This webinar discusses embedded business intelligence (BI) and how it differs from traditional BI applications. Embedded BI involves integrating analytics capabilities directly into operational applications to provide insights during business processes. It allows various types of centralized and decentralized data to be combined. Embedded BI can be integrated into applications either through front-end interfaces or back-end application programming interfaces. It also enables more self-service capabilities for end users to perform ad hoc analysis and data visualization within applications. The webinar explores the different BI needs of small and medium-sized businesses compared to large enterprises, and provides an overview of the mid-market landscape for embedded BI solutions.

1. Enhance Your Applications with
Embedded BI
March 4, 2016
Lyndsay Wise
Managing Director
Business Intelligence & Data Warehousing
Enterprise Management Associates
Dean Yao
Director of Marketing
JReport

2. Panel Moderator
Slide 2 © 2015 Enterprise Management Associates, Inc.
John Myers, Managing Research Director, EMA
John has over 10 years of experience working in areas related
to business analytics in professional services consulting and
product development roles. Additionally, John helps
organizations solve their business analytics problems, whether
they relate to operational platforms – such as customer care or
billing – or applied analytical applications – such as revenue
assurance or fraud management.

3. Featured Speakers
Lyndsay Wise, Research Director, EMA
Lyndsay joined EMA in 2015 as research director for business
intelligence (BI) and data warehousing, focusing on data
integration, data governance, cloud technologies, data visualization,
analytics, and collaboration. She has over 10 years experience in
software research, BI consulting, and strategy development,
specializing in software evaluation and best-fit solution selection.
Dean Yao, Director of Marketing, JReport
Dean brings over 10 years of experience in software marketing and
product management. Previously, Dean was a senior product
manager at cloud computing startup Nimbula (acquired by Oracle),
where he focused on technical best practices, competitive
marketing, and product strategy. Dean was also in technical
marketing at VMware, specializing in virtualization clustering and
resource management products. He started his career in hardware
virtualization research at Intel Research Labs. Dean earned his
Ph.D. and M.S. in Computer Science from the University of
Southern California, and a B.S. in EECS from UC Berkeley.
Slide 3 © 2015 Enterprise Management Associates, Inc.

4. Logistics for Today’s Webinar
Slide 4 © 2015 Enterprise Management Associates, Inc.
An archived version of the event recording will be
available at www.enterprisemanagement.com
• Log questions in the Q&A panel located on the
lower right corner of your screen
• Questions will be addressed during the Q&A
session of the event
Questions
Event recording
Event Presentation
A PDF of the PowerPoint
presentation will be emailed to you tomorrow.

5. Agenda
• What is embedded BI?
• Embedded BI versus traditional BI applications.
• Types of data used within embedded BI applications.
• How to integrate BI within an application.
• Self-service capabilities of embedded BI.
• BI needs of SMBs versus enterprises.
• A look at the mid-market.
Slide 5 © 2015 Enterprise Management Associates, Inc.

6. Topic 1: What is Embedded BI?

7. Understanding Embedded BI
Slide 7 © 2015 Enterprise Management Associates, Inc.

8. Leveraging Analytics Within Applications
Slide 8 © 2015 Enterprise Management Associates, Inc.
Process
Technology
People
Self-Service
Analytics
Access
Embedded BI Solutions
Integration of
Technology and
Data Access

9. Topic 2: Embedded BI versus
Traditional BI Applications

10. What are the Reasons/Drivers for Selecting
Embedded BI versus Traditional BI Applications?
Slide 10 © 2015 Enterprise Management Associates, Inc.

11. Topic 3: Types of Data Used Within
Embedded BI Applications

12. Evaluating Data Management Techniques
• What types of data are being used
within embedded applications?
• How is decentralized data
managed?
• Why is mashing up data from
different sources important?
Slide 12 © 2015 Enterprise Management Associates, Inc.

13. Increasing Diversity of the Market
Slide 13 © 2015 Enterprise Management Associates, Inc.

14. Topic 4: How to Integrate BI
Within an Application

15. Selecting the Right Place to Embed
Slide 15 © 2015 Enterprise Management Associates, Inc.
Functional Integration
Standalone
App Server
Integration
Application
Embedding
DeploymentIntegration
URL API Java API
Web layer Business layer

16. Front-end Embedding
Slide 16 © 2015 Enterprise Management Associates, Inc.
Calling a report by URL:
http://localhost:8888/jinfonet/tryView.jsp?jrs.cmd=jrs.try_vw&
jrs.catalog=SampleReports/SampleReports.cat&
jrs.report=SampleReports/MultimediaObjects.cls&jrs.result_type=8

17. Back-end Embedding
Slide 17 © 2015 Enterprise Management Associates, Inc.
API
Security Customize

18. Topic 5: Self-service Capabilities of
Embedded BI

19. How is self-service applied within embedded BI and how is
it different from other types of analytics?
Slide 19 © 2015 Enterprise Management Associates, Inc.
Self-service BI vs Traditional BI tools

20. Self-Service Data Visualization
Slide 20 © 2015 Enterprise Management Associates, Inc.
Customizable
Drag and drop Highly interactive
Reusable

21. Self-Service Data Analysis
• Mash up centralized & decentralized data
• Agile analysis
• In-memory cubes
• Product consistency
Slide 21 © 2015 Enterprise Management Associates, Inc.

22. Topic 6: BI Needs of SMBs
versus Enterprises

23. What are Specific Needs For SMBs and How
Do They Differ From Enterprise Requirements?
Slide 23 © 2015 Enterprise Management Associates, Inc.

24. Benefits of being an SMB
Slide 24 © 2015 Enterprise Management Associates, Inc.

25. Looking at Today’s Market Landscape

26. A Look at BI for the Mid-Market
Slide 26 © 2015 Enterprise Management Associates, Inc.

27. EMA Radar™ for Business Intelligence Platforms for
Mid-Sized Organizations
Slide 27 © 2015 Enterprise Management Associates, Inc.

28. Learn More About Enterprise Management Associates
Slide 28 © 2015 Enterprise Management Associates, Inc.
Keep up to date on upcoming webinars and get free research!
http://www.enterprisemanagement.com/freeResearch