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Research into Example
1. Research into Example
What We Made (2007) Won’t Go Quietly (2010)
Playing in the Shadows (2011) The Evolution of Man (2012)
2. Elliot Gleave was born at a West London hospital in
Hammersmith, the elder of two children, and attended All Saints
Primary School in Fulham. He later went on to attend ADT
College (now Ashcroft Technology Academy) in Wandsworth.
Gleave has claimed in interviews that the main reason he started
rapping was due to his introduction to hip-hop through albums
by Wu-Tang Clan and Snoop Dogg – the latter's album purchased
primarily for "the cool cover art".
In 2000, Elliot attended Royal Holloway, University of London to
study film directing. While at university, he started garage MCing
to make some money. It was during this period that he met
Joseph Gardner, AKA Rusher, the producer whom he would later
go on to work with. Gleave and Gardner made a concept album
in the audio booth of the University film department which
would go on to be Example's first white-label vinyl release, "A
Pointless Song".
Following graduation, Gleave worked in Australia for a year in
the props departments of films such as Star Wars Episode III:
Revenge of the Sith. He returned to the UK and became a
voiceover artist and editor for the Paramount Comedy Channel
(now Comedy Central), also working as an editor at MTV
Networks.
3. What We Made (2007)
• After releasing three singles through his own label "All The Chats", including the original 7"
version of "I Don't Want To" in January 2006, Example received attention from Pete Tong,
Zane Lowe and others at Radio 1. Example also caught the attention of people at four record
labels – perhaps most significantly Mike Skinner (of The Streets), owner of The Beats label.
• After signing a deal in April 2006 with The Beats, Example put out a response to Lily Allen's
No.1 hit "Smile" entitled "Vile" and received Radio 1 airplay. His first 'proper' release on The
Beats was "What We Made" in November 2006.
• Example's second official Beats single entitled "You Can't Rap" was released in March
2007, followed by a re-release of "I Don't Want To" on 11 June 2007. "I Don't Want To"
was followed by the single "So Many Roads" (famously sampling The Carpenters "We've
Only Just Begun") which eventually turned out to be the opening track on Example's
full-length studio debut. After the demise of The Beats label at the end of 2007 Example
self-released his next single "Me + Mandy" on 10 March 2008 through his original
imprint All The Chats. The video for "Me + Mandy" was shot over 4 days and nights in
London, in over 30 locations with over 40 extras. This was done at a cost of just £1000.
It was directed by Example's friend Henry Scholfield who also made the promos for
"Who Needs Sunshine?", "Vile", "You Can't Rap" and "I Don't Want To".
4. Won’t Go Quietly (2010)
• Example made his first chart appearance in September 2009, when he released "Watch
the Sun Come Up" as the lead single from his second album Won't Go Quietly through
Data Records. The single debuted at number 20 on the UK Singles Chart, rising to
number 19 the following week. The single was followed by a release of "Won't Go
Quietly", released on 18 January 2010. The single debuted at number 6 in the United
Kingdom, marking Example's first appearance within the top 10. It also peaked 36 in
Ireland. The announcement was then made in April 2010 that the second album Won't
Go Quietly would be released on 21 June 2010 and would be preceded by the single
"Kickstarts". Receiving its radio debut on 13 April by BBC Radio 1 DJ Zane Lowe, the
song was produced by Sub Focus, who is better known for producing Drum n’ Bass and
was on RAM Records at the time. "Kickstarts" was released on 20 June, where it
debuted at number 3. Released the following week, the album Won't Go Quietly
debuted at number 4 on the UK Albums Chart. On 12 September, Example released
"Last Ones Standing" as the fourth cut from the album, where it reached a peak of
number 27 in the United Kingdom and 37 in Ireland. On 14 November 2010, he
released the final single off the album "Two Lives", though it only peaked at 84 on the
UK Singles Chart. On the other hand, it was able to peak at number 10 on the UK Dance
Chart.
• His image for this album was laid back, and party-like as the album art, and the lyrics
and songs suggest.
5. •
Playing In The Shadows (2011)
It was revealed in January 2011 via Example's Twitter that work on the third album had begun.
During an interview, Example revealed the forthcoming album would remain dance orientated,
although he would make a gradual move into electronic genres. The lead single from the album is
named "Changed the Way You Kiss Me" and was released in June 2011. On 24 March 2011
"Changed the Way You Kiss Me" debuted on BBC Radio 1 as Zane Lowe's Hottest Record in the
World. In an interview with Lowe he revealed that his third album would be released in September
2011, entitled Playing in the Shadows. Example described the album as a darker record than
previous album Won't Go Quietly.
• This was shown through the change of image as well, where the spikey hair had been replaced by
flat, natural hair. The list of producers for the songs were also known for producing very dark,
electronic music, such as Skream, Chase & Status, Feed Me and more. Although there are a few
exceptions such as “Changed The Way You Kiss Me”, produced by Michael Woods, and “Stay
Awake” produced by Nero (who are also typically known for their Drum N’ Bass and dubstep which
is dark).
• On 5 June 2011 he released his first single from his third album, "Changed the Way You Kiss Me"
where it debuted at number one in the UK. The song also charted in many European countries and
Australia, where it was also certified Platinum. The second song of the album "Stay Awake“, was
debuted on Friday 1 July 2011 on BBC Radio 1 by Annie Mac. It was released on 28 August, and also
debuted at number 1. His third single "Midnight Run" was released on 4 December 2011 and
reached number 30 in the UK Singles Chart.
• The album debuted at number 1.
6. Similar Artists
Like mentioned before, his songs are all produced by well known
producers across genres, therefore he can apply to a lot of other artists.
These days in the charts, songs are getting more and more dancier, being
influenced from house, dubstep and drum n’ bass are also becoming
more and more influential in today's production too.
• Calvin Harris
• Labrinth
• Chase & Status
• Professor Green
• Rizzle Kicks
• Wiley
• Dizzee Rascal
• Roll Deep
• Tinchy Stryder
• Wretch 32
• Chipmunk
• Fenech Solar