1. SCHFH Communications Plan 2015-16
11/4/15 - Draft 3 Page 1
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DeterminingOur Audiences
Internal
 Staff Members
 AmeriCorps Members
 Board Members
 Volunteers
 PartnerFamilies
 CommunityPartners
 Individual Donors
 Corporate Donors
 Local and State Government
 Remove anyof these or addothers?
External
 Potential Staff Members
 Potential AmeriCorps Members
 Potential BoardMembers
 Potential Volunteers
 Potential PartnerFamilies
o Workingpoor
o Substandardhousingsituations
o Little or nocomputeror social mediaaccess
o May have a language barrier
o May be illiterate
o May needhelpwith understandingorcompleting paperwork
o May be fearful orintimidatedbythe process
 Potential CommunityPartners
 Potential Individual Donors
 Potential Corporate Donors
 Local and State Government
 Remove anyof these or addothers?
SummarizingOur Mission
 Buildhomes,community,andhope
 Supportthe homeless
 Work to endpovertyhousing
 Work to endsubstandardliving conditions
 Remove anyof these or addothers?

2. SCHFH Communications Plan 2015-16
11/4/15 - Draft 3 Page 2
Svr01publicshareCommunityEngagementMediaPlanningCommPlanDrafts
EstablishingOur Broader and More SpecificTeamGoals
 Educate and train ourselvesandothers asnecessary
 Communicate aswell aswe can
 Assist,aide,orhelp all stakeholdersaswe are able
 Buildpartnerships–Lookfor win/winopportunities
 Practice servantleadership
 Empowereachotherto try new ideas,methods,processes,tools,etc.
 Askquestionsif necessaryandrequest/receivefeedback
 Establishspecificroles,responsibilities,goals,anddeadlines
 Holdourselvesaccountableforourownwork
 Promptlyadmitmistakes,apologize asappropriate,andfix the problem
 Regularlyassess,evaluate,andadjustasnecessary
 Exhibitexcellence andprofessionalism
 Witnesstoothersby beingGod’slove inaction
 Remove anyof these or addothers?
Asking and Answeringthe Journalistic Questionsto Determine OurMessages
Who
 Who isHabitat forHumanity?
 Who isAmeriCorps?
 Who iseligibleforaHFH home?
 Who are ourstaff members?
 Who are ourvolunteers?
 Who are ourpartner families?
 Who are ourcommunitypartners?
 Who are ourindividual donors?
 Who are ourcorporate donors?
 Who has proventobe our bestresources?
 Additional WHOquestionstoaskand answerinorderto determine our messages?
What
 What doesHFH do as an organization?
 What does AmeriCorps do?
 What do we do as individuals?
 What do we do as a team?
 What do our volunteersdo?
 What doesour staff do?
 What do our partnerfamiliesdo?

3. SCHFH Communications Plan 2015-16
11/4/15 - Draft 3 Page 3
Svr01publicshareCommunityEngagementMediaPlanningCommPlanDrafts
 What do our communitypartnersdo?
 What do our individual donorsgive?
 What do our corporate donorsgive?
 What resourcesdowe needstakeholders toknow about?
 What are our mostfrequentlyaskedquestions?
 What are the bestanswerstoour most frequentlyaskedquestions?
 What are some of the mythswe needtodebunk?
 Additional WHATmessages?
When
 Knowthe historyof HFH
 Knowthe historyof AmeriCorps
 Knowthe historyof SCHFH
 Knowthe timeframe andstepsin the partnerfamilyprocess
 Knowour keyannual eventsandwhentheytypicallyhappen
 Knowthe editorial calendaror eventtimeline ahead
 Knowour deadlines
 Additional WHEN messages?
Where
 Know where the SCHFHoffice islocated
 Knowwhere the ReStore islocated
 Knowwhere toaccess additional resources
 Knowwhere the currentbuildsitesare located
o Ellendale
o Georgetown
o Laurel
o Seaford
o Others?
 Knowwhere the keyannual eventsare typicallyheld
 Additional WHEREmessages?
Why
 Why dowe workat HFH?
 Why dowe serve with AmeriCorps?
 Why dowe volunteerforeitherorboth?
 Why are we committedtothis?
 Why doour partner familiescome tous?Why do theystayor leave ourprograms?
 Why doour donorsand partnerscome to us? Why dotheystay or leave us?
 Additional WHYmessages?

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11/4/15 - Draft 3 Page 4
Svr01publicshareCommunityEngagementMediaPlanningCommPlanDrafts
How
 Prayer
 Commitment
 Dedication
 Communication
 Partnerships
 Teamwork
 Efficiency
 Additional HOWmessages?
Evaluating Our Channels
Internal
 E-mail
 Bi-weeklynewsletter
 Website
 Social MediaAccounts
o Facebook
o Twitter
o YouTube
o Instagram
o Other?
 Staff Meetings
 Team Builders
 Editorial CalendarorEventsTimeline
 Prayer
 Remove anyof these or addothers?
External
 E-mail blasts
 Bi-weekly Newsletter
 Website
 Social MediaAccounts
o Facebook
o Twitter
o YouTube
o Instagram
o Others?
 Mediaalertsand PressRelease (Newspaperads)
o Cape Gazette

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o Sussex Countian
o The Wave
o The Guide
o MilfordChronicle
o Others?
 Flyers andPosters
o Churches
o FoodPantries
o Social ServicesOffices
o PublicLibraries
o CommunityCenters
o CollegesandUniversities
o Others?
 DirectMailings?
o Annual appeal?
 Specialized Ads
o Cape Gazette
o Beach Life
o LettersfromCAMP Rehoboth
o Others?
 TV
o WMDT – ABCAffiliate
o WBOC – CBSAffiliate
o WRDE – NBC Affiliate
o Good Morning,Delmarva
o DelmarvaLife
o Otherlocal affiliates?
 Radio
o 105.9 Lewes
o WGMD 92.7 NewsTalk of Delmarva
o WAFL 97.7 PopRock
o WYUS 104.1 La Exitosa
o Otherlocal affiliates?
 Churches (We needacurrent listof all churchesin Sussex county)
o Make flyersorbrochuresavailable pre-visit
o Place linksontheirwebsitesandsocial mediatoSCHFHpre-visit
o Provide churchleaderswithlistof ourcurrentresourcesandcontacts
o Have a representative speakatservicesandinvite potential volunteers,donors,
partners,or applicantstoattendthe next informationsession
o Host regularInformationsessionsandhelppeoplesignuptovolunteerorreceive
services(Perhaps startmonthly andmove to quarterly)

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 Foodbanks (Currentlistneeded)
 Baby pantries (Currentlistneeded)
 Homelessshelters (Isthislistcurrent?)
o Connections
o CrisisHouse
o People’sPlace
o Child,Inc.Martha’s Carriage House,andSarah’sHouse
o Martha’s House I and II
o Casa San Francisco
o Home of the Brave
o Others?
 Code Purple (Cold) shelters
o Immanuel ColdShelterRehoboth
o GatewayFellowshipBridgeville
o Others?
 Social services (Currentlistof officesinSussex Countyneeded)
 Communitycenters (Currentlistneeded)
 Colleges/Universities (Currentlistneeded)
 Libraries (Currentlistneeded)
 Informationsessions (MonthlyleadingtoQuarterly)
o Familyservicesrep –10 to 15 minutes
o Repairprogramrep – 10 to 15 minutes
o Volunteerrep – 10 to 15 minutes
o Q &A and signup
 Remove anyof these channels oradd others?
Our Events
Annual
 Fundraisers
o WalterJonesAuctionandGolf Classic
o Annual appeal?
o Other?
 CelebrationsorFUNraisers
o Gala dinner
o Volunteerappreciation
 Missiontrips
o Guatemala
o Other?
 Theme builds
o Women’sBuild

7. SCHFH Communications Plan 2015-16
11/4/15 - Draft 3 Page 7
Svr01publicshareCommunityEngagementMediaPlanningCommPlanDrafts
o Veteran’sBuild
o CollegiateChallenge
o J Term
o Local celebritybuild?Familybuild?Local sportsteambuild?
o Other?
Quarterly
Monthly
Weekly
Other Considerations andConstraints
 Budgetand time constraints
 Availabilityof resources
 Priorities
 Skillsandinterestlevels
 Feedback
 AssessmentandEvaluation
 Adaptability
 Continuity
 Sustainability