1. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
© 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
The Power of Local and
Constituency Press
Annette Raveneau, National Latino Press Secretary,
Enroll America

2. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
MEET OUR PANELISTS

3. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org3
Meet Our Panelists
PEDRO RODRIGUEZ
Philadelphia Radio Co-Host
and Enroll America Field
Organizer
• Co-Host of Ritmo de la
comunidad on 1340 AM – El
Zol Philly
• Spanish Spokesperson for
Enroll America in PA
• Field Organizer for Enroll
America
• Former Associate Editor of
Community Focus / Enfoque
Comunal – bilingual weekly
print outlet

4. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org4
Your Moderator
ANNETTE RAVENEAU
Nat’l Latino Press
Secretary / Regional
Communications Director
for Enroll America
• Has worked on ACA
communications for 5 years
• Leads the local and national
Latino media strategy for
Enroll America
• Oversees EA’s
communications strategy in
GA-FL-TX-GA
• Former General Assignment
Reporter for Univision Nevada
• Former Reporter / Producer
for Univision Network

5. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
TELL US ABOUT YOU

6. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org6
Share out
How are you reaching out to
the ethnic media in your
area?

7. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org7
AGENDA
What We Hope You Will Walk Away With:
• A better understanding of how you can work with
local minority media to get the word out
• Ways in which you can build a relationship with local
ethnic outlets
• Identify the media outlets that can help you connect
with hard-to-reach communities

8. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
WHY IT MATTERS?

9. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org9
Why it matters?
Source: Perry Undem for Enroll America, April 2014
0
5
10
15
20
25
30
35
40
45
50
What has been your main
news source on this issue?
Enrolled Uninsured

10. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
ETHNIC MEDIA:
A TRUSTED SOURCE

11. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
As a Hispanic media outlet, what
is your duty?
• Informing the audience
• Responsibility to educate and
empower audience
Ethnic Media Perspective

12. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
How do the needs of ethnic media differ from
general market outlets?
• The need to make the story relatable to the culture and language of the
community it serves (i.e. Latinos, African-American, LGBT, Asian/Pacific
Islanders, etc.)
• The need to have an expert that speaks the language
• The human side of the story, somebody affected/benefitted that is from
the community they serve
Ethnic Media Perspective

13. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
HOW TO REACH THE
ETHNIC MEDIA

14. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
What’s the best way to reach you and
how do you like to be approached for
a story?
• Email and call in advance of the event
• When you promise something… deliver! (i.e.
Spanish speaker)
• Establish a relationship with the news outlet
How to Reach the Ethnic Media

15. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
SHARE WITH THE
PANELISTS

16. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
How have you approached
the local ethnic media and
what has worked and/or not
worked?
Share with the Panelists

17. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
KNOWLEDGE FROM
BOTH SIDES

18. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
Tips from an organizer and journalist
• Get to know all the outlets in your area
• Who’s the decision maker in that outlet
• Who’s the assignment editor, the beat reporter
• Be neighborly with your neighborhood newspaper
• When are their deadlines
• Offer ready-to-print articles (error-free)
• Offer exclusives
Learn from experience

19. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
QUESTIONS FOR OUR
PANELISTS

20. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
SHARING BEST
PRACTICES

21. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
What takeaways will you
incorporate to build
stronger relationships with
constituency media?
Share Best Practices

22. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
LAST REMARKS

23. © 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
THANK YOU!
¡GRACIAS!