TCI EXPRESS - THE EXPRESS DELIVERY EXPERT

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MD - TCI EXPRESS LTD.
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otoD
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TCI EXPRESS -
THE EXPRESS
DELIVERY
EXPERT

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Being successful, getting rich, and growing up both in person and financially are some everyday
desires or rather certain wishes of a man from God. Now the real concern is do God grants
everyone’s wish.
Well, it's quite evident, that he doesn’t. It is said “God helps those who help themselves”. Based
onthis predicament, we can guess so specifically thata man has to work hard and create his
own fate. Everyone wants to get rich and recognized. They want to be powerful. This is
possible only when he creates his brand. It all starts with a desire to change the current
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A man who wants to get rich and successful knows his priorities. He aces in his business
notby mereluck but by sheerhard work and dedication. He works like a laborer while
everyone else is sleeping and so their success speak. But in order to be the best we
needtounderstandwhich aspects needfocus and moretime.We needtoknow the
strategies because a good strategy does miracles. For this, we need to get connected
with the world, and the people who got successful in our desired careers.
Following them,learning aboutthemand their strategies is thebestway to
combat circumstances arising perhaps due to lack of resources. The
challenges they faced and how did they overcame them teach a lot.
Editor's
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p
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je
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FASTEST GROWING COMPANIES TO WATCH IN 2023 - Volume 2". As thenamesuggests, in this very
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These covers also help budding talents to get new ideas and rectify their mistakes. We compile the best of articles and
provide you with asolution thathelps tonotonly build a plan but also accomplish growth. Character building is
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SUPER KNIT INDUSTRIES
In 1999, the company was established by Mr. Naval
Saraf, a seasoned veteran in the textile industry
with over 40 years of experience.
14
C o n t e n t s
C o ver S to ry
MR. CHANDER AGARWAL
MD -TCI EXPRESS LTD.
TCI Express was established in India, as one of the fastest and leading express
delivery companies since December 2016. The company leads the market as
India’s express distributor and its local knowledge of each and every district in
India allows it to provide specific express delivery solutions to its customers
and deter competition.
18
SURENDRA SINGH
CEO - Brand Street Integrated Consultancy Network Pvt Limited
With the increase in digital wave and information availability, the call for a
broad presence was made. Brand Street Integrated (BSI), situated in
Gurgaon, is a comprehensive experiential marketing agency that assists
businesses from launch to awareness, visibility, and penetration, which
encompasses Modern Trade, Consumer Marketing, and rural reach.
VISHAL RUSTAGI
CEO - Metaorange Digital
Vishal Rustagi, one of the co-founders of
Metaorange Digital along with Amit Bhatia, serves
as the company's CEO (Chief Executing Officer).

24 28 36
16
In a world increasingly reliant on digitalization, Software as a Service
(SaaS) has emerged as a beacon of hope for India's burgeoning tech
industry. SaaS is a software distribution model that allows users to
access applications via the Internet, providing a subscription-based
service rather than purchasing and installing software on individual
computers.
DR. D.K AGGARWAL
CHAIRMAN AND DIRECTOR OF SMC
In an exclusive interview of Entrepreneur First Magazine with Mr.
D.K Aggarwal, Chairman of SMC Real Estate Advisors, discusses
the firm's journey, challenges during the pandemic, and their
adoption of immersive technologies. Explore the strategies and
values driving SMC's success in the dynamic real estate advisory
sector. Don't miss this compelling read!
MS. SUPRITA REDDY
CEO & MANAGING DIRECTOR - VDC
Vijaya Diagnostic Centre is one of the largest comprehensive
diagnostic service providers in India. With a robust network of
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Diagnostic Centre is committed to providing quality, reliability,
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the customer to enhance their overall experience.
MR. ZAKIR HUSSAIN RANGWALA
CEO - BD SOFTW ARE DISTRIBUTION PVT.LTD.
BD Software Distribution Pvt. Ltd. (BD Soft)is a value-added IT
software security distributor (VAD) that delivers industry-
leading consumer and enterprise-level cybersecurity solutions
in the Indian market. It's very important to have reliable and
friendly partners like BD Soft to help protect individuals and
organizations from malware and cyber threats.

08 Entrepreneur First October 2023
MD - TCI EXPRESS LTD.

T C I EXPRESS - T H E EXPRESS
D E L I V E R Y E X P E R T
REGARDING FIRM
T C I Express was established in India, as one of the fastest and
leading express delivery companies since December 2016. The
company leads the market as India’s express distributor and its
local knowledge of each and every district in India allows it to
provide specific express delivery solutions to its customers and
deter competition. The main motto is to provide targeted
customization to its customers all over India.
TCI Express has built a solid Hub and Spoke infrastructure with
950+ owned centers across India, encompassing more than
50,000 pick-up and 60,000 delivery points. The company’s focus
extends to Tier II and III cities, where it specializes in delivering
time-specific solutions. Its customer base has increased from 1.6
Lakh to 2.25 Lakh over the last seven years.
TCI Express’ operations simultaneously propel sustainability
efforts, incorporating CNG vehicles, biofuels, solar power, and
comprehensive waste management. The company’s unique
services and large-scale operations have led to a 16.81% CAGR
of EBITDA growth and a 19.00% CAGR of net profit over the
last six years. The company’s unrivaled profitability in India’s
logistics sector has earned it a distinguished place in the Top 500
Companies by Market Capitalization as of March 31, 2023.
SERVICES OFFERED
TCI Express is a leading logistics company that offers a range of
services including:
Surface Express
Domestic Air Express
International Air Express
E-commerce
C2C Express
Rail Express
Pharma Cold Chain Express
S urface Express Domestic Air Express International Air Express Rail Express
C2 C S ervices
Cold Chain Express
E-Commerce Express
09

These services permit the organization to cater to a diverse range
of customers and industries, making it a one-stop shop for
express delivery solutions.
The company's domestic air express and international air express
services are very necessary to its overall logistics tasks,
providing quick and efficient delivery of goods and services
across the country and to other countries. The organization
witnessed rapid growth in e-commerce operations, and it is
leveraging technology to meet the growing demand for Online
shopping.
TCI Express' C2C Express service stands unique compared with
its competitors, offering a convenient and reliable way for
customers to send and receive goods. The company's rail express
service complements its other transportation offerings, providing
a cost-effective and eco-friendly option for shipping goods.
The pharma cold chain express service meets the increasing
demand for temperature-controlled logistics in the healthcare
department(s). The Organisation’s dedication to sustainability is
obvious in its efforts to reduce its carbon footprint, and it has
taken several steps to ensure sustainability in its operations.
TCI Express' financial performance has been very strong,
contributing to the organization’s overall growth. The company's
customer service and support are excellent, and it has earned a
reputation for providing reliable, sustainable, and effective
express delivery solutions.
T E R R I T OR IAL R E A C H
The Organization has a vast geographical coverage, serving 700+
districts in India across 29,000+ pin codes. It also offers express
air cargo services in major cities via Air Domestic Express and
international express services to 208+ countries with 3,000+
pickup points in India. The company has a strong presence at 73
Air gateways across India and operates through 950+ branches,
28 hubs/sorting centers, 10 regional offices, and 60 zonal offices.
Its fleet of 5,000+ containerized vehicles enable the company to
provide efficient and cost-effective delivery solutions.
NOTEWORTHY ACCOMPLISHMENTS
TCI Express has grown its networks and systems considerably in
the past few years. It has enlarged its number of pick-up and
delivery locations, branches, and districts served, and has also
increased the number of air gateways. The organization’s
revenue, EBIDTA, and PAT have grown significantly, as have
its net worth and book value per share. The organization’s share
value has also witnessed annualized growth and has registered a
significant increase in its stock value.
TCI Express has demonstrated remarkable growth over the past 7
years, achieving substantial revenue growth from ₹755.24 crores
in 2016-17 to ₹1,241 crores in 2022-23. The customer base
surged from 1.6 Lakh to 2.25 Lakh. In the same duration,
EBIDTA increased from Rs 67.63 crores to Rs 201.65 crores,
while Profit after Tax (PAT) surged from Rs 40.71 crores to Rs
139 crores. In the last five years, TCI Express has exhibited
noteworthy expansion, with an EBITDA CAGR of 23.7% and a
net profit CAGR of 28.0%.
BACKBONE OF T C I EXPRESS
Mr. Chander Agarwal, the Managing Director of TCI Express
Limited, one of the successful business leaders, has played a
vital role in the company's growth and success. His main focus is
on customer satisfaction and a strategic approach. Mr. Agarwal's
hard work and dedication have led TCI Express to reach the
highest platforms in multimodal express distribution
organization (s) in India with 2.5% country’s GDP. Most of the
important decisions are taken by him, including the Firm’s
strategic and financial decisions, making sure that his company
stands best.
TCI Express has been facing rapid growth under the leadership
and guidance of Managing Director Mr. Chander Agarwal. He
has been working day and night to expand the company's
operations, expanding the number of branches and pick-up and
delivery locations, and entering into overseas markets such as
Singapore, Brazil, Indonesia, and Africa. His strategic plan and
approach have resulted in an enormous increase in the
organization’s client base and overall profit/income.
TCI Express is now one of the publicly listed companies on the
National Stock Exchange and Bombay Stock Exchange and is
counted as one of the top logistics companies in India. Under the
proper planning of Managing Director Mr. Chander Agarwal, the
organization has undergone many modifications and has become
the fastest and finest-growing B2B express delivery organization
in the industry. Mr. Agarwal’s strategic approach and customer-
centric approach have contributed to the company's success and
growth, and have made it a leader in the industry.
10

Pharmaceuticals: Macleods Pharmaceuticals Limited, Sun
PharmaLaboratories Limited, Cipla, Themis
Medicare,andTorrentPharmaceuticals Limited
Electronics: Bajaj Electricals Limited, Havells India
Limited, Haier Appliances India Private Limited, Mitsubishi
Electric India Private Limited
Engineering and Tele-Communications: Tata Steel Limited,
Emerson Process ManagementChennai
Private Limited, Kirloskar Oil Engines Limited, And Finolex
Cables Ltd
Automobile: Mahindra and Mahindra Ltd., Maruti Suzuki,
Suzuki, Yamaha,
Retail: Shoppers Stop Limited, Borosil Limited, and
Hoppers Stop Limited
Textile: Raymond Limited, Lifestyle International Private
Limited, andDuke Fashions (India) Limited
E-Commerce: Flipkart, Amazon andMoglix Labs.
BENEFACTORS OF TCI EXPRESS
TCI Express Limited offers express logistics solutions to a wide
range of sectors, with moderately 95% of its revenue generated
through the B2B model. This model caters to over 30 sectors,
including manufacturing, automobiles, electronics,
telecommunications, textiles, retail, and pharmaceuticals. The
remaining 5% of the company's revenue comes from the B2C
segment.
Sector-wise clients are as below:
WHAT MAKES TCI EXPRESS STAND
UNIQUE AMONG ALL?
Mr. Chander Agarwal, the Managing Director of TCI Express,
distinguishes himself from his peers in the logistics industry with
a unique combination of innovation, leadership, and unwavering
dedication. His journey is a testament to his bold aspirations and
unwavering resilience. Seeing the untapped potential in India's
unorganized express logistics sector, he embarked on a
pioneering mission to revolutionize the industry. Despite
operating in a sector that constituted a significant portion of
India's GDP and had a staggering 95% unorganized share, he
recognized a significant opportunity - the potential to tap into a
$210 billion market within a $2.5 trillion GDP. This realization
fueled his innovative approach, leading to transformative
strategies that have helped TCI Express achieve a seamless
transition.
Mr. Agarwal led TCI Express to become a leading B2B express
service provider during the GST era by overcoming regulatory,
financial, and logistical challenges through his visionary
entrepreneurshipandinnovative approach.
Mr. Agarwal led TCI Express's rapid growth by emphasizing
innovation, adaptability, and sustainability through a team-
building approach, resulting in substantial revenue growth,
recognition as a "Great Place to Work," and the development of
the "GIGA Sorting Center." This holistic transformation sets TCI
Express apart and reflects Mr. Agarwal's commitment to
innovation, leadership, andsustainable progress.
MISSION OF THE COMPANY
Mr. Chander Agarwal has a dream to make TCI Express one of
the leading B2B express delivery companies in India by
concentrating on expansion, innovation, sustainability, and
customer satisfaction. This involves investing Rs 500 crore for
nationwide expansion, adopting cutting-edge technologies,
promoting sustainability, and reliability, and mainly focusing on
customer service.
TCI Express is dedicated to sustainability, reliability, and
technological creativity in its future attempts. This evolves into
implementing an electric vehicle fleet, building automated
sorting centers, and focusing on customer-centricity through real-
time tracking, communication, and user-friendly interfaces. The
company aims to reduce its carbon footprint, optimize its
operations, and enhance the customer experience while
maintaining its position as a market leader.
CHALLENGES FACED DURING PANDEMIC
Apart from the challenges posed by the pandemic, TCI Express
remained committed to its customers and continued to provide
essential delivery services. The company's focus on innovation
and adaptability allowed it to navigate the challenges and
maintain uninterrupted operations. Through the leadership of Mr.
Agarwal and the dedication of the TCI Express team, the
company was able to successfully overcome these obstacles and
continue to growandsucceed.
TCI Express prioritized the safety and well-being of its
employees while maintaining high service standards during the
pandemic. The company implemented safety protocols, upskilled
its workforce, and adapted to the changing business landscape to
seize new opportunities, resulting in remarkable growth and
financial performance.
TCI Express successfully navigated the challenges posed by the
pandemic through strategic decision-making, prioritizing
employee well-being, and a commitment to innovation. This led
to remarkable growth and financial performance, establishing the
company as a profitable player in the express logistics industry.
The company's success reinforced its resolve to continue
delivering excellence and value to its clients, stakeholders, and
employees.
11

IMMERSIVE TECHNOLOGIES AND IT’S
POSITIVE IMPACT
TCI Express is the leading player in the express logistics
industry, persistently pushing the boundaries of innovation to
meet and satisfy customer needs. The organization has invested
in trending and advanced technology and analytics to optimize
processes, streamline operations, and deliver unparalleled speed
and reliability. By leveraging digitalization, TCI Express has
enhanced customer experiences by offering greater transparency,
control, andconvenience in managing shipments.
The organization’s tailored express delivery solutions are based
on a deep understanding of India's diverse districts, allowing it to
provide customized services to meet clients' specific needs. With
the help of progressive technology and sophisticated analytics,
TCI Express has optimized processes and improved customer
experiences. The use of ERP capabilities, barcoding on
packaging, GPS-enabled trucks, and CCTV monitoring has
further streamlined operations, reducing the company's
ecological footprint andenhancing customer satisfaction.
TCI Express supplies cutting-edge technology to its customers,
such as APIs for bespoke solutions and real-time vehicle tracking
via GPS. The organization’s robust digital infrastructure,
including customer login facilities, Auto-MIS, E-Billing, E-
PODs, and online payments, guarantees seamless 24x7 support.
One of the most prominent achievements during the fiscal year
was the maximization of the operating leverage of India's first
and biggest automated B2B sorting center, The "GIGA Sorting
Centre." This structure has enormously increased the
organization’s operational efficiency, sustainability, and
affordable/average/minimum costs, allowing it to offer
competitive pricing to its clients. Encompassing a remarkable 2
lakh square feet area, this facility features a 600-meter fully
automated loop sorting system, slashing parcel handling and
vehicle halting times by 40%. The inclusion of 600 kWp rooftop
solar panels renders the modern sorting center self-reliant in
fulfilling its future energy needs. Acknowledged for
sustainability, it has achieved LEED Gold certification from
USGBC andGEM5 certification fromASSOCHAM.
TRENDS IN INDUSTRY
Logistics companies in India are adopting trendy and advanced
technologies such as GPS tracking, IoT, automation, AI/ML, and
blockchain to optimize operations, reduce costs, and enhance
customer satisfaction.
OBSTACLES, TCI EXPRESS OVERCAME TO
REACH THIS POSITION
Some of the challenges that TCI Express faced in orderto
maintain business continuity amidst uncertainty include:
Executing rigid, safety protocols to safeguard employees and
customers/clients.
Launchingrobust working capabilities for regulatorystaff.
Investing in digital technology andautomation to optimize
logistics operations.
Collaborating closely with clients to understandevolving
needs andprovide tailoredsolutions.
Adapting quickly to the COVID-19 pandemic by leveraging
existing infrastructureanddigital capabilities.
Maintaining business operations while also unlocking new
avenues for growth and increasing revenue and customer
satisfaction.
With the help of these strategies, the leader can figure it out and
help the team to overcome this by demonstrating adaptability and
innovation, leading the team through several crises, and making
strategic decisions to ensure the continuity of the business.
IMPORTANT DECISIONS TAKEN BY THE
COMPANY
Mr. Agarwal is actively taking part in sculpting the
organization's strategic and financial direction, his excellent
leadership qualities are driven by his extensive experience and
100% contribution and commitment to continuous learning. He
has set an example and fostered a culture of motivation and
personal growth among his team. He remains loyal to the
company's vision and instructs it through challenging times.
Authentic leadership, to him, involves creating an atmosphere of
excellence where team members are empowered to innovate and
take risks to achieve success. This philosophy underlies the
company's chase of innovation and greatness in the logistics
industry. He gives his best for the organization's development
andsuccess.
12

STRATEGIES ADAPTED FOR BUSINESS
TCI Express allows for agility and adaptability, ensuring a
seamless customer experience across diverse modes of
transportation. This approach also enables TCI Express to offer a
range of services tailored to meet the unique needs of its
customers. By evaluating cutting-edge technology and advanced
sorting centers, TCI Express develops the speed and efficiency of
its operations, by keeping the complete focus on sustainability
andcustomer needs andsatisfaction.
Overall, TCI Express's unique selling points, which consist of its
asset-light strategy, customer-centric approach, technological
advancements, innovative sustainability practices, and multi-
technology approach, set it apart from competitors and position it
as a leader in the logistics industry. These catalysts contribute to
the organization's success, as it continues to expand its reach and
deliver reliable, efficient, and cost-effective services to its
customers.
FUTURE ENDEAVOURS
TCI Express focuses on growth, both domestically and
internationally, with the proper blueprint to invest 500 crore, in
order to establish branches, hubs and automated sorting centres
all over India. Further, the company is exploring avenues for
international expansion, targeting dynamic Asian and European
economies.
The company is also tenacious to sustainability and
environmental responsibility, with proper plans to transition to
an electric vehicle fleet and adopt eco-friendly practices like
compressed natural gas and BS-6 compliant vehicles. The
company is also investing in technological advancements, such
as automation and advanced sorting centers, to improve
operational efficiency and enhance customer experiences.
Overall, TCI Express is focusing on growth, innovation, and
customer satisfaction through strategic expansion, sustainability,
andtechnological advancements.
ADVICE TO THE READERS
Mr. Agarwal said “Adapting change as a probability for
augmentation and discovery is equally important in today's
swiftness evolving world. It's vital to keep an open mind and be
willing to learn new things and adjust to new technologies and
trends that shape our industries.
Continuous learning is also crucial for personal and professional
growth. It's important to focus on the self, individuals can learn
by practice, which makes them better and capable of facing any
circumstances. Resilience is also important, as challenges are
inevitable, but they can also lead to breakthroughs and
opportunities for growth.
Encouraging innovation and diverse perspectives within teams is
also important for fostering a culture of excellence. By valuing
and incorporating different ideas and approaches, teams can
achieve greater success and overcome obstacles more effectively.
Finally, following one's passion is key to achieving greatness.
When individuals are driven by their passions, they are more
likely to be committed, creative, andsuccessful.
Conclusion: These principles can serve as a roadmap to success
for individuals in all aspects of life and work. By embracing
change, continuously learning, being resilient, fostering
innovation and diverse perspectives, and following one's passion,
individuals can achieve great things and make meaningful
contributions to the world.
October 2023 Entrepreneur First 13

Brand Street Integrated: Pioneering
Experiential Marketing and Innovation
ABOUT BRAND STREET INTEGRATED
With the increase in digital wave and information
availability, the call for a broad presence was made. Brand
Street Integrated (BSI), situated in Gurgaon, is a
comprehensive experiential marketing agency that assists
businesses from launch to awareness, visibility, and
penetration, which encompasses Modern Trade, Consumer
Marketing, and rural reach.
Founded in 2015, BSI is currently aiming to be the first
Indian company to expand its wings into experiential
marketing fields. Currently, BSI has a PAN India presence
and wants to open offices in Dubai, the United Kingdom,
Bangladesh, and Sri Lanka in the near future. BSI is currently
powered by 40 individuals, and with Mr Surendra Singh, the
CEO's long-term goal to prosper, BSI has been honored by
the W
O
W Asia Awards for their remarkable achievements,
and Brand Equity has also nominated BSI as Best I
nnovation
duringthePandem
ic.
SURENDRA SINGH
CEO - BrandStreet IntegratedConsultancy Network Pvt Limited
WHY CHOOSE BRAND STREET INTEGRATED?
BSI's solid clientele includes all International and National Brands in FMCG, Consumer Durable, Automotive, Cement, Pharma,
and enterprises in other verticals, who rely on BSI's ongoing innovation. Clients benefit from innovation in addressing their
consumers and targetdemographic.
It is always crucial for a business to be aware of the benefits of the BTL segment and how it adds value by partnering with the
proper partners and assistingbrands in understanding the pulse of consumers. Such is BSI'sknowledge!
Furthermore, BSI's quality delivery, timeliness, and unified work atmosphere enable them to secure a retainer ship deal with
its brands. Because BSI has a pulse on the clients and their businesses, it is easier for BSI to provide them with strategies and
ongoing innovation. BSI comprehends the client's brief, performs target mapping with all advantages and downsides, and
recommends the best solution within 24 to 48 hours.

HOW DOES THE COMPANY WORK?
BSI, as an agency, is more concerned with the touch, feel,
and experience of the product to the user. The more people
that are aware of the product, the more loyal they will be to
it. Such BSI tactics aid in bringing the product and the
consumer closer together. Even during the pandemic, BSI
developed a D2C strategy and was quick to implement it,
bringing roughly 25+ companies to consumers' doorsteps
across India.
This included both established and new brands searching
for increased exposure. As a result, these new brands that
signed up for long-term retainer ship models to push their
products had asignificant ROI.
KEY STRATEGIES ADOPTED BY THE
COMPANY
BSI places a strong emphasis on fostering the all-round
development of its employees by conducting regular
training sessions at regional and national levels. Notably,
BSI has managed to increase its revenues both before and
after the COVID-19 pandemic, achieving an impressive
growth rate of approximately 30 percent in its most recent
fiscal year.
This accomplishment reflects the organization's adaptability
and effective strategies, which have likely been driven by
factors such as innovative product offerings, expanded
market presence, and enhanced customer relationships. In
summary, BSI's commitment to employee growth and its
remarkable financial performance indicate a promising
trajectoryfor the organization's continued success.
BSI, has its various wings positioned to deal with the briefs
and deliverables of clients with the most extreme mastery.
BSI has a technical team that uses all of its tools to make
sure that every campaign is planned, watched, and done
right. Clients like SHELL, JSW, PEPSICO, Settle and others
return to BSI for this particular explanation. Foresight and
attention to detail are necessary for creating an experience.
These ideas underpin BSI's approach to business. BSI is
continuously anticipating conveying an exact arrangement
that goes for the gold consumer loyalty.
WHO ARE THEIR CLIENTS?
The list of clients includes FMCG, lubricants, steel, TMT,
paint, and pharma domains. They include JSW India, Shell
India, PepsiCo, Nestlé, Nippon Paint, Berger Paints, Fena
India, Mapei, Muthoot Group, DCB, Mosaic India, Lupin, FDC,
Sun Pharma, Jyothy Laboratories, Gulf Oil, Bisleri, Haldiram,
Tata Sky, Lenovo, Hindustan Unilever and Tata Consultancy
Product.
ABOUT THE FOUNDER
The company was founded by Mr. Surendra Singh, who
holds the portfolio of Chief Business Officer. His arena of
responsibilities basically includes maintaining the organic
growth of the firm in both P&L and regional reach. He also
reviews and analyzes the growth health of BSI every year.
While revenue is the chief concern for any CEO, he also has
undertaken the goal of keeping his employees safe in every
pandemic.
VISION OF BRAND STREET INTEGRATED
The company holds a team that is flexible, fast, adaptive,
and reliable. With these persistent qualities, BSI wishes to
build a renowned name in the market. Their vision keeps
them driving to expand their clientele and build a stronger
name in the market.

Illuminating India's Tech
Industry with Hope
In a world increasingly reliant on digitalization, Software as a Service (SaaS) has emerged as a beacon
of hope for India's burgeoning tech industry. SaaS is a software distribution model that allows users to
access applications via the Internet, providing a subscription-based service rather than purchasing and
installing software on individual computers. This paradigm shift in software delivery has revolutionized
how businessesoperate and holds significant promise for the Indian tech sector.
TRANSFORMING BUSINESS
OPERATIONS
SaaS offers businesses the flexibility to streamline
their operations and reduce operational costs. By
eliminating the need for physical installation and
maintenance of software, companies can reallocate
their resources toward innovation and growth. Small
and medium-sized enterprises (SMEs) in India, in
particular, can benefit from SaaS's affordability,
enabling them to compete on a larger scale without
the need for significant capital investment.
ACCESSIBILITY AND SCALABILITY
One of the standout features of SaaS is its
accessibility. Users can access SaaS applications from
anywhere, at any time, with an internet connection.
This accessibility breaks down geographical barriers
and enables businesses in remote or underserved
areas of India to benefit from cutting-edge
technology. Moreover, the scalability of SaaS allows
businesses to easily adapt and grow, accommodating
an increasing number of users and evolving business
needs without substantial infrastructural changes.

EMPOWERING STARTUPS AND
INNOVATION
India has been experiencing a burgeoning startup
culture, with a multitude of young entrepreneurs
aspiring to disrupt traditional industries through
innovation and technology. SaaS plays a pivotal role
in enabling these startups by providing cost-effective
and reliable solutions for critical business operations.
By utilizing SaaS applications, startups can quickly
bring their products and services to market,
accelerating their time to value and fostering a
culture of innovation and creativity.
DRIVING DIGITAL TRANSFORMATION
SaaS acts as a catalyst for India's digital
transformation journey. As the government and
businesses embrace digitalization, SaaS solutions are
instrumental in facilitating this transition. SaaS
applications help companies integrate advanced
technologies such as artificial intelligence, machine
learning, and big data analytics, enabling data-driven
decision-making and fostering a competitive edge in
both domestic and global markets.
ENCOURAGING GLOBAL
COLLABORATION
The beauty of SaaS lies in its global reach. Indian
SaaS companies have the opportunity to collaborate
and serve clients worldwide, expanding their market
reach beyond national boundaries. This global
collaboration not only boosts the revenue of Indian
tech firms but also elevates India's position in the
global technology landscape, further establishing it as
a hub for SaaSinnovation and excellence.
CHALLENGES AND FUTURE PROSPECTS
While the prospects of SaaS are promising, it's important to acknowledge the challenges. These include data
security and privacy concerns, the need for a robust and reliable internet infrastructure, and increased competition
in the SaaS market. Addressing these challenges and fostering a conducive ecosystem for SaaS will be crucial for
India's tech industry to maximizethe potential of this revolutionary software delivery model.
In conclusion, SaaS is indeed a ray of hope for India's tech industry. Its transformative capabilities in simplifying
operations, enhancing accessibility, empowering startups, driving digital transformation, and promoting global
collaboration make it a powerful tool in propelling India into a digital future. As India continues to embrace the
digital age, nurturing and supporting the growth of SaaS will be instrumental in achieving sustainable
technological advancement and economic growth for the nation.

Metaorange Digital: Revolutionizing Tech Solutions
Through Innovation and Transformation
VISHAL RUSTAGI
C EO -M et
aorange D i
gi
t
al
ABOUT METAORANGE DIGITAL
Metaorange Digital, founded in early 2022, is dedicated to optimizing client
operational processes through backend revitalization, cloud migration, DevOps
adoption, and low code/No Code platforms for faster time-to-market. With over 30
years of combined industry expertise among the founders, the company specializes in
modernizing legacy applications to give clients a competitive advantage. They rely
heavily on cloud technology for scalability and cost-efficiency and streamline
development through DevOps practices. Their experience spans Media, Retail,
Banking, and Healthcare, giving them deep market insights. The company is
committed to innovation, using automation to improve cost-effectiveness and leading
the way in software development. The extensive client portfolio reflects their
commitment to deliver top-notchsolutions.
ABOUT THE FOUNDER
Vishal Rustagi, one of the co-founders of Metaorange Digital along
with Amit Bhatia, serves as the company's CEO (Chief Executing
Officer). He is responsible for steering the company's global growth
in the Automation and Transformationspace, leveraging Cloud,
DevOps, and Lowcode/Nocode Platforms.Vishal's keyroles include
defining the company's strategic vision, overseeing its
implementation, and representing MetaorangeDigital to
stakeholders. He leads the executive team,makes crucial decisions,
and plays apivotal role in driving the company towards success.

GOALS OF METAORANGE DIGITAL
Metaorange, a prominent IT consulting firm, is planning for
a dynamic future. It aims to expand its service offerings,
foster digital transformation, and promote innovation. The
company plans to diversify its service offerings by
leveraging its expertise in DevOps and cloud solutions, with
a focus on emerging areas like blockchain, AI, and
cybersecurity. Geographic expansion is also on the agenda
to grow itsclient base.
Metaorange remains dedicated to digital transformation,
both internally and externally for clients. Market research
will continue to be a proactive strategy to stay updated on
evolving technologies and customer needs, maintaining
competitiveness and relevance in the industry.
CHALLENGES OVERCAME
Metaorange faced significant challenges, including early
pandemic-related hurdles, the need for market
differentiation, talent acquisition in remote settings,
economic uncertainty, technological advancements, and a
commitment to clients. Navigating these challenges while
fostering innovation and a remote work culture has defined
the company's journey, shaping it into a resilient and
forward-thinking player in technology consulting and
development. Wenever faced these challenges as we
formed after the Pandemic.
MAPPING DIGITAL CUSTOMER
EXPERIENCE JOURNEY
In today's competitive landscape, mapping your digital
customer experience journey is crucial. It enhances
understanding, identifies issues, and elevates the overall
user experience. This approach brings customization,
consistency across channels, data-driven decision-making,
and a competitive edge. Visualizing the customer journey
allows you to adapt to changing customer behaviors,
continually enhance digital offerings, and ultimately boost
customer satisfaction, loyalty, and business success in the
dynamic digital realm. To map the journey, locate
touchpoints, gather data, create personas, and visualize the
entire customer experience. Regularly analyze and refine
the map to ensure your company remains customer-centric
and responsive.
SOME FUTURE ENDEAVORS THE
COMPANY IS PLANNING
Metaorange's future plans include ongoing innovation,
global expansion, sustainability efforts, industry leadership,
strategic partnerships, diversifying services, and ensuring
client success. These initiatives reflect their commitment to
staying at the forefront of technology, promoting
sustainability, expanding their global reach, and delivering
value to clients and the community.
WHO ARE THEIR CLIENTS?
The company operates in a multitude of industries,
including technology, healthcare, entertainment,
manufacturing, and retail, serving a wide array of clients. Its
client base spans from large corporations to small and
medium-sized enterprises, including startups seeking
technological advancements for their growth. In addition to
delivering consulting services to help clients navigate
industry intricacies, the company places a strong emphasis
on maintaining client privacy while forging enduring
connections with businesses across diverse sectors.
METAORANGE USP
Metaorange stands out for its strong commitment to
innovation, client-centricity, and steadfast dedication to
quality across all aspects of its operations. This distinctive
approach includes a focus on clients, a culture of continuous
innovation, extensive industry expertise, proven success in
diverse sectors, and the integration of cutting-edge
technology.
HOW DO METAORANGE ENCOURAGE
THEIR EMPLOYEES
Metaorange's workforce is motivated through a range of
initiatives. The company places a strong emphasis on
recognizing employee contributions, investing in their
professional development, and facilitating open
communication and empowerment. Metaorange also
prioritizes work-life balance by offering flexible
arrangements and organizing team-building activities. The
company actively promotes mentorship, encourages
employees to tackle challenging tasks, and fosters a culture
of idea-sharing. Furthermore, wellness programs and a focus
on employee well-being contribute to creating a motivated
and engaged workforce that plays a pivotal role in
supporting Metaorange's overall success.
ADVICE TO THE READERS BY THE FOUNDER
“ The best advice I can give is to embrace change, stay
curious, and never stop learning. In today's fast-paced
world, adaptability and a thirst for knowledge are my most
valuable assets for personal and professional advancement.
Teamwork and community engagement are vital in our
interconnected world. Metaorange values collaboration,
knowledge sharing, and ethical business practices. Let's
strive for a brighter future and ongoing growth in the
technology sector.”

Super Knit Industries: Pioneering Excellence
in Sock Manufacturing and Innovation
ABOUT SUPER KNIT INDUSTRIES
Super Knit Industries (SKI) is an esteemed Indian company renowned for its exceptional manufacturing and exportation of
premium and luxury socks. With a history rooted in excellence, SKI has consistently demonstrated its commitment to quality
and innovation, earning it aprominent position in both the domesticand international markets.
Founded in 1999, SKI has steadily expanded its product line to cater to a diverse clientele. Their extensive range of socks
encompasses various styles, materials, and designs, ensuring they meet the discerning tastes of consumers worldwide.
Whether it's cozy winter socks, performance-orientedathletic socks, or stylish fashion socks, SKIhas it all under one roof.
NAVAL SARAF
Chairman
HARSH SARAF
Director
VIVEK SARAF
Director
ABOUT THE KEY PERSONS
In 1999, the company was established by Mr. Naval Saraf, a seasoned veteran in the textile industry with over 40 years of
experience. He serves as the driving force behind the company's accomplishments, assuming the role of a visionary leader who
steers the company towardexcellence with an unwavering commitmentto quality.
In 2012, Mr. Naval Saraf was joined by his sons, Mr. Harsh Saraf and Mr. Vivek Saraf, who identified gaps in the Indian sock
industry and a growing demand for high-quality premium socks. This realization gave birth to Supersox. Mr. Harsh is
responsible for spearheading sales, marketing, and business development efforts, while Mr. Vivek takes charge of factory
operations and backend management.Together, they contribute to the company's continued success and growth.

ABOUT THEIR PRODUCTS
SKI takes pride in its in-house brands, Supersox and
Supergear. These labels represent the pinnacle of sock
craftsmanship, offering consumers an unparalleled blend of
comfort, style, and durability. Supersox, known for its
premium materials and exquisite craftsmanship, caters to
those seeking luxury in their sock collection. On the other
hand, Supergear is the go-to choice for athletes and active
individuals, delivering performance-enhancing features
without compromising on comfort.
SUPER KNIT INDUSTRIES USP
What sets SKI apart from the competition is not only their
impressive product portfolio but also their unwavering
dedication to sustainability. Embracing eco-friendly
practices throughout their production process, they use
responsibly sourced materials and implement energy-
efficient manufacturing techniques, all aimed at minimizing
their environmental footprint.
They set themselves apart through a steadfast commitment
to quality, innovative design concepts, and a diverse array of
products. Their exceptional customer service, with an
outstanding 80% customer retention rate, further
distinguishes them. Moreover, they have introduced a
proprietary anti-microbial technology known as Silver Frost,
which imparts long-lasting freshness to their socks,
establishing aunique position for themwithin the market.
CUSTOMER EXPERIENCE AND THEIR
CLIENTS
The process of charting the digital customer experience
journey plays a pivotal role in gaining insights into customer
behavior and elevating their online engagements with the
brand. This method is instrumental in boosting customer
satisfaction and ultimately driving sales, making it an
essential strategy for businesses striving to succeed in the
digital realm.
The company serves a diverse customer base, consisting of
both domestic and international clients, which includes
notable supermarket chains, hypermarket chains, shoe
brands, and fashion and apparel brands. Furthermore, the
company extends its market presence by exporting products
to Europe,the USA,and the Middle East.
CHALLENGES FACED BY SKI DURING
COVID
During the pandemic, the company encountered hurdles
associated with disruptions in the supply chain, ensuring
workforce safety, and responding to shifting consumer
behaviors. To successfully address these obstacles, they
implemented safety protocols, modified their production
procedures, and flexibly adapted to the changing market
dynamics.
CHALLENGES AND NEW TRENDS
At the outset of SKI, the company confronted the customary
hurdles often encountered by new businesses. These
included the need to establish a customer base, navigate
competition, manage financial matters, and uphold
consistent product quality. Overcoming these challenges
necessitated a resolute commitment to excellence and
determination.
In the industry, there are emerging trends to consider, such
as the promotion of sustainable and environmentally
friendly - sock manufacturing, the provision of personalized
and tailored sock choices, and the incorporation of smart
technologies into socks to enhance health and comfort.
FUTURE GOALS OF SUPER KNIT
INDUSTRIES
SKI's objective is to attain a worldwide presence by ensuring
that every foot across the globe is adorned with their socks,
an aspiration pursued one sock at a time. Their strategy
involves a strong emphasis on customer satisfaction,
optimizing operational efficiency, and upholding quality
standards while offering competitivepricing.
In 2023, the company is eager to broaden its global
footprint, introduce fresh product offerings, and enhance
manufacturing processes and qualitybenchmarks.
SKI's latest strategies encompass diversifying their product
offerings, venturing into new markets, embracing
sustainable practices, and strengthening their online
presence.
SOME ROLES PERFORMED BY THE
CHAIRMAN
As a leader, critical decisions for the company like product
development, strategies for market expansion, investments
in technology, and the nurturing of a robust corporate
culture centered around quality.
The organization actively promotes employee growth by
investing in training and skill development, cultivating a
culture that values innovation and quality, and offering
internal pathways for career advancement.
HOW SUPER KNIT INDUSTRIES DEFINE SUCCESS?
For SKI, success is marked by the realization of their vision
to provide socks for every foot worldwide while upholding a
distinguished reputation for excellence and continual
innovation. It revolves around the company becoming the
best version of itself and unlocking its true potential.
A NOTE BY THE MR. NAVAL SARAF TO THE
READER'S
“ I wish to underscore the utmost importance of upholding
an unswerving dedication to quality, ensuring unparalleled
customer satisfaction, and perpetually fostering a spirit of
innovation. These principles are the bedrock of our
competitive prowess and the essence of our triumphant
journey in the industry.”
21

GUESTWRITING
Why Should Anyone Be Led by You?
By: Robert Goffee and Gareth Jones
e all know that leaders need
vision and energy. But to be
inspirational, leaders need four other
qualities. Probably notwhat you’d expect,
these qualities can behonedby almost
anyone willing to dig deeply into their
true selves.
W As a result, here are six tips on Why Should Anyone Be Led By
You?.
1. Reveal Your Weaknesses:
When leaders reveal their weaknesses, they show us who they are—
warts and all. This may mean admitting that they’re irritable on
Monday mornings, that they are somewhat disorganized, or even
rather shy. Such admissions work because people need to see leaders
own up to some flaw before they participate willingly in an endeavor.
Exposing a weakness establishes trust and thus helps get folks on
board. Indeed, if executives try to communicate that they’re perfect at
everything, there will be no need for anyone to help them with
anything. They won’t need followers. They’ll signal that they can do it
all themselves.

5. Leadership in Action:
All four of the qualities described here are
necessary for inspirational leadership, but they
cannot be used mechanically. They must
become or must already be part of an
executive’s personality. That’s why the
“recipe” business books—those that prescribe
to the Lee Iaccoca or Bill Gates way—often
fail. No one can just ape another leader. So the
challenge facing prospective leaders is for them
to be themselves, but with more skill. That can
be done by making yourself increasingly aware
of the four leadership qualities we describe and
by manipulating these qualities to come up with
a personal style that works for you.
About The Author
Robert Goffee is a professor of
organizational behavior atLondon
Business School. Goffee is founding
partner of Creative Management
Associates, an organizational
consulting firm in London.
Gareth Jones was a visiting professor
at the IE Business School, in Madrid.
2. Become a Sensor:
Inspirational leaders rely heavily on their
instincts to know when to reveal a weakness or
a difference. We call them good situation
sensors, and by that we mean that they can
collect and interpret soft data. They can sniff
out the signals in the environment and sense
what’s going on without having anything
spelled out for them.
3. Practice Tough Empathy:
Unfortunately, there’s altogether too much hype
nowadays about the idea that leaders must show
concern for their teams. There’s nothing worse
than seeing a manager return from the latest
interpersonal skills training program with
“concern” for others. Real leaders don’t need a
training program to convince their employees
that they care. Real leaders empathize fiercely
with the people they lead. They also care
intensely about the work their employees do.
4. Dare to Be Different:
Another quality of inspirational leaders is that
they capitalize on what’s unique about
themselves. In fact, using these differences to
great advantage is the most important quality of
the four we’ve mentioned. The most effective
leaders deliberately use differences to keep a
social distance. Even as they are drawing their
followers close to them, inspirational leaders
signal their separateness.
6. Unraveling the Mystery:
As long as business is around, we will continue to pick
apart the underlying ingredients of true leadership. And
there will always be as many theories as there are
questions. But of all the facets of leadership that one
might investigate, there are few so difficult as
understanding what it takes to develop leaders. The four
leadership qualities are a necessary first step. Taken
together, they tell executives to be authentic. As we
counsel the executives we coach: “Be yourselves—more
—with skill.” There can be no advice more difficult to
follow than that.
Remember, there is no universal formula, and what’s
needed will vary from context to context. What’s more,
the results are often subtle, as the following story about
Sir Richard Sykes, the highly successful chairman and
CEO of Glaxo Wellcome, one of the world’s leading
pharmaceutical companies, illustrates.

BD SOFTWARE
DISTRIBUTION - THE
CYBER AVENGERS
REGARDING BD SOFTWARE
BD Software Distribution Pvt. Ltd. (BD Soft)is a value-added
IT software security distributor (VAD) that delivers industry-
leading consumer and enterprise-level cybersecurity
solutions in the Indian market. It's very important to have
reliable and friendly partners like BD Soft to help protect
individuals and organizations from malware and cyber
threats.
BD Soft's background, technical strength, and partner
network across the country enable them to lead best
practices in challenging and complex IT security
environments. It's very important to work with partners who
have the experience and expertise to help organizations
stay protected in today's digital landscape.
MR. ZAKIR HUSSAIN RANGWALA
CEO - BD SOFTWARE DISTRIBUTION PVT. LTD.
BACKBONE OF THE COMPANY
BD Software Pvt. Ltd. CEO, Mr. Zakir Hussain Rangwala has
been in the business of security solutions since 1993. Most
of the team members at BD Software are veterans in the
security industry. BD Software is focused on providing
cybersecurity solutions across the country and to support
the goal, BD Software have more than 80 team members
spread across India to look into Sales, Marketing, Support,
Back Office and Administration. BD Software also plans to
expand in neighbouring countries soon.

ABOUT END USERS
Any organization that is concentrating on cyber security and
digital systems can benefit from cybersecurity solutions like
those offered by BD Software Pvt. Ltd. This includes
financial institutions, healthcare providers, tech companies,
governments, small businesses, and individuals.
As technology is evolving day by day, it's crucial for
organizations and individuals to protect their
sensitive/personal data and systems from cyber threats, data
breaches, and malicious activities. Cybersecurity solutions
can help detect and prevent these threats, ensuring that
operations remain secure and dataremains protected.
Cybersecurity solutions can also help and benefit
organizations that comply with regulatory requirements and
industry standards, which is particularly important for
industries like healthcare and finance that handle sensitive
data/confidential data.
WHAT MAKES BD SOFTWARE STAND
QUIRKY AMONG OTHERS?
BD Software Pvt. Ltd. trying its best to provide top-notch
cybersecurity solutions to protect data/privacy in the fast-
growing Information Technology (IT) space in India. The
company dreams of creating a secure and perfect
environment for individuals and organizations in the IT field
and provides guidance and mentorship to help themchoose
the right path and achieve foolproof safety.
The organization's focus on customer service and credibility
is also commendable, as it helps them to build trust with
clients and ensures that they receive the support they need
to achieve their goals.
GOALPOST OF BD SOFTWARE
BD Software Distribution Pvt. Ltd. has a clear vision and
mission for achieving a detailed market presence by offering
a mixed range of high-quality software solutions. The
company's mainstay objectives include expanding its client
base through innovation, maintaining exceptional customer
satisfaction through timely support, forming strategic
partnerships to enhance its offerings, and prioritizing
cybersecurity measures for user dataprotection.
By focusing on global expansion, competitive advantage,
and reliable and sustainable revenue growth, BD Software
Distribution Pvt. Ltd. aims to establish itself as a trusted
leader in the software distribution domain, catering to a
wide range of industries and user needs while staying at the
forefront of technological advancements.
CHALLENGES FACED BY THE COMPANY
DURING THE PANDEMIC
Today, the term is almost exclusively used to describe
information security matters, because it’s hard to visualize
how digital indicators moving across a line can represent an
attack. With every year, they are getting more reliant on the
internet and the devices connected to it. However, their
dependence on the internet has also invited the rise of
cybercrime. Cybercriminals or hackers all around the world
are now actively looking for ways to make money by
exploiting the exchange of information and online
transactions occurring on the internet. Phishing attacks are
going to become even more sophisticated since a lot of
strategies have already been initiated. With digitalization
grasping its hold in today’s time, cyber-attacks and crimes
are inevitable. Distributing software to decimate these
possible attacks and taking a leap ahead to safeguard
personal information was BD Soft main motivation in its
potential of carrying out the aforesaid and becoming the
one stop solution for all these cyber-related problems. For
this, BD Soft deliver solutions to the best of its capabilities.
Moreover, our range of cybersecurity solutions are
guaranteed to adhere to the Government, gigantic business
firms, educational institutions, and medium business
enterprises too.
IMMERSIVE TECHNOLOGIES AND
TRENDS IN INDUSTRIES
The potential benefits of immersive technologies like virtual
reality (VR), augmented reality (AR), and mixed reality (MR)
for enterprises. These technologies have the ability to
enhance training, collaboration, and customer engagement
in avarietyof ways.
Let’s consider an example of immersive training: simulations
can provide employees with realistic and interactive
experiences that help them learn new skills and knowledge
more effectively. Remote assistance technologies can allow
experts to provide support and guidance to others who are
located in different parts of the world, making it easier to
share knowledge and expertise.
Immersive product experiences can also be used to give
customers a more engaging and interactive way to learn
about and experience products, leading to improved
customer satisfaction and sales.
Som
eofthetrendsareasfollow
s:
1.AI is becoming more sophisticated, impacting areas like
automation,dataanalysis,and personalization.
2.The rollout of 5G networks is accelerating, enabling faster data
speedsand low latency for enhanced connectivity.
3.Remote collaboration tools, virtual communication platforms,
and hybrid workmodels are shaping the future of work.
4.Health-related technologies like telemedicine, wearables, and
health monitoring apps are evolving rapidly.
5.With increased digital reliance, cybersecurity measures are
gaining prominence.
25

STUMBLING BLOCKS FACED BY BD
SOFTWARE
The challenges faced by the company as a distributor in
India. Which covers different territories with different types
of customers and resellers can be a significant challenge, as
it requires a tailored approach to sales and marketing.
Additionally, recruiting sales and technical teams in certain
parts of the country can also be a challenge, as it may
require significant resources and efforts to build a strong
network of partners.
Apart from these challenges, the company has been
successful in establishing a commendable network of
resellers in the country. This suggests that they found ways
to overcome these hurdles and adapt to the unique needs of
different territories.
INDISPENSABLE DECISIONS
It is very crucial to identify that every decision has its own
potential and impact on the organization, and it is important
to carefully check all the consequences before making/
drawing any decisions.
In some cases, it may be necessary to say NO to certain
opportunities or requests in order to stay focused on the
organization's goals and priorities. This can be a difficult
decision, but it is important to be able to make tough
choices in order to ensure the long-term success of the
organization.
Despite making tough decisions, it is also important for
leaders to be able to communicate their decisions
effectively and to provide support and guidance to their
team members. This can help to ensure that everyone is
aligned and working towards the same goals.
BD SOFTWARE’S ENCOURAGING POLICY
Top-tier management needs to create an environment
where team members feel like they have a voice and that
their perspective is being heard. In simple words, they
should feel like family. This can help to foster a sense of
ownership and engagement, which is important for
motivating employees.
This can be done by holding regular one-on-one meetings
or team huddles where team members can provide input
and feedback. This can help to ensure that everyone's
opinions are heard and that the team is working together
towards a common goal with unity.
NEW STRATEGIES AND FUTURE GOALS
Organizations need to have strong cybersecurity strategies
in place to protect against evolving threats. Some key
elements of a strong cybersecurity strategy may include:
Proactive threat hunting
Behavior analysis
Zero-trust frameworks
Endpoint security
Regular penetration testing
Collaboration with industry experts
The true fact is that “no single magic solution can
completely eliminate the risk of a cyber-attack. Instead,
organizations typically have a range of technologies and
policies in place to help mitigate these threats”.
Cybersecurity is an important as well as trending aspect of
every organization, and it is typically divided into different
areas of focus depending on the specific needs of the
organization.
At the entry and mid-levels of cybersecurity, they have a
variety of roles and responsibilities that are focused on
protecting against cyber threats. These include certain roles
such as security analysts, network administrators, and IT
security specialists. These professionals are responsible for
implementing and maintaining the technologies and
policies that are in place to help protect against cyber
threats.
In addition, BD software will provide end-to-end security to
their clients.
ADVICE TO THE READERS
During the interview, the spokesperson stated “ Securing the
digital presence with strong and distinct passwords and
using two-factor authentication.
Regularly update software for protection against
vulnerabilities.
Beware of suspicious emails and links.
Back up critical data and adjust privacy settings.
Stay informed about evolving threats to stay safe online.
BD Software Distribution Pvt. Ltd. Offers a range of
cybersecurity solutions that encapsulate threat
intelligence for people, homes, businesses, and their
devices, networks, and cloud services.
The detection capabilities enable quick visibility into
vulnerable systems on-premises or in cloud
environments and offer one-click actions to mitigate
risks including quarantining files, blocking IP addresses,
and killing processes.
The security range of products is designed to increase
resilience against cyberattacks by making detection
more accurate with increased visibility into what’s
happening at the endpoint”.
In addition to providing opportunities for input and
feedback, it is also important for leaders to recognize and
appreciate their team's efforts. This can help to boost
morale and motivation and encourage team members to
continue to work hard.

LEADING THE WAY IN
REAL ESTATE: AN
EXCLUSIVE INTERVIEW
WITH DR. D.K
AGGARWAL, CHAIRMAN
OF SMC REAL ESTATE
ADVISORS
In an exclusive interview of Entrepreneur First Magazine with Mr. D.K
Aggarwal, Chairman of SMC Real Estate Advisors, discusses the firm's
journey, challenges during the pandemic, and their adoption of
immersive technologies. Explore the strategies and values driving
SMC's success in the dynamic real estate advisory sector. Don't miss
thiscom
pellingread!
Q1. Can you please tell us in brief about your company?
SMC Real Estate Advisors is a trusted and prominent real estate advisory firm based in New Delhi, India. Our primary focus is to
offer expert guidance, personalized solutions, and a seamless experience to clients in their property buying, and investing
endeavors. We leverage our extensive network, industry expertise, and innovative solutions to deliver exceptional service and
help clients achieve their real estate goals effectively. Over the years, we've grown and strengthened our position in the
market, serving clients across India and expanding internationally, including in Dubai. Our commitment to excellence,
transparency, and client satisfaction has been key to our success.

Q2. Tell us about the key person? What
is his/her role and responsibility in the
company?
Dr. D. K. Aggarwal, the Chairman, along with Anshika
Aggarwal, Director, are responsible for overseeing and
driving the business.
Dr. D. K. Aggarwal plays a pivotal role in the organization
and has led SMC to grow into a multi-dimensional company.
He is a fellow member of the Institute of Chartered
Accountants of India (ICAI). He is the National President of
PHD Chamber of Commerce & Industry (PHDCCI), a 115-
year-old apex chamber of India. He is also the former
President of the Commodity Participants Association of
India.
Dr. Aggarwal has helped the Company grow into its present
diverse structure, leading a host of businesses. Innovation in
offerings, branding, research, and arbitrage are his forte. Dr.
Aggarwal has rich experience of 28 years in Equity,
Derivatives, Commodity, Debt, Forex, Real Estate, Fund
Management, and Risk Management. His leadership
qualities have helped him manage, control, and supervise a
large number of businesses in these market segments.
As the Chairman & Managing Director of SMC Capitals
Limited, a Category I Merchant Banker, and the Chairman &
Managing Director of SMC Investments and Advisors Ltd., He
holds diverse responsibilities. Under his leadership, the
company has achieved substantial growth and recognition.
Dr. Aggarwal has played a crucial role in making SMC Group
one of India's top financial services firms, listed on both NSE
and BSE, boasting a vast network spanning 600+ cities and
towns, 3500+ employees, and over 12,000 registered
associates and service providers. The group has received
numerous accolades for its excellence.
Dr. Aggarwal has been recognized with prestigious awards,
including the SME Leader Award 2018 by ICAI and the "Dare
to Dream Awards - Financial Services" 2018 by Zee Business.
He actively participates in various professional bodies and
institutions, contributing his expertise to areas like banking,
commodities exchange, and advisory boards for educational
institutions.
Ms. Anshika Aggarwal, serving as a Director, is also among
the key persons within the organization. She plays a vital
role in the company's leadership. Her involvement signifies
a commitment to the company's growth and success. She
contributes to strategic planning, and management
oversight.
Q3. Who all are your clients?
SMC Real Estate Advisors Private Limited serves a wide
range of clients, including High Net Worth Individuals
(HNIs), Corporate Clients, Individual Home Buyer, Investors
etc. And whoever seek personalized real estate solutions
and investment opportunities tailored to their specific needs
and financial goals.
Q4. How are you different from people
working in a similar domain?
What makes SMC Real Estate Advisors unique is our
relentless commitment to excellence, client satisfaction,
and innovation. We leverage our extensive network, industry
expertise, and data-driven recommendations to provide
personalized solutions that help clients navigate market
complexities effectively.
Our dedication to transparency, coupled with our diverse
inventory of residential and commercial properties, ensures
that we cater to individual preferences and business
requirements. Through continuous innovation, personalized
service, and strong industry relationships, we maintain our
position as a top real estate advisory firm in India, setting us
apart from others in our field.
Q5. How and why it is important to map
your digital customer experience
journey?
Mapping the digital customer experience journey is vital in
the modern business landscape for several reasons. Firstly, it
allows us to gain a deep understanding of our customers'
interactions with our brand across digital channels. This
insight helps us identify pain points and areas for
improvement, ensuring that we provide a seamless and
satisfying experience.
Secondly, by mapping the customer journey, we can tailor
our digital strategies and services to meet the evolving
needs and preferences of our customers. This
personalization not only enhances customer satisfaction but
also strengthens brand loyalty.
Moreover, a well-mapped digital customer experience
journey enables us to optimize our marketing efforts,
ensuring that we reach the right audience with the right
message at the right time. This, in turn, maximizes our
return on investment and drives business growth.
In essence, mapping the digital customer experience
journey is essential for staying competitive, understanding
customer behavior, and delivering exceptional service in the
digital age. It's a strategic tool that guides us in providing a
more meaningful and engaging experience for our clients.
29

Q6. What is the goal of your company,
and how are you planning to achieve it?
The primary goal of SMC Real Estate Advisors is to maintain
its position as a trusted leader in the real estate advisory
industry by continually expanding its market presence,
embracing technological innovation, diversifying its services
to adapt to changing market trends, prioritizing a client-
centric approach, nurturing strong industry partnerships, and
actively contributing to corporate social responsibility
initiatives.
Additionally, we aspire to be the preferred choice and
trusted real estate advisor for anyone looking to buy a
home. To achieve this, our strategic plan includes forging
partnerships with the top 100 real estate developers across
the country. We aim to become a premium channel partner
for these developers, ensuring that our clients have access
to the best opportunities and expert guidance in their real
estate ventures. Through these strategic efforts, SMC aims
to provide expert guidance and exceptional experiences to
clients while staying at the forefront of the real estate
advisory sector, ultimately becoming the go-to destination
for those seeking a trusted partner in their real estate
journey.
Q7. What were the challenges faced by
the company during the pandemic? And
how did you overcome them?
The pandemic presented several significant challenges to
our business. One of the most prominent was the sudden
disruption in the real estate market as lockdowns and
economic uncertainty impacted property transactions. We
also faced operational challenges as remote work became
the norm.
Additionally, we adopted cost-effective measures to
optimize our operations while maintaining our commitment
to employee well-being. Our resilient team and client-
centric approach played a pivotal role in successfully
mitigating the pandemic's impact on our business.
In essence, our ability to adapt, innovate, and prioritize the
safety and satisfaction of our clients and employees allowed
us to overcome the challenges posed by the pandemic and
continue serving our clients effectively.
Q8. How are new immersive
technologies making a positive impact
on enterprises? And what new
technologies are you using in your
organization?
Immersive technologies like augmented reality (AR) and
virtual reality (VR) are indeed transforming the way
enterprises operate. They enhance training programs,
improve customer engagement, and facilitate better
decision-making. In our organization, we have embraced
these technologies to provide clients with virtual property
tours, enabling them to explore properties from the comfort
of their homes. This not only enhances the property viewing
experience but also ensures safety, especially during
situations like the pandemic.
In our organization, we are actively leveraging new
technologies to enhance our operations and provide
innovative solutions to our clients. One significant way we
incorporate technology is through the use of artificial
intelligence (AI) to generate leads for our business. AI-
powered lead generation enables us to identify potential
clients and opportunities more effectively, ensuring that we
can connect with those who are most likely to benefit from
our services.
Furthermore, we have integrated cloud-based accounting
systems to streamline our operations and offer clients more
efficient financial services. These technologies have allowed
us to adapt to the changing business landscape and provide
innovative solutions to our clients, ultimately enhancing
their overall experience.
To overcome these challenges, we swiftly adapted by
enhancing our digital capabilities, offering virtual property
tours and online consultations to meet the evolving needs
of clients who sought to view properties safely from their
homes. We also provided financial advisory services to help
clients navigate economic uncertainty.

Q9. What are you looking forward to
accomplishing most in 2023?
In 2023, we are excited about several key accomplishments
on the horizon. Firstly, we aim to further expand our market
presence, both domestically and internationally, to serve a
broader client base. Additionally, we're dedicated to
enhancing our technological capabilities, ensuring that our
clients have access to cutting-edge tools for property
exploration and financial services.
We are committed to delivering exceptional experiences to
our clients by continuously diversifying our services and
staying at the forefront of market trends. Lastly, we look
forward to launching a range of corporate social
responsibility initiatives, contributing to the betterment of
the community. We propose leveraging the group's strength
in terms of activating the existing, robust franchise brand
network of more than 2500+offices.
Overall, 2023 promises to be a year of growth, innovation,
and social responsibility for SMC Real Estate Advisors, and
we eagerlyanticipate achieving these milestones.
Q10. What are the new trends you see in
the industry today?
The real estate advisory industry is undergoing notable
transformations. Some key trends we observe include a
growing demand for sustainable and eco-friendly properties,
driven by increased environmental awareness among
buyers. Technology integration is crucial, with virtual
property tours and augmented reality tools enhancing the
propertyviewing experience.
Moreover, the concept of co-working spaces and shared
offices has revolutionized the commercial real estate sector.
The pandemic has accelerated remote work, leading to a
surge in demand for suburban properties with larger living
spaces and dedicated home offices. These trends are
reshaping the industry and prompting us to adapt our
services and strategies to meet the evolving needs of our
clients effectively.
Q11. What challenges do you have to
overcome to get here today?
My journey has had its share of challenges. One of the most
prominent ones was the dedication and hard work required
to become a Chartered Accountant, a dream I set my sights
on at a young age. The rigorous study and demanding
exams were no easy feat, but I persevered because I
believed in the goal.
Starting my own business also presented challenges, as I
had to learn how to run and manage a business, deal with
customers, and navigate the stresses of entrepreneurship.
However, I've always believed in staying focused, seeking
help when needed, and learning from these experiences.
Each challenge has ultimately made me stronger and more
determined to achieve my goals, both personally and
professionally.
Q12. What does success looks like to
you?
Success, to me, goes beyond financial achievements. It
encompasses making a positive impact in the lives of others,
whether it's helping clients achieve their real estate goals or
contributing to the growth of our team and the community.
Success is also about continuous growth, innovation, and
personal development. It means having a sense of purpose,
striving for excellence, and leaving a lasting legacy for
future generations. Ultimately, success is about finding
fulfillment in what I do and the difference I can make in the
world.
Q13. As a leader of your organization,
what important decision you make for
the company?
As the leader of our organization, my role involves making
crucial decisions that shape our company's trajectory. These
decisions encompass strategic planning, technology
adoption, financial management, market adaptation, team
development, and corporate social responsibility initiatives.
Success hinges on these choices, as they ensure our
competitiveness, innovation, financial health, and
commitment to delivering outstanding service to our clients
while contributing positively to the community and our
team'sgrowth.
Q14. How do you encourage people
working in your organization?
In our organization, we prioritize fostering a culture of
encouragement and motivation among our team members.
We achieve this by recognizing and celebrating their
accomplishments, whether they are individual achievements
or collective milestones. Additionally, we provide ample
opportunities for professional growth through training and
mentorship programs, enabling employees to continually
expand their skills and advance within the company. Open
and transparent communication channels are integral to our
approach, allowing team members to voice their ideas,
concerns, and feedback, ensuring their voices are heard and
valued.

We also promote innovation, actively seeking and
implementing fresh ideas and solutions contributed by our
employees. Our reward and recognition programs, including
bonuses, aim to show appreciation for outstanding
performance, further motivating our team. Lastly, we
emphasize the importance of maintaining a healthy work-
life balance, ensuring that our employees have the time and
energy to excel both professionally and personally. Through
these efforts, we aim to empower our team members to
thrive and contribute their best to our organization's
continued success.
Q15. What is the best advice you can
give to our readers?
The best advice I can impart is to remain focused, persevere
in the face of challenges, and never lose sight of your
dreams. Entrepreneurship and career success often come
with difficulties, but it's crucial to remember why you
started your journey in the first place. Conduct thorough
research,create a well-structured plan, secure the necessary
funding, build a talented team, and implement effective
marketing strategies. However, patience is key; success
usually doesn't happen overnight. It requires time, hard
work, and dedication. Stay resilient, and don't give up on
your dreams.
Q16. Is there anything else you would like to share with us?
I'd like to emphasize the importance of continuous learning and adaptability. In today's rapidly changing world, staying
updated and open to new ideas and technologies is paramount. Surround yourself with a supportive network, never stop
seeking knowledge, and embrace change as an opportunity for growth. Remember that success is a journey, and with
determination and the right mindset,you can achieve your goals.

11:23 AM 4G
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DIGITAL MARKETING
MATURITY SCORE
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Check Your Marketing
Maturity Score
to meet your business's evolving needs
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Leveraging for Indian
Edtech Startups: Unlocking 10X
Business Growth
WhatsApp is the most popular messaging app in India, with over 500 million active users. This makes it
a prime platform for Indian ed-tech startups to reach their target audience and grow their businesses.
Here are somespecific waysthat Indian ed-tech startups can useWhatsApp to 10X their business
potential:
ACQUIRE NEW STUDENTS
Edtech startups can use WhatsApp to acquire new students by creating targeted lead-generation
campaigns. For example, they can send out personalized messages to people who have visited their
website or who have expressed interest in their products or services on social media.
They can also use WhatsApp to run contests and giveaways to attract new students. For example, they
could offer a free trial of their service to anyone who shares their WhatsApp number with them.
IMPROVE ENROLLMENT RATES
Edtech startups can use WhatsApp to improve enrollment rates by sending out relevant retargeting
messages to people who have visited their website but have not yet enrolled in their courses. For
example, they could send out messages with special offers or discounts to encourage people to sign up.
They can also use WhatsApp to provide personalized support to potential students who are still on the
fence about enrolling. For example, they could answer their questions about the course content or
schedule, or they could provide them with testimonials from other students who have taken the course.
CREATE A STICKY ONBOARDING EXPERIENCE
Edtech startups can use WhatsApp to create a sticky onboarding experience for new students by sending
them welcome messages and providing them with helpful tips and resources. For example, they could
send them a message with a link to their course syllabus, or they could send them a message with a list of
frequently asked questions.
They can also use WhatsApp to provide new students with one-on-one support from their instructors. For
example, they could set up a WhatsApp group for new students where instructors can answer questions
and provide support.

IMPROVE ENGAGEMENT WITH CUSTOMER SEGMENTS AND BROADCAST LISTS
Edtech startups can use WhatsApp to improve engagement with customer segments and broadcast lists by
sending out targeted messages with relevant content. For example, they could send out messages with
study tips to students who are struggling in a particular subject, or they could send out messages with job
opportunities to students who are graduating soon.
They can also use WhatsApp to run live Q&A sessions with instructors or to host virtual study groups. This
can help to keep students engaged and motivated.
PROVIDE TIMELY SUPPORT
Edtech startups can use WhatsApp to provide timely support to their students by responding to their
questions and concerns quickly and efficiently. For example, they could set up a WhatsApp helpdesk
where students can send in their questions and receive responses from support staff.
They can also use WhatsApp to provide students with one-on-one support from their instructors. For
example, they could set up a WhatsApp group for students who need extra help with a particular topic.
By using WhatsApp effectively, Indian ed-tech startups can 10X their business potential by acquiring new
students, improving enrollment rates, creating a sticky onboarding experience, improving engagement
with customer segments and broadcast lists, and providing timely support.
Here are some additional tips for Indian ed-tech startups on how to use WhatsApp effectively
Personalize your messages. People are more likely to engage with messages that are relevant to them.
Use WhatsApp's targeting features to send messages to specific groups of people, such as students
who are struggling in a particular subject or students who are graduating soon.
Use high-quality visuals. People are more likely to read and share messages that include images and
videos. Use WhatsApp's media-sharingfeatures to include visuals in your messages.
Make it easy for people to respond. People should be able to respond to your messages quickly and
easily. Use WhatsApp's quick reply features to make it easy for people to respond with pre-defined
responses.
Track your results. Use WhatsApp's analytics features to track your results and see what's working well
and what's not. This will help you to improve your campaigns over time.
By following these tips, Indian ed-tech startups can use WhatsApp to achieve their business goals and
reach their full potential.

VIJAYA DIAGNOSTIC CENTRE - A DELIGHTED
JOURNEY TOWARDS GOOD HEALTH
MS. SUPRITA REDDY
C EO & M anagi
ng D i
rect
or
REGARDING ORGANISATION
Vijaya Diagnostic Centre is one of the well-established
players in the diagnostic industry in South India. They have
a clear focus on providing inclusive diagnostic services, the
organization executes over 140 centers in 20 cities across
the country. They are known for their vital service skills for
delivery. Vijaya Diagnostic Centre is one of the impactful
technologies and is staffed by a team of over 2500 skilled
professionals, which includes some of the best radiologists,
pathologists,and healthcare experts in the country.
The company was established in the year 1981 by Dr. S.
Surendranath Reddy, who is considered the backbone of
diagnostic services in a single location. The first center was
established in Himayat Nagar and it offers a wide range of
tests in pathology and radiology. In the long run, Vijaya
Diagnostic Centre has amplified its services and has become
one of the largest players in the industry.
BACKBONE OF THE COMPANY
Taking over the baton from Dr. S Surendranath Reddy, Ms.
Suprita Reddy who now holds office as the CEO & Managing
Director of the company is the face of the organization and
heads operations and general conduct of business. Having
formally joined the company in 2002, she was instrumental
in growing the company’s span of reach from 6 centers in
2002 to a staggering 140+ centers spread across 20 cities
today. The company today has a yearly turnover of FY23
Annual Revenue of 459.2 Crs with a Net Profit of 84.6 Crs
and FY24 Q1 Revenue is 121 Cr with a Net profit of 26 Crs.
The expert workforce comprises a skilled and experienced
team of over 2500+ professionals consisting of the country’s
top radiologists,pathologists, and healthcare professionals.
A study related to the organization should contain an
analysis of its financial performance, market position, and
competition, customer satisfaction and loyalty, operational
efficiency and effectiveness, employee satisfaction and
turnover, legal and regulatory compliance, and social and
environmental impact.

ABOUT PATRON
Vijaya is one of the leading B2C integrated diagnostic chains
across India with a high brand recall. They are trusted due
to their commitment to customer delight and have an
enormous presence in the public and private sectors. They
are licensed with over 1000 public and private companies,
corporates, banks, and institutions. Some of their notable
public sector clients include CGHS, ECHS, SBI, RBI, NABARD,
SIDBI, HPCL, IOC, and Electronic Corporation of India. They
also have a strong presence in the corporate/private sector,
with clients such as ADP Private Limited, Aurobindo Pharma,
Biocon, Broadridge, Coromandel International, Deloitte,
Dr.Reddys, East Man Chemical, GMR Group, Hyundai Motors,
Infosys, L&T Metro, MSN Labs, My Home Industries, Pfizer
Healthcare, Powergrid, Punjab National Bank, TCS, The
Sirpur PaperMills, V-Guardindustries & Vodafone Idea.
Vijaya Diagnostics is known for its proficiency in assembling
specialized diagnostic investigations and examinations, and
they have a huge network of healthcare partners. They pass
on the benefit of their volume-based pricing to their
partners, offering affordable pricing for these specialized
tests.
WHAT MAKES VIJAYA DIAGNOSTIC
CENTRE’S SKILLS AND EXPERIENCE
STAND OUT?
Vijaya has been at the forefront of introducing advanced
technologies and sophisticated equipment in the diagnostic
space since its inception. The company's unique business
idea of providing integrated diagnostic services all under
one roof was a novel and unaddressed concept in the 1980s,
and it continues to differentiate Vijaya from its competitors
even today.
Vijaya's customer-centric approach has driven the company
to focus on convenience and easier access. The company
majestic a hub and spoke model, which was different from
other players in the diagnostic space, by making every spoke
resourcefulness apart from being a feeding source to hub
centers. This idea ensured that customers could lay hands
on services with ease and convenience.
Vijaya is focused on providing extensive diagnostic services
to its customers, and the company has built a reputation for
being aleader in the diagnosticspace.
DIGITAL CUSTOMER EXPERIENCE
JOURNEY
Vijaya Diagnostics recognizes the impact of technological
advancements on the customer experience. As a result, the
company is committed to mapping customer behaviors to
align its services with their needs, gather insights for
improvement, optimize customer touchpoints, and
ultimately deliver a comprehensive and fulfilling experience
at all times.
In its quest for complete digitization, Vijaya has successfully
launched a user-friendly mobile app for radiology and
pathology investigations. This innovative app provides a
seamless and enhanced patient experience, setting the
companyapart in the diagnostic industry.
Furthermore, Vijaya is proud to announce the successful
rollout of a fully functional e-commerce website, which
enhances the company's online presence and customer
experience.
AMBITION OF VIJAYA DIAGNOSTIC
The main goal of Vijaya Diagnostic is to meet with a balance
between quality, reliability, accuracy, and affordability,
while always prioritizing the needs of the customer to
enhance their overall experience.
To achieve this goal the organization invested in advanced
technology, sophisticated equipment, and the best available
talent and skills in the diagnostic field. This allows the
company to expand their reach and move closer to their
customers while ensuring that it provides the same high-
qualityservices across all locations.
The organization’s resolution to expand into tier 2 and tier 3
cities and untapped markets is a smart move, as it allows
them to provide more people with access to diagnostic
services, even in areas where services are previously
unavailable. Additionally, it's important to maintain the
same level of quality, sustainability, and capability to
perform awide range of testsin all locations.
With its innovative approach and commitment to customer
satisfaction, Vijaya is poised to continue its success in the
future.
37

CHALLENGES FACED DURING COVID
Vijaya Diagnostic has gone through a tough-challenging
period but has emerged stronger and more resilient as a
result. It's great that they had strong processes in place for
business conduct, which helped their organization navigate
the pandemic and maintain its reputation as a provider of
high-quality healthcare services.
It's also impressive that Vijaya Diagnostic Lab was one of
the first to be approved by the government for conducting
screening tests, and that has successfully taken on the
responsibility of publishing error-free results on the state
government's portal. This demonstrates their commitment
to providing accurate and reliable information to the public
during a critical time.
IMMERSIVE TECHNOLOGIES AND ITS
IMPACT
Vijaya is always at the forefront of introducing cutting-edge
technology and advanced equipment to revolutionize the
diagnostic industry. The organization believes that by
staying ahead of the curve in terms of technology
advancements, they can offer their customers the best
possible experience.
The area where Vijaya Diagnostics is heavily investing is in
the field of AI, which has taken the world by storm. By using
algorithms on historical disease trends and health
information, They are able to provide more accurate,
reliable, and specific diagnoses for rare disease types, which
helps organizations deliver faster and more effective
treatment.
In addition to AI, the company is constantly innovating and
adopting the right technology to optimize their processes
and improve the overall customer experience.Recently,they
have implemented a comprehensive LIMS that has enabled
themto streamline operations and enhance efficiencyacross
their vast network of centers. Vijaya Diagnostics has also
introduced a robust and easy-to-use mobile app for
radiology and pathology investigations, as well as a fully
functional e-commerce website, which has been well
received bytheir customers.
The organization is more dedicated to using the latest
technology to provide our customers with the best possible
service.
TRENDS IN INDUSTRY
The rapid advancement of technology has changed the way
customers interact with businesses. Today's customers have
a bunch of options available to them at their fingertips,
making them the real kings of the market. To keep up with
this changing landscape, Vijaya Diagnostics has taken
significant steps towards complete digitization by
introducing a mobile app and e-commerce website to
enhance the customer experience and streamline our
processes.
In addition to this, the organization is constantly working on
optimizing every touchpoint in the customer journey
through digital mapping. This helps them to offer a
wholesome customer experience at all times.
Furthermore, with the growing preference for convenience
and faster reach to service delivery, Vijaya Diagnostics is
expanding rapidly to bring their trustworthy services closer
to their customers. The main aim is to be as close as
possible to the customers, setting them apart from the
competitorsin the diagnostic space.
The pandemic has brought about significant changes in the
diagnostic industry, with many unorganized players entering
the market. However, as the effects of the pandemic
subside, customers are increasingly shifting their focus
towards trusted, organized service providers like Vijaya,
which has over 4 decades of expertise in the sector.
With the dedication and commitment to accuracy and
quality, the company is well-positioned to stay ahead of the
competition and continue to provide their customers with
the best possible service.
DIFFICULTIES ENCOUNTERED BY VIJAYA
DIAGNOSTICS TO ACHIEVE THIS POINT
The path to growth and success is often fraught with
challenges that must be met and overcome. A willingness to
adapt and adopt new approaches is essential for growth and
success.
For the owner, taking over the family business from his
father was a daunting task that required a great deal of
confidence and the acceptance of the team. However, with a
readiness for change and a commitment to effective
leadership, she was able to overcome these challenges and
build a strong, cohesive team that has been with him since
the inception of the business.
Another significant challenge the organization faced was
the need to completely overhaul their business model to the
hub and spoke approach. Despite initial resistance from the
team, Vijaya Diagnostic was able to successfully implement
this change by leveraging positive persuasion and
motivation. This new approach allowed the organization to
streamline their operations and improve efficiency and
ultimately set it apart from the competitors in the diagnostic
space.

WHAT DOES SUCCESS LOOK TO THEM?
At Vijaya Diagnostics, success is mainly focused and is
defined by the trust that the customers have placed in them
for many years. As they continue to grow and approach
business, the primary key is to focus on maintaining,
keeping, and improving the quality of the services and
reputation.
Vijaya Diagnostics are very proud to offer comprehensive
diagnostic services within the same enclosure which sets
them apart from other players in the market. Additionally,
they have consistently demonstrated the highest growth
rate compared to other players in the diagnostic space.
The organization's commitment to quality is evident in the
extensive training and certification programs that provides
for their team members. The organization strives to ensure
that their team is occupied with the latest knowledge and
skills to provide the highest level of service to their
customers.
Vijay Diagnostics also understands the importance of
staying ahead of the curve in terms of technology and
innovation. This is why they are constantly investing in new
equipment and software to improve their services and
provide their customers with the best possible experience.
IMPORTANT DECISIONS TOOK BY THE
COMPANY
As the CEO of a leading diagnostic services provider, the
spokesperson understands the importance of making
strategic decisions that drive success and growth. One of the
key decisions She made was to prioritize continuous
improvement, not only for herself but also for her entire
team. She trusts that if anyone wants to be successful, they
must always be looking for ways to do things better and
more efficiently.
To achieve this, She has implemented several modifications,
consisting of having processing units in every center,
moving to a hub and spoke model, and adopting new
technologyand processes to enhance the client's experience
and streamline operations. These major decisions were not
easy, but they were very important to post their company as
aleader in the healthcare industry.
In response to these modifications, She mainly focused on
prioritizing client's needs and preferences, which helped
them create more effective service offerings and expand the
company's business. By adopting a customer-centric
approach, Vijaya Diagnostics was able to build a strong
reputation and establish itself as a trusted provider of
qualitydiagnostic services.
HOW DOES VIJAYA DIAGNOSTIC
ENCOURAGE EMPLOYEES?
The spokesperson stated that “ the approach has to be taken
for choosing and interacting face to face with the team is
commendable. Mainly focusing on the personality, zeal, and
work ethic of employees is a much more effective way of
building and growing a successful team than solely relying
on educational qualifications or institutional reputation.
The dedication to creating a family-like environment where
all employees are treated equally, approachable, and valued
is also a great way to foster a positive work atmosphere and
guarantee that everyone feels heard, valued, and respected.
Providing certain facilities like -medical benefits, job
security, and health insurance, are some ways to show that
the company cares about their employees' well-being and
financial security. These types of benefits are not only
important for employees' physical and mental health, but
theyalso help to motivateand retain top talent”.
STRATEGIES FOR THE COMPANY’S
GROWTH
The CEO of the company has always emphasized the
importance of continuous improvement and making
progress toward better customer experiences. To achieve
this result, Vijaya Diagnostics has taken several conscious
and informed steps.
Firstly, they have made a customer-centric approach a
priority by keeping a close ear to the ground and tailoring
their service offerings accordingly. The organization has also
adopted a data-driven approach to decision-making, which
helps themto make informed choices about expanding their
business.
To enhance the actual speed and efficiency, the
organization has decided to expand both organically and
inorganically. They have also concentrated on expanding to
tier 2 and tier 3 cities, along with parallel expansion in
developed metros.
Vijaya Diagnostics has conducted market research and
analysis to select the best locations for expansion, based on
market trends and customer needs. Their hub-and-spoke
model has been implemented differently, with each spoke
becoming a service-offering facility as well as a feeding
source for hubs.
By adopting these strategies, the organization aims to
become a leader in their industry and provide consistent,
high-qualitycustomer experiences.

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