2. ABOUT SCHROEDER FARMS
Small farming business out of Crestline Ohio that caters to
Crawford, Richland, and Morrow Counties.
Been in business for three generations and over 50 years.
As the business grows and is handed off to the next
generation they are discovering just how important it is to
have a brand and some marketing material.
3. THE VISUAL COMMUNICATION PROBLEM
The business has no current brand. (except for a
business card)
The have asked me to come in and give them a
brand that is readable and will give their clients
something to look for and recognize.
In order to complete this project I will be required to
start from scratch with very few creative restrictions.
4. DESIRED CONDITIONS
Professional, informative & interactive website
Gallaries
Contact
Ladowners FAQ
Business Card
Promotional Calendar to give to clients
Photo Portfolio
The ultimate goal is for all of these pieces to look like a brand and come together as a set.
5. GOALS AND OBJECTIVES
Expand customer base and present online options
for pre existing clients.
Present the business as a professional company
Expand the area in which Schroeder Farms caters
to.
6. LIST OF STEPS TAKEN
Establish what the client is looking for as far as a brand.
Decide which visual communication problem to focus on first.
Start to research and brainstorm based on what competitors have done in the past.
Create mock ups
Present the mock ups to the client
Continue on the pieces
Deliver content to the clients
Evaluate Project
7. WEBSITEMOCKUP
This is an example
of the websites
mock up. This
section of the
project will extend
past the
completion.
8. EXPERIENCES ALONG THE WAY
COMPLETE Brand Make over
Learning more about how much work goes into farming and
that kind of business.
What clients like Vs. What I like
How little people know!!
9. CONCLUSION
Aspects of Project
Business Card
Portfolio
Promotional Calendar
Website
Over all I am very pleased with where I am at in the final
stages.
All feedback from the client has been very positive.
Extension and compensation for the completion of the
project has been discussed.
11. PORTFOLIOEXAMPLES
These are two
examples of the
photos that have
gone into the
portfolio. The
portfolio currently
contains 24 photos
that show the
equipment and
team.
