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Design Thinking Workshop for Innovative Products and Businesses

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One day workshop taking participants from zero to creating a product and a business using design thinking techniques.

Published in: Business

Design Thinking Workshop for Innovative Products and Businesses

  1. 1. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Design Thinking for Innovation @cwodtke www.eleganthack.com
  2. 2. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  3. 3. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THAT IDEO VIDEO HTTPS://WWW.YOUTUBE.COM/WATCH?V=M66ZU2PCICM
  4. 4. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto credit: SDASM Archives
  5. 5. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo Credit: Nationaal Archief
  6. 6. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Rachleff's Corollary of Startup Success via pmarca.com The only thing that matters is getting to product/market fit.
  7. 7. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Could you get to product/market fit in one week?
  8. 8. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike IMG COPENHAGEN
  9. 9. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 16 week Lean Launchpad class in 1 week
  10. 10. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THEY DID IT
  11. 11. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike A PLAN FOR TUITION
  12. 12. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What makes designers effective?
  13. 13. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DISTRIBUTED COGNITION Photo: woodleywonderworks
  14. 14. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DESIGNERS THINK WITH…
  15. 15. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike HANDS
  16. 16. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike POST-ITS
  17. 17. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike WALLS
  18. 18. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike •Frees up memory •Allows you to see connections •Share insights & understanding
  19. 19. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike You can get insights for innovation with 3 techniques
  20. 20. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1. FRAGMENTING AND FREELISTING
  21. 21. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Make information modular in order to recombine
  22. 22. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you like about travel • 1 item per post-it
  23. 23. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you HATE about travel • 1 item per post-it
  24. 24. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 2. CHUNKING INTO AFFINITY GROUPS
  25. 25. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? •Put idea with like ideas •No rules, just seek patterns •remix
  26. 26. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Relationship to other data Credit: Steve Portigal
  27. 27. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Frequency Credit: Steve Portigal
  28. 28. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Timeline Credit: Steve Portigal
  29. 29. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PATTERNS?
  30. 30. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike OPPORTUNITIES ?
  31. 31. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Discover unexpected insights in the data Photo credit Eirik Newth
  32. 32. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 3. MAPPING TO FRAMEWORKS
  33. 33. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What is a frame work? A scaffold for thinking about a problem
  34. 34. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? • Select a framework • Map post-its against it • Do more research/freelisting to fill in blanks
  35. 35. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Discover hidden patterns Why Frameworks ? Photo credit Marc Phu
  36. 36. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why Frameworks ? Find missing areas of inquiry and fill them in. Photo credit Marc Phu
  37. 37. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely
  38. 38. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely eating weddings Replace shoelaces ?
  39. 39. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely High Value – Build here High price point Requires Marketing Doomed
  40. 40. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EMPATHY MAP Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz- 9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
  41. 41. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  42. 42. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MORE FRAMEWORK S FOR YOU
  43. 43. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MENTAL MODELS
  44. 44. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike User needs go here Offerings goes here Opportunities! Credit: Indi Young
  45. 45. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo credit: Indi Young
  46. 46. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PARTICIPATOR Y ROADMAP Learn more at eleganthack
  47. 47. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  48. 48. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  49. 49. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Business Model Canvas
  50. 50. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  51. 51. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EVEN PPT
  52. 52. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Freelist your points Chunk them into themes Map them to a story arc! Photo taken at Duarte Workshop
  53. 53. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeYour
  54. 54. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Get up! Use the walls!Photo credit: Kevin Hoffman
  55. 55. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Remember 1. Fragmenting + 2. Chunking + 3. Mapping
  56. 56. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike = INSIGHTS!
  57. 57. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike LUNCH
  58. 58. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Recap • Generate Apart, Evaluate Together • Diverse Teams, Diverse Ideas • Time is a medium, design for it. More time + More ideas. Less time= Avoid analysis Paralysis.
  59. 59. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike BREAK Double Diamond via Design Council
  60. 60. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Product Idea generation Part two
  61. 61. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  62. 62. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike VISUAL THINKING MAKE IDEAS TANGIBLE
  63. 63. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAW
  64. 64. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike NAPKIN SKETCH EXERCISE
  65. 65. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  66. 66. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES
  67. 67. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Character, Goal, Motivation Inciting Incident Problem Crises Climax (product saves day) Return home changed
  68. 68. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE MINUTE PITCH.
  69. 69. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DOTMOCRACY
  70. 70. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAW DEEPER This time, show the product Image from http://www.nurahmadfurlong.com/2011/01/dabbling-html5-css3-media-queries-studentology-website/
  71. 71. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE LAST ROUND Draw, Pitch, vote Image from http://alistapart.com/article/sketching-the-visual-thinking-power-tool
  72. 72. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PARTICIPATOR Y ROADMAP Learn more at eleganthack
  73. 73. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  74. 74. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  75. 75. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Process • Show winning Comic Strip • Show winning Interface • Do participatory roadmap exercise 1. Swap features 2. Stack rank features 3. “If you could add just one”
  76. 76. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Business Model Canvas
  77. 77. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  78. 78. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  79. 79. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Use the frag/chunk/map even for peer feedback!
  80. 80. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THANK YOU @CWODTKE WWW.ELEGANTHACK.COM
  81. 81. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Learn More: Books Eleganthack.com for participatory roadmaps
  82. 82. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike APPENDIX
  83. 83. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike VALIDATE
  84. 84. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike INTROD UCTION TO LEAN
  85. 85. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXPERIENTIAL LEARNINGFrom Ed Batista http://www.edbatista.com/2007/10/experiential.html
  86. 86. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeFrom Google Vetures Design Sprint http://www.gv.com/lib/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions
  87. 87. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeFrom Google Vetures Design Sprint http://www.gv.com/lib/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions
  88. 88. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE: WHO DO YOU TALK TO?
  89. 89. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike TWO: WHAT DO YOU ASK?
  90. 90. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike96 USE A SCRIPT ‣ Introduction ‣ Get them comfortable http://www.indiana.edu/~audioweb/T284/krug_questions.html
  91. 91. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THREE: WHAT DO THEY DO TO SHOW YOU?
  92. 92. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike FOUR: MAKE SENSE OF YOUR FINDINGS You know this one.
  93. 93. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MAKE THE NEXT THING
  94. 94. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PROTOTYPIN G
  95. 95. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  96. 96. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAWING EXERCISES
  97. 97. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  98. 98. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  99. 99. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  100. 100. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike

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