
your offer.
Market Needs Benefit Benefits
Trends
Golden
Triangle
Proposition
Name
Customer Offer
Target Solution
Groups
22

23.
Change before you have to.
Jack Welch
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24.
Pressure Cooker Course
Objective Process
The Deloitte Innovation Pressure Cooker Course is an important 1 S
tart with identifying customer needs. What are the Market Product/Service Organization
part of our innovation process. It is a unique and active 3 day real benefits your product or service offer? Actual
Benefits Key Activities
program to transform ideas into action. This is achieved by customer feedback is used to test your proposition.
creating an energizing context where a structured process keeps
a clear focus on deliverables. Tips and inspirational insights from 2 W
hat key elements form the business model behind
Partner
experts enable quick decisions and allow for highly applicable the proposition? Customers Offer
Network
results. At the end of the course the results are pitched to a
council to get green light for the next phase. 3 W
hat will be your action plan for the coming months?
What is the ambition and how are you going to realize
that? Channels Key Resources
Revenue
Cost Structure
Flows
For more information on this tool, scan the QR or go to:
Youtube.com/watch?v=mOpMirLKonI
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25.
Every single thing you see on-screen
came out of somebody’s creativity. It
doesn’t exist. Nature didn’t deliver it
to us. Everything had to be dreamed.
Jeffrey Katzenberg
Anticipation
Always
One Step
Ahead
Pragmatism Relentlessness
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4 Cases: consumer electronics
Target Method Result
Enlarging the growth potential to a Growth Track, utilising several •S
trategy that not only leads to a
level in which the company becomes brainstorm sessions. Involving bigger growth in terms of turnover
market leader in the segment of many experts from our network. and market share, but also in a
digital television. higher brand value.
• igher profit in a branche which is
H
characterised by standardisation
and shrinking margins.
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27.
Consumer products
Target Method Result
Development of new product and Innovator Track, utilising several • early turnover growth target of
Y
marketing concepts. brainstorm sessions to get quick € 200 million.
results. Many insightfull experts • Over 1200 ideas generated.
from our network were involved. •
225 participants in the brainstorm
sessions.
• o-creation: 12 external companies
C
were involved.
• Identification of 20 high potential
value spaces.
27

28.
Amsterdam trading venue
Target Method Result
Convince Asian companies who want Fast Track tutilising several brainstorm • First batch of changes and
a listing in Europe to obtain it in sessions. Involving outside expertise. innovations are now live and
Amsterdam (instead of Frankfurt or already have a strong impact on
London). Most important issue for markets.
Asian companies is to realise the listing
as quick as possible. Goal is shortening
the IPO-route to 5 weeks only.
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29.
International logistics company
Target Method Result
Use online gaming, since it is a very Content of the game was co-created •
Online business simulation game on
effective learning method. with TNT. ‘Developing Responsible Leadership’
used in management development
program of TNT.
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30.
Dutch export sector
Target Method Result
Stimulating growth of the Innovator Track, utilising the Pressure • 2 organisation, banks,
2
Dutch export by developping Cooker Course to get quick results. insurers, exporting companies,
innovative financial products Development of a shared vision of the all working together.
supporting the export. future, defining the most important • 4 winning concepts.
innovation themes for the coming • Realisation in 4 months.
years. Finding and selecting the best • Creating extra potential in the
ideas to fulfill the current gaps. export of € 25 billion.
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31.
Sustainable real estate
Target Method Result
Sustainable real estate by reduction Innovative solutions taking the • ntegrated sustainability approach.
I
of CO2 emission and use of energy interest of all stakeholders into • Scaling energy labels 2 steps up.
in accordance with governmental account. • 30% reduction of energy usage.
criteria and regulations. • onitoring of sustainability targets.
M
• eveloped in partnership with
D
Gemeente Rotterdam.
Scan the QR or go to:
http://www.deloitteinnovator.nl/pitches/videoplayer/index.php?video=retrofit
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Contacts
For more information, please contact
Deloitte Innovation
Orteliuslaan 982, 3528 BD, Utrecht
P.O. BOX 3180, 3502 GD, Utrecht
The Netherlands
+31 (0) 88 288 1220
innovation@deloitte.nl
www.deloitte.nl/innovation
For further information, visit our website at www.deloitte.nl
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© October 2011 Deloitte The Netherlands
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