The document discusses the challenges businesses face due to rapid changes in conditions, highlighting issues like siloed applications, brittle customizations, and the need for improved customer experiences. It emphasizes the importance of collaboration between business and IT to enhance visibility and streamline processes, proposing solutions like a unified user interface and social capabilities. The Oracle BPM Suite is presented as a comprehensive platform for managing business processes effectively, enabling better enterprise-wide adoption and control.

1. Business is Changing, Can
Your Applications Keep Up?
Ajay Khanna
Director, Product Marketing,
Oracle
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2. The Widening Gap
Performance
Business conditions evolve faster than the company’s ability to change
and respond…
Business
Requirements
5
1
IT Platform
2
1
Time
1995
2
2000
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2005
CRM Deployment
Internet Explosion
4
3
2
3
Business
Execution
Gap
4
ERP Deployment
Industry Consolidation
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Mobile, Social
…business performance suffers

3. Challenge 1: Siloed Applications
Where’s the Process?
 Lack of business visibility
 Inefficient operations
 Slow response to threats and
opportunities
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4. Enhance Business Visibility
Customer
4
Marketing
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Sales
Operations
Support

5. Challenge 2: Brittle Customizations
Should I customize?
 Out-of-the box applications don’t
always meet 100% business
needs
 Ad-hoc customizations are built
on top of applications
 Brittle customizations impact
upgrades and maintenance
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6. Eliminate Need of Brittle Customizations
Process
Composer
Mobile
Process
Spaces
Case
Management
Social
BAM
Service Integration
App1
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Business
Rules
Process Analytics
Data Integration
App3
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Extension
“Platform”
Integration
“Platform”
App5
App6

7. Challenge 3: Demanding Customer Experience
What do Customers want?
 Social & Mobile
 Consistency - Common process
across all channels
 Contextual - Real-Time Decisions for
contextual offers
 Adaptive – Changes with the needs
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8. BPM helps Design Consistent Experience
Integrate for Applications and Data Exchange
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9. Add Social Capabilities to Improve Engagement
Customer
Engagement
Collaborative
Work
Text
Social Process
Design
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10. Add Mobile Capabilities
Location Data
Photos
Time, App data
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11. Challenge 4: Improving User Experience
Where is My Task?
 Multiple task lists
 Switch between applications
 Copy paste between
applications
 No single window for monitoring
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12. Improve End User Experience
 Unified UI- No swivel chair
integrations, no alt+tab, no
copy+paste
 Unified dashboards - Real-Time
visibility into performance
 Unified task list– Manage work
from single entry point
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13. The Challenge 5: Business IT Alignment
Why Business-IT Collaboration?
 Business shares requirements with
IT through documents, emails,
presentations
 IT implements with minimal business
involvement
 Business stops owning the process
and depends on IT for changes
 IT becomes the bottleneck
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14. Business IT Collaboration for Process Design
SINGLE MODEL FROM MODELING TO EXECUTION
 Social, collaborative
design
 Single BPMN 2.0 model
 WYSIWYE
 Import/Export process
models
 Comprehensive IDE
for developers
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15. Application Extension - Use Case Patterns
Sales &
Marketing
Customer
Experience
Human Capital
Mgmt.
Customer
Relationship
Mgmt
Financial
Management
Procurement,
Sourcing,
Inventory
Project
Management
Unified Worklist - Approval
Management & Notifications
Process Extensions – Create
Custom Business Processes
Add Social, Mobile
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Application Customization Business Rules, Events
Application Integration – Connect
to external systems and apps
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Governance,
Risk,
Compliance

16. Do More With Applications
 Make process more consistent by removing
whitespaces between applications
 Eliminate the need of brittle customizations
 Enhance business visibility into transactions
across applications
 Extend applications with social and mobile
capabilities
 Improve user experience by streamlining
navigation
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17. Oracle BPM Suite for the Whole Enterprise
ENABLING ENTERPRISE WIDE ADOPTION
Business Driven
 Empower Business to
have more control
 Facilitate Collaboration
with IT
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Complete
Best Practice
 One platform for all
 Built in patterns learnt
flavors of processes
from building applications
 Start simple, evolve into  Pre-built best practice
sophisticated processes
processes and templates

18. Oracle BPM- Full Application Extension Platform
Business Analyst Modeling &
Simulation
Process Composer, BPM Studio
End-to-end Business Visibility
BAM
Dynamic policies & Decision Logic
Business Rules
Build Rich Process Interaction
ADF, ADF Mobile
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Collaborative Business Interfaces
Social, Process Spaces
Manage Approval Flows
Sophisticated Human Workflow
Leverage Existing Applications
Adapters, Service orchestration

19. Get Engaged, Learn More
#OracleBPM
Twitter
twitter.com/OracleBPM
Facebook
facebook.com/OracleBPM
BPM
Self Assessment Tool
LinkedIn
Oracle BPM
bpm.oracle-dashboard.com/en
Oracle BPM blog
blogs.oracle.com/BPM
Oracle BPM Web site
oracle.com/BPM
Oracle AppAdvantage
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www.oracle.com/appadvantage
#AppAdvantage

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