1. The Partnership
Sweden - Project Coordinator
Folkuniversitetet Kristianstad
www.folkuniversitetet.se
Austria
BEST Institut für berufsbezogene
Weiterbildung und Personaltraining GmbH
www.best.at
Bulgaria
Business Foundation for Education This project has been funded with support from the European
www.fbo.bg Commission. Enjoy Language (LLP-Ldv/TOI/SE/11/1383 -
2011-1-SE1-LEO05-08376) LDV TOI. This publication re-
Finland
Enjoy Language
flects the views only of the author, and the Commission
cannot be held responsible for any use which may be made
Learnwell Oy of the information contained therein.
www.learnwell.fi
Greece
Institute of Entrepreneurship Development
within Tourism
www.entre.gr/site-en/
United Kingdom
Careers Europe
www.careerseurope.co.uk
How to Attract
Participation and
Increase Motivation
of Young Male
Language Learners
Working in the Tourist Sector
Contact
Ingmarie Rohdin
Föreningsgatan 1
291 33 Kristianstad Sweden
Phone: +46 (0) 44 207640
Ingmarie.Rohdin@folkuniversitetet.se
www.Folkuniversitetet.se
www.enjoy-language.se

2. The Outcomes
In order to achieve this, the specific objectives
are:
The outcomes of the project will be greatly
 To develop foreign language training
enhanced through the formation of
methodology and concepts by employing
strategic working groups from the start of
learning contents that reflect the personal
the project, which will advise and evaluate
preferences and interests of the target
the products as well as through strategic
group, such as tourist attractions, useful
networks, which will be kept informed
phrases etc. in order to attract
about the progress being made.
participation and increase motivation to
take up foreign language learning. These groups will include employers,
 To develop a Handbook and a workers’ representatives and learning
The Aims methodological Toolbox containing providers. The courses will be tested with
sections for the special requirements of teachers and tourism entrepreneurs during
The project aims to make a useful addition entrepreneurs and employees in the the project. The courses will also be freely
to the training of tourism workers by tourism sector. accessible for two years after the end of
adapting, testing, disseminating and  To include aspects of diversity, especially the project and can be transferred to other
mainstreaming language learning materials with regards to the cultural and social learning providers and employers.
by using an approach of informal learning backgrounds of learners in order to The project results will be disseminated to
which is still regarded as innovative or little overcome sectoral divides and other non-partner countries, through the
known in many areas. cultural differences. partners’ extensive networks.
The content of the languages taught will  To include the use of ICT as a useful
relate to the work in tourism. incentive towards continued learning,
A further aim is to form strategic networks, especially in foreign language learning.
including employers, unions and providers The use of ICT facilitates the learning
of learning opportunities, which will advise, process for tourism entrepreneurs due to
test, disseminate and mainstream the their lack of free time.
project results.  To spread the project contents and results
through a variety of demonstration and
The methods and materials adapted will be
dissemination activities.
transferred from the Love Language
project, promoted in Austria.
www.enjoy-language.se