Newton Faulkner is a folk rock and pop rock artist signed to Aware Records, a subsidiary of Sony BMG. His last album, "Studio Zoo", was self-recorded in his home studio and released in August 2013, reaching #10 on the UK albums chart. To promote the album, Newton Faulkner utilized social media sites and released the single "Losing Ground" with an accompanying music video on YouTube.

1. Major Label Case
Study

2. O The artist that I am looking is Newton
Faulkner. The genre of music he produces
is Folk Rock and Pop Rock.

3. O He is assigned to the record label Aware
Records which is part of Sony BMG.

4. O The label “Aware Records” is a
Subsidiary. The Conglomerate “Sony
BMG”.

5. O The company is integrated vertically as
they produce and distribute music. It is
also horizontally integrated as Sony BMG
which is part of Song which also
distributes games consoles, phones and
music.

6. O His last released album was called “studio
zoo” and was recorded in his home studio
and released in 26 August 2013.
O The album came 10th position in the UK
Albums chart. And 51 in the Irish Albums
Chart.
O The album also was written and there
were interviews with Newton Faulkner
about his album in the: daily telegraph, the
independent and the guardian.

7. O To promote the album “losing ground” was
released in September. And then a music
video was released for the song and was
released onto YouTube.

8. O Newton Faulkner uses social media sites
such as twitter where he has a large fan
base to promote his music and
information about his albums.

9. O Newton Faulkner's music is available on
online sites such as ITunes, Spotify and
YouTube and more, to both download and
stream.