Grassroots Organizing Works
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The document discusses strategies for partner engagement and grassroots organizing to help enroll more people in health insurance plans. It emphasizes the importance of partnerships and recruiting volunteers to multiply outreach efforts. Partnering with organizations allows one to leverage their networks and influence. Grassroots organizing at the local level, including volunteer campaigns, can effectively promote enrollment and increase sign-ups through repeated community contacts. The key is having clear goals, defining action plans, coordinating internal and external stakeholders, and involving volunteers.
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Grassroots Organizing Works
- 1. Click to edit master title style. EnrollAmerica.org | GetCoveredAmerica.org 10-16-14 © 2014 Enroll America and Get Covered America 1 Building Capacity Partner Engagement and Grassroots Organizing Derrick Harkins, National Director of Faith Based Initiatives and African American Engagement Christopher Mendoza, National Special Projects Director Jennifer Roniger, Director of State Assistance
- 2. Agenda I. Introduction Jennifer Roniger, Director of State Assistance 2 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14 II. Partner Engagement and the Multiplier Effect Derrick Harkins, National Director of African American and Faith Engagement III. Grassroots Organizing Works! Christopher Mendoza, Special Projects Director IV. Key Takeaways Jennifer Roniger, Director of State Assistance V. Q&A Jennifer Roniger, Director of State Assistance
- 3. I. INTRODUCTION 3 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 4. 2014 Enrollment The enrollment community exceeded expectations– 16 million covered in 2014! 4 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 5. 2014 + 2015 Enrollment 16 Million in year 1 8 Million in year 2 5 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 6. Building Capacity is More Important than Ever This means there are fewer uninsured individuals to connect to coverage, which makes the work more challenging (and rewarding!)… 6 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 7. Building Capacity is More And open enrollment is 3 months shorter this year… OE2 runs from November 15, 2014 – February 15, 2015 Important than Ever 7 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 8. Plan and Build 8 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14 • Plan smarter • Utilize resources • Use OE1 lessons learned • Get creative!
- 9. II. PARTNER ENGAGEMENT AND THE MULTIPLIER EFFECT 9 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 10. Partnerships Matter 10 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14 What’s an aspect of your work that would benefit from some extra help? Is there a group in your community that has unique insight that you’d like to leverage?
- 11. Who They Are • Small businesses • Grassroots coalitions • Local associations (neighborhood associations, community groups, etc.) • Libraries • Constituency Groups • Elected Officials • Providers • Schools/School Districts • Health centers • Community based organizations Everyone! 11 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 12. Sphere of Influence ? You ? ? ? ? 12 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14 ?
- 13. The Multiplier Effect 13 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 14. Some Basic Principles • How does their work overlap with your work? • What can they gain from partnership? • Why are you interested in working with them specifically? 14 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 15. Making the Ask Wow, you’re really doing interesting work here. How does being uninsured affect your members? Once we identify uninsured people, we follow-up with them about how they can get coverage and in-depth assistance. It sounds like that support would help the people you serve. Can we sit down to talk about collaborating? ~ versus~ It looks like you all see a lot of people come through these doors. It would be pretty easy to have some literature on the front desk. Is that something you can do? 15 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 16. Communication is Key! How do you communicate and coordinate with each other? 16 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14 What’s your most successful partnership?
- 17. Nurturing a Relationship • Thank them for their action • Debrief with them on how collaboration is going • Stay on top of their goals • Make a second ask or continue to collaborate 17 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 18. AN EXAMPLE: CERTIFIED APPLICATION COUNSELOR (CAC) RECRUITMENT 18 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 19. Building the CAC Community 19 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 20. Who Can Help • Community colleges • Sororities/fraternities • Labor organizations • Health care providers • Faith-based organizations • And more… 20 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 21. Examples from the Faith Based Community 21 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 22. CAC Organization 22 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14 Toolkit
- 23. III. GRASSROOTS ORGANIZING WORKS! 23 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 24. Grassroots Organizing? • Anyone can do it • Its organizing at the ground level and growing from there • No change is too small or too big • There are many ways to engage your community, one of them is volunteer engagement 24 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 25. Organizers 25 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 26. Grassroots Organizing? ORGANIZERS 26 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 27. Finding Volunteers • Broaden the way you think of volunteers • Volunteers can be everyday people • Volunteers can be supportive organizations or community partners Volunteers = Organizations Organization= Volunteers 27 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 28. Volunteer and Shift 28 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14 Growth Source: Enroll America, Field Program, 2013-2014
- 29. Consumer Outreach 29 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14 Source: Enroll America, Field Program, 2013-2014
- 30. Increase in Enrollment Rate after Multiple Contacts 30 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14 Source: Enroll America, Field Program, 2013-2014
- 31. GETTING STARTED 31 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 32. How Do I Start? 32 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14 Confused? • Have clear goals • Think small • Make it personal
- 33. Finding Volunteers 33 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14 Define a action • What is your goal? How do you achieve this? • This action is what will bring together volunteers Look Internally • Look internally for potential volunteers. You might already have an existing pool of prospects • Can your internal members engage more volunteers? Look Externally • What organizations in your community share your goal? • How can you plug them into your defined action?
- 34. IV. KEY TAKEAWAYS 34 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 35. Knowing the Formula is Half the Battle 35 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14 • What is your mission? • Identify action steps • Engage internal staff • Reach out to partners • Involve Volunteers • COORDINATE, COORDINATE, COORDINATE
- 36. #Ready4OE2 Series #Ready4OE2 Webinar and Blog Series During October! Subscribe to Enroll America’s newsletter for updates: http://www.enrollamerica.org/ 36 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14
- 37. 37 © 2014 Enroll America and Get Covered America EnrollAmerica.or g | GetCoveredAmerica.org 10-16-14 V. Q&A