Short presentation about a digital marketing strategy for The Home Depot.

1. Digital Strategy
Emmalilly Hoxsie
NMDL Fall 2012
EHOXSIE@GMAIL.COM

2. Recent Home buyers
age 25-35 Small business owners
The Audience

3. Social Media
•Reinvent regional Facebook
profiles
•Create regional specific
content
•Steertraffic to main Home
Depot Facebook Profile and
The Home Depot website

4. • Discussion forum
• Store map
•Link to Social Media
profiles and THD
Website
The Home Depot Mobile App

5. • Ads for The Home Depot correlating
to certain keywords Ads that link to THD website
• Suggested keywords: home  Appears on “friends” pages
depot, remodeling tips, tools for
…, how to …, fixing
Internet Marketing

6.  Staff salaries (6)
◦ $200,000/ year
 Office resources
◦ Computers, Phones, Internet, Building space within existing stores
 Mobile App development
◦ $50,000
 Facebook/Website development
◦ Free!
 Ads
◦ $1 bid on keywords, $50 daily limit for 30 days
◦ = ~$1,500/month
◦ = ~$18,000/year
◦ Increase popular keywords, decrease less successful keywords frequently
 Year cost for digital strategy = $270,000
Costs

7.  Facebook profile
visitor
 Visits to website
from
Google/Facebook
Ads
 Number of Mobile
App downloads
Measuring Success

8. THANK YOU!
Digital Strategy revamped!