Design Thinking Workshop for Innovative Products and Businesses

Christina Wodtke
Christina WodtkeCurious Human at Wodtke Consulting
••
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Design Thinking for Innovation @cwodtke www.eleganthack.com
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THAT IDEO VIDEO HTTPS://WWW.YOUTUBE.COM/WATCH?V=M66ZU2PCICM
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto credit: SDASM Archives
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo Credit: Nationaal Archief
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Rachleff's Corollary of Startup Success via pmarca.com The only thing that matters is getting to product/market fit.
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Could you get to product/market fit in one week?
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike IMG COPENHAGEN
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 16 week Lean Launchpad class in 1 week
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THEY DID IT
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike A PLAN FOR TUITION
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What makes designers effective?
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DISTRIBUTED COGNITION Photo: woodleywonderworks
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DESIGNERS THINK WITH…
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike HANDS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike POST-ITS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike WALLS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike •Frees up memory •Allows you to see connections •Share insights & understanding
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike You can get insights for innovation with 3 techniques
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1. FRAGMENTING AND FREELISTING
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Make information modular in order to recombine
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you like about travel • 1 item per post-it
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you HATE about travel • 1 item per post-it
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 2. CHUNKING INTO AFFINITY GROUPS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? •Put idea with like ideas •No rules, just seek patterns •remix
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Relationship to other data Credit: Steve Portigal
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Frequency Credit: Steve Portigal
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Timeline Credit: Steve Portigal
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PATTERNS?
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike OPPORTUNITIES ?
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Discover unexpected insights in the data Photo credit Eirik Newth
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 3. MAPPING TO FRAMEWORKS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What is a frame work? A scaffold for thinking about a problem
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? • Select a framework • Map post-its against it • Do more research/freelisting to fill in blanks
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Discover hidden patterns Why Frameworks ? Photo credit Marc Phu
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why Frameworks ? Find missing areas of inquiry and fill them in. Photo credit Marc Phu
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely eating weddings Replace shoelaces ?
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely High Value – Build here High price point Requires Marketing Doomed
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EMPATHY MAP Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz- 9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MORE FRAMEWORK S FOR YOU
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MENTAL MODELS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike User needs go here Offerings goes here Opportunities! Credit: Indi Young
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo credit: Indi Young
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PARTICIPATOR Y ROADMAP Learn more at eleganthack
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Business Model Canvas
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EVEN PPT
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Freelist your points Chunk them into themes Map them to a story arc! Photo taken at Duarte Workshop
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeYour
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Get up! Use the walls!Photo credit: Kevin Hoffman
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Remember 1. Fragmenting + 2. Chunking + 3. Mapping
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike = INSIGHTS!
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike LUNCH
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Recap • Generate Apart, Evaluate Together • Diverse Teams, Diverse Ideas • Time is a medium, design for it. More time + More ideas. Less time= Avoid analysis Paralysis.
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike BREAK Double Diamond via Design Council
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Product Idea generation Part two
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike VISUAL THINKING MAKE IDEAS TANGIBLE
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAW
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike NAPKIN SKETCH EXERCISE
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Character, Goal, Motivation Inciting Incident Problem Crises Climax (product saves day) Return home changed
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE MINUTE PITCH.
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DOTMOCRACY
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAW DEEPER This time, show the product Image from http://www.nurahmadfurlong.com/2011/01/dabbling-html5-css3-media-queries-studentology-website/
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE LAST ROUND Draw, Pitch, vote Image from http://alistapart.com/article/sketching-the-visual-thinking-power-tool
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PARTICIPATOR Y ROADMAP Learn more at eleganthack
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Process • Show winning Comic Strip • Show winning Interface • Do participatory roadmap exercise 1. Swap features 2. Stack rank features 3. “If you could add just one”
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Business Model Canvas
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Use the frag/chunk/map even for peer feedback!
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THANK YOU @CWODTKE WWW.ELEGANTHACK.COM
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Learn More: Books Eleganthack.com for participatory roadmaps
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike APPENDIX
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike VALIDATE
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike INTROD UCTION TO LEAN
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXPERIENTIAL LEARNINGFrom Ed Batista http://www.edbatista.com/2007/10/experiential.html
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeFrom Google Vetures Design Sprint http://www.gv.com/lib/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeFrom Google Vetures Design Sprint http://www.gv.com/lib/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE: WHO DO YOU TALK TO?
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike TWO: WHAT DO YOU ASK?
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike96 USE A SCRIPT ‣ Introduction ‣ Get them comfortable http://www.indiana.edu/~audioweb/T284/krug_questions.html
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THREE: WHAT DO THEY DO TO SHOW YOU?
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike FOUR: MAKE SENSE OF YOUR FINDINGS You know this one.
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MAKE THE NEXT THING
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PROTOTYPIN G
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAWING EXERCISES
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
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Design Thinking Workshop for Innovative Products and Businesses

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Download to read offline
Business

One day workshop taking participants from zero to creating a product and a business using design thinking techniques.

Christina Wodtke
Christina WodtkeCurious Human at Wodtke Consulting

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Design Thinking Workshop for Innovative Products and Businesses

  • 1. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Design Thinking for Innovation @cwodtke www.eleganthack.com
  • 2. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 3. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THAT IDEO VIDEO HTTPS://WWW.YOUTUBE.COM/WATCH?V=M66ZU2PCICM
  • 4. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto credit: SDASM Archives
  • 5. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo Credit: Nationaal Archief
  • 6. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Rachleff's Corollary of Startup Success via pmarca.com The only thing that matters is getting to product/market fit.
  • 7. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Could you get to product/market fit in one week?
  • 8. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike IMG COPENHAGEN
  • 9. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 16 week Lean Launchpad class in 1 week
  • 10. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THEY DID IT
  • 11. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike A PLAN FOR TUITION
  • 12. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What makes designers effective?
  • 13. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DISTRIBUTED COGNITION Photo: woodleywonderworks
  • 14. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DESIGNERS THINK WITH…
  • 15. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike HANDS
  • 16. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike POST-ITS
  • 17. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike WALLS
  • 18. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike •Frees up memory •Allows you to see connections •Share insights & understanding
  • 19. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike You can get insights for innovation with 3 techniques
  • 20. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1. FRAGMENTING AND FREELISTING
  • 21. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Make information modular in order to recombine
  • 22. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you like about travel • 1 item per post-it
  • 23. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you HATE about travel • 1 item per post-it
  • 24. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 2. CHUNKING INTO AFFINITY GROUPS
  • 25. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? •Put idea with like ideas •No rules, just seek patterns •remix
  • 26. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Relationship to other data Credit: Steve Portigal
  • 27. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Frequency Credit: Steve Portigal
  • 28. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Timeline Credit: Steve Portigal
  • 29. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PATTERNS?
  • 30. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike OPPORTUNITIES ?
  • 31. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Discover unexpected insights in the data Photo credit Eirik Newth
  • 32. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 3. MAPPING TO FRAMEWORKS
  • 33. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What is a frame work? A scaffold for thinking about a problem
  • 34. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? • Select a framework • Map post-its against it • Do more research/freelisting to fill in blanks
  • 35. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Discover hidden patterns Why Frameworks ? Photo credit Marc Phu
  • 36. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why Frameworks ? Find missing areas of inquiry and fill them in. Photo credit Marc Phu
  • 37. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely
  • 38. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely eating weddings Replace shoelaces ?
  • 39. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely High Value – Build here High price point Requires Marketing Doomed
  • 40. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EMPATHY MAP Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz- 9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
  • 41. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 42. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MORE FRAMEWORK S FOR YOU
  • 43. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MENTAL MODELS
  • 44. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike User needs go here Offerings goes here Opportunities! Credit: Indi Young
  • 45. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo credit: Indi Young
  • 46. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PARTICIPATOR Y ROADMAP Learn more at eleganthack
  • 47. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 48. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 49. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Business Model Canvas
  • 50. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 51. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EVEN PPT
  • 52. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Freelist your points Chunk them into themes Map them to a story arc! Photo taken at Duarte Workshop
  • 53. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeYour
  • 54. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Get up! Use the walls!Photo credit: Kevin Hoffman
  • 55. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Remember 1. Fragmenting + 2. Chunking + 3. Mapping
  • 56. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike = INSIGHTS!
  • 57. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike LUNCH
  • 58. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Recap • Generate Apart, Evaluate Together • Diverse Teams, Diverse Ideas • Time is a medium, design for it. More time + More ideas. Less time= Avoid analysis Paralysis.
  • 59. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike BREAK Double Diamond via Design Council
  • 60. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Product Idea generation Part two
  • 61. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 62. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike VISUAL THINKING MAKE IDEAS TANGIBLE
  • 63. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAW
  • 64. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike NAPKIN SKETCH EXERCISE
  • 65. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 66. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES
  • 67. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Character, Goal, Motivation Inciting Incident Problem Crises Climax (product saves day) Return home changed
  • 68. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE MINUTE PITCH.
  • 69. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DOTMOCRACY
  • 70. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAW DEEPER This time, show the product Image from http://www.nurahmadfurlong.com/2011/01/dabbling-html5-css3-media-queries-studentology-website/
  • 71. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE LAST ROUND Draw, Pitch, vote Image from http://alistapart.com/article/sketching-the-visual-thinking-power-tool
  • 72. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PARTICIPATOR Y ROADMAP Learn more at eleganthack
  • 73. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 74. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 75. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Process • Show winning Comic Strip • Show winning Interface • Do participatory roadmap exercise 1. Swap features 2. Stack rank features 3. “If you could add just one”
  • 76. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Business Model Canvas
  • 77. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 78. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 79. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Use the frag/chunk/map even for peer feedback!
  • 80. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THANK YOU @CWODTKE WWW.ELEGANTHACK.COM
  • 81. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Learn More: Books Eleganthack.com for participatory roadmaps
  • 82. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike APPENDIX
  • 83. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike VALIDATE
  • 84. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike INTROD UCTION TO LEAN
  • 85. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXPERIENTIAL LEARNINGFrom Ed Batista http://www.edbatista.com/2007/10/experiential.html
  • 86. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeFrom Google Vetures Design Sprint http://www.gv.com/lib/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions
  • 87. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeFrom Google Vetures Design Sprint http://www.gv.com/lib/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions
  • 88. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE: WHO DO YOU TALK TO?
  • 89. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike TWO: WHAT DO YOU ASK?
  • 90. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike96 USE A SCRIPT ‣ Introduction ‣ Get them comfortable http://www.indiana.edu/~audioweb/T284/krug_questions.html
  • 91. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THREE: WHAT DO THEY DO TO SHOW YOU?
  • 92. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike FOUR: MAKE SENSE OF YOUR FINDINGS You know this one.
  • 93. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MAKE THE NEXT THING
  • 94. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PROTOTYPIN G
  • 95. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 96. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAWING EXERCISES
  • 97. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 98. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 99. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 100. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike

Editor's Notes

  1. When I joined Linkedin, many people said “huh, that’s interesting.” Many did not know why I’d join a resume site. When I joined Myspace, they said good luck. It looked hard, but possible. When I joined Zynga they all congratulated me on landing in one of the hottest spots in the valley. I’ve learned to say “We’ll see.” But one thing I did learn
  2. Live write the key ideas that will be covered.
  3. When I was getting ready to pitch my first startup, I had a meeting with a “friendly” VC, the brother of a pal of mine. He told me a story I can never forget. He asked me if I really wanted to raise money. He said, a startup is like a new kind of plane. your big struggle is to get your plane off the ground. It may take awhile to get it to even run, and to get it to get lift. When you take money, suddenly you have a runway. (I bet you wondered where the term runway came form? Perhaps from my pal) And, he said, at the end fo that runway is some really tall trees. So you have to be going fast enough and everything working or you don’t clear those trees. If you are bootstrapping, and you can’t get velocity, you can always slow down, turn around, fix the problem and go again. But once you take money, well, the VC is going to want to you try for takeoff no matter how sure you feel…. https://www.flickr.com/photos/sdasmarchives/12640916783/in/photolist-mLqyDD-9Ejegr-oumoBq-9EmekU-9EnpnU-bWgQaE-aiFdeC-9EmWyG-7ZAuGp-d1rvxY-8phfrg-kg31a6-dHE9jL-d1rwL5-mLqwx6-dk4WwE-e5d7RK-7ZAq9r-d1rxvs-bcmj3i-aiFNaC-fZNQ78-7XoKtA-7WWdTC-dV8FfY-9Emegf-8nP1aV-ecurDB-9EmR37-7ZAqfZ-7WSJnE-eejxR6-mLvj1b-dYR4Dy-9Enmk7-7ZDEZb-7ZDAAb-d1rvzW-dV2o3V-7XiYYz-dk3A8M-7ZCAsm-cyk9es-cmjxBb-e1H8vb-dk3ptZ-7ZAqov-aBQzeX-evTMVL-7Zntat
  4. And this doesn’t always end well. The reality is, if you’ve got a startup, time is your enemy. You are running out of money and your competition is breathing down your neck. https://www.flickr.com/photos/nationaalarchief/3018262533/in/photolist-5AHoic-5qcQAo-cA7iqb-77pxWi-5qcShf-4Trqvq-d1zLy7-aiCqgx-5TyDbW-77pxRX-dk33FP-aiCq8r-8agRrU-aiFdSG-7Xksmk-djL8wx-9Q2qSc-77pqzi-dk59fj-4idfpS-pmudLY-c9wKUN-c9wL27-8m5Hh9-8phfJv-fuozat-61CimS-cc8nHy-gc8gqW-hySEHr-7DL1mN-8m2xo4-e4A8HQ-do6HPD-do6HRX-8m2xii-nQGhJx-7ZanHM-e7XQDy-e4umwi-dhZSb4-8m2xoF-mwvcNK-77tmfS-dk2WuF-hw2ioJ-8m2xS4-89fPz6-fZNiy5-fZNq8D
  5. This your only hope. If you’ve got product market fit, you can raise more money. You might not even need to raise more money.
  6. I was asked to teach entrepreneurship in Copenhagen at CIID
  7. https://www.flickr.com/photos/wwworks/210593812/in/photolist-jBmcN-9beqom-7tJ1ER-5XyiQ7-9uQJsx-bqJUwJ-k6TeEL-9pTDfn-4kRSFb-aatB6j-5Sqz9E-9pXben-dmqHrd-5eq4ou-6RBC5s-4SpuB2-9mLVdK-7rsp8U-6WRDfD-5iMrou-5x6wgD-avPV1s-dmpTWx-8PECds-avMd6i-dWxfwR-avPNJA-LS3YV-avMcyx-9rFM9F-3KyCxf-juRNKh-juRMWo-avQ8q7-avQ1Z7-6uMkoe-bqGoCC-7m1pp2-aWi8m-aHM6Li-pSdKNK-7nrody-9FGUJr-6TVGG-4FoTom-644Ln2-fTQpp-dRsLkh-cPKBK-k1H7g
  8. https://www.flickr.com/photos/kaibara/4482548444/in/photolist-2GmX1-9y3cg8-iG8d4f-awv5gi-5mwyBi-7ztVjs-7Q7eu1-2shyzK-7EGXfp-747eSA-7LBeeM-5SyWCC-6z5DPj-9qQCXp-edv3ed-7FCbzW-8DtSfu-awxDb9-cNzxdh-bznr1u-bznoPG-5VkEFn-ag6rQQ-5tvJKC-awxN49-uq8MA-95MgVo-eVHyf2-9mdC8g-bxUXhS-nBvsYq-64uGs6-bNyaD6-bLPf26-7AT4rp-bLPdd2-7vdRu-dqBy11-6aYkZp-8aDmE1-akiAvP-bo5UXr-o3shDK-6ZdEEx-5Us2wx-5d92QM-8T8qYG-F27NS-6ZhEFb-gXoAY6
  9. Benefits include working with individual aspects of complex systems, obtaining information about inner structures, revealing hidden information and patterns https://www.flickr.com/photos/bdesham/2432400623/in/photolist-4GWFXM-bN8fiD-bxTeiW-nSfShi-a1gXu6-7EoLZF-cD7Gsy-bnnin4-biKE3B-6N44Ay-bQvggp-nUiZpi-9ff7LL-7FK1bV-pdBRWJ-7ZYuSQ-bPvScR-5ahnX8-nA4Sba-67rTzo-bPvSbv-4JwoVJ-biKDq8-bod1S7-av4ne5-ptWbJU-bQc1fK-bwsn5n-9KCchQ-bvSHai-n6gDh-9r8Sn5-biKD84-8VGBoG-ddarfm-746b7-AoFtn-jk5dq-9r5U1V-bBhm5G-pMdyde-9r7zfL-9r9m93-91GcYS-bQc1hv-5UnNBn-cgCuuh-bBhkMJ-8Vsd5C-8iJLLV
  10. 2 min
  11. 2 min
  12. https://www.flickr.com/photos/17997843@N02/8651071224/in/photolist-ebt15q-8QrR5h-eR12Nw-7NUn5t-9jp2qo-66ZpCP-6avTUt-9fk12B-9x1tCJ-84oFpD-pSVrgU-5wbNKZ-4ptr4t-4kUbmW-4VeWPL-4xG9eW-8T1Fk8-dSsTKs-4QncQB-74grSb-711K5g-5bypdv-PoVBt-avxWed-7MiKd-ho2T-81L4B2-4pxGg9-cN3ZNf-5rMwqS-7w5g5c-24tG8K-2aiLHa-61m23G-5VdMoF-3VCHM-EENAj-5UuR9Y-5Dboa3-ek9yPX-dhHCx9-5ty84v-6huwa4-dsGThR-gE6o8-cvoPX-4sfHWp-pGCmp-q1JfN-awXoQj
  13. Takes 5 minutes w/ 3-4 ppl
  14. Discussion slide here
  15. Reducing burden on long term and working memory, grouping related information, discovering patterns and interrelationships, storing information as a chunk to retreive https://www.flickr.com/photos/eiriknewth/238679888/in/photolist-n6idu-bQu5TH-91D5NX-oRSD1p-a1jJsA-dgLmhm-btsp9A-aT33uK-9VX5vp-iwtF3-bQu5W4-8VJod7-8iW9ZH-biKDJV-9r8z1N-bPvRXH-6x8vSa-yZsKx-9r4L6e-7U3wh7-jH4tBF-bNmr8X-n6qhz-8Vsd2h-bQu5NV-bBzp9s-8VXB6o-9u72bL-bKQmnk-f8qkVQ-bztp1U-4fuqn5-dgLkk8-5cenX-n6iEp-97dc69-8VGCu1-bzyUxf-nDy3yt-7vJSJD-b6LMj6-dgLkv7-n6nyo-7vLqos-2nniXv-9qZXg9-ch89vd-dW9nXA-anzmZN-6TPy5b Lego City:The people of Oslo were asked to build their city of the future, using white Lego bricks. The result was stunning.
  16. https://www.flickr.com/photos/17997843@N02/8651071224/in/photolist-ebt15q-8QrR5h-eR12Nw-7NUn5t-9jp2qo-66ZpCP-6avTUt-9fk12B-9x1tCJ-84oFpD-pSVrgU-5wbNKZ-4ptr4t-4kUbmW-4VeWPL-4xG9eW-8T1Fk8-dSsTKs-4QncQB-74grSb-711K5g-5bypdv-PoVBt-avxWed-7MiKd-ho2T-81L4B2-4pxGg9-cN3ZNf-5rMwqS-7w5g5c-24tG8K-2aiLHa-61m23G-5VdMoF-3VCHM-EENAj-5UuR9Y-5Dboa3-ek9yPX-dhHCx9-5ty84v-6huwa4-dsGThR-gE6o8-cvoPX-4sfHWp-pGCmp-q1JfN-awXoQj
  17. https://www.flickr.com/photos/marc0047/3646709081/in/photolist-6yfkyv-6yecHR-6yiks7-6kRm9k-6kRm7x-6yfkCP-6yisCS-6yikUA-6yed6e-6yfkmv-6yedrr-6yjssf-6yfkcM-6yedw4-6yed2v-6yikzE-6yecCR-6yikdw-gB1UY-a2V1WS-azxPLq-dYmLND-buo7zB-8ixZk2-D3LnV-6yejPR-6yisw9-6yejLa-6yjsRb-6yisdN-7EUqHX
  18. https://www.flickr.com/photos/eiriknewth/238679888/in/photolist-n6idu-bQu5TH-91D5NX-oRSD1p-a1jJsA-dgLmhm-btsp9A-aT33uK-9VX5vp-iwtF3-bQu5W4-8VJod7-8iW9ZH-biKDJV-9r8z1N-bPvRXH-6x8vSa-yZsKx-9r4L6e-7U3wh7-jH4tBF-bNmr8X-n6qhz-8Vsd2h-bQu5NV-bBzp9s-8VXB6o-9u72bL-bKQmnk-f8qkVQ-bztp1U-4fuqn5-dgLkk8-5cenX-n6iEp-97dc69-8VGCu1-bzyUxf-nDy3yt-7vJSJD-b6LMj6-dgLkv7-n6nyo-7vLqos-2nniXv-9qZXg9-ch89vd-dW9nXA-anzmZN-6TPy5b Lego City:The people of Oslo were asked to build their city of the future, using white Lego bricks. The result was stunning.
  19. 8 minutes
  20. 8 minutes
  21. 8 minutes
  22. http://www.gamestorming.com/core-games/empathy-mapping/
  23. http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdf