Viva la Vida or Death and All His Friends is the fourth studio
album by English alternative rock band Coldplay, released 11
June 2008 on Parlophone. The album was named after a
Spanish phrase that translates in English as "long live life".
Recording sessions for the album took place during June 2007
to April 2008 and featured production by Jon Hopkins, Rik
Simpson, Markus Dravs and Brian Eno.
As of September 2009, the album has sold over 8.1 million
copies worldwide, and has become the most paid-for
downloaded album of all time!
Released 11 June 2008
Recorded June 2007- April 2008
Produced- Markus Dravs, Brian Eno, Jon Hopkins, Rik
In December 2006, Billboard
magazine reported that
Coldplay's next album was
scheduled for release in late
2007. The band subsequently
denied this through their official
website, which also announced a
new South American tour for the
beginning of 2007. During this
tour, the band began writing new
material for their fourth studio
album, but no new material was
played, due to the band's
concerns that their performances
would leak onto the Internet.
"Coldplay has drafted Brian Eno to produce its fourth album, Eno
revealed today (Jan. 26) in an interview on BBC Radio 4's "Front
Row." A Coldplay spokesperson was unavailable for comment at
Eno didn't discuss the pairing in detail, but said he expected the as-
yet-untitled album "will be very original and very different from what
they've done before." He also joked with host Kristy Lang about the
pervasiveness of rock music that resembles former Eno client the
"Funnily enough, I mentioned to David Byrne the other day that we
are trying very hard to stay clear of Talking Heads," he said. Eno's
most recent pop production project was Paul Simon's "Surprise,"
released last year via Warner Bros."
The album cover art is an
1830 painting by Eugène
Delacroix entitled Liberty
Leading the People. On 10
April 2008, a new journal
entry appeared on the
band's website announcing
the track list and release
date, as well as hinting at
new tracks to be issued
before the album's release.
"Violet Hill" was confirmed
as the first single from Viva
la Vida, with a release date
of 5 May. In May 2008,
Coldplay featured in an
advertisement for Apple's
iTunes with the song "Viva
This is the link to the official Coldplay website. The site is
full of uptodate information about the band and new
releases etc. On the timeline of Coldplay you can see that
in 2008 a letter was written on Thursday 12th July to
announce the release of the alubm Viva La Vida and the
artitsts views on this!
Here is a link for a viral online campaign of coldplay
This is just one video of the promotion that Coldplay did up
until the release of the new album Viva La Vida, they
needed enough publicity to make this album a hit.
Coldplay at the Viva la Vida Tour
The album was successful around the world. In its first week of release it debuted at
number one in 36 countries. In the United Kingdom, the album sold 125,000 copies in its
first day of release and 302,074 in three days, debuting at number one. In its second
week it sold another 198,000, achieving a platinum certification.The album sold over
500,000 copies in 10 days since its release, beating the first week UK sales of Coldplay's
third album, X&Y.The album debuted with sales of 41,041 copies in Australia and has
since been certified 4x platinum.
In the United States, it sold 316,000 copies in its first day, and 720,000 in its first week of
release,nearly equalling X&Y's first week sales of 737,000.Viva la Vida has been certified
double platinum by the Recording Industry Association of America for a shipment of over
two million copies.Viva la Vida has become the most paid-for downloaded album of all
time, with over 702,000 downloads.By the end of the 2008, Viva la Vida had sold total of
2,144,000 copies, making it the second top-selling album in the United States.As of July
8, 2009, the album has sold 2,509,536 copies in the United States, according to
It was the best selling album of 2008, and as of September 2009 the album has sold over
8.1 million copies worldwide becoming the most paid-for downloaded album of all time.
All of the things listed in this presentation is what is done
on the launch of a new album, ecspecially for an award-
winning band such as Coldplay. The promotion of the
album is vital, the band needs to be in every major music
magazine, in the press, doing interviews with major music
shows, releasing dates on their website and touring the
country. Without all these things the album would flop! It
needs as much promotional work as the work that went
into making the album...and my has it paid off!