Presented at Keller Williams Family Reunion 2014

1. Hyperlocal websites:
Secrets to building SEO
and attracting more leads
With Lori Ballen

2. Hyperlocal
Information oriented around a
well defined community with it’s
primary focus directed on its
residents

3. What does the Local
Consumer Care About?
• Home Values and Real Estate News
• School Zoning Information, Schedules
• Construction, anything that could Affect
•
•
•
•
quality of living
Local Businesses
Special Events
Homeowners Association Topics
Anything in Local News

4. First Step
Build a Hyperlocal website/blog site that
combines content and capture.

5. A Hyperlocal Website Should
focus on Content and Captivation
 Property Listings
 Market Statistics
 Community Pages
 Neighborhood News
 Social Media Integration
 Items of Value

6. Use CONTENT to CAPTIVATE:
Offer Items of value in exchange
for contact information
 Home Values and Property Listings
 Homeowner Tips, Articles and Reports
 Small Gifts for Around The House (batteries for smoke
detectors, seeds for planting. Cost Item)
 Neighborhood News Subscriptions
 School Schedules
 Personalized Keep Items such as fridge calendars,
notepads, pens etc. (cost item)

7. BLOGGING LOCAL
 Feature a Local Business
 Attend any event or location in the community, take pictures,
video etc. and write about it.
 Use your Market Insider to create beautiful blog style
monthly market reports with links back to your website
 Promote local Listings and Open Houses
 Feature subdivisions and Community Information
 Anything Newsworthy
 Timely Discussions: Back to school, holidays, summer
camps

8. Video Market Stats

9. Use your Inventory

10. Create and Use Hyperlocal
Campaigns
 Email with custom, Hyperlocal content. Think VALUE, not
spring cleaning tips
 Social Media Touches
 Direct Mail: Anything that arrives in the mailbox or on the
doorstep
 Personal Touches: Birthdays, Holidays, Anniversaries
 Annual Events
 Calls and Pop By’s

13. Build an Audience
Run Facebook
campaigns for free lists
of homes in the area.
Free Market Report
And Home Values.
Create a Facebook
community-centric
Business page

14. Be SEEN and be HEARD
 Social Media
 Newspapers, Magazines, Coupon Mailer
 Postcards, Newsletters, and other direct mail
 City Guides (on and offline)
 Radio and TV
 Local Sporting and Special Event Sponsorships
 Open Houses
 Mobile Marketing
 Vehicle Wrapping