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Design Thinking
for
Innovatio...
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THAT IDEO VIDEO
HTTPS://WWW.Y...
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Rachleff's Corollary of Start...
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Could you get to
product/mark...
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IMG
COPENHAGEN
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16 week Lean
Launchpad class
...
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THEY DID IT
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A PLAN FOR
TUITION
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What makes
designers
effectiv...
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DISTRIBUTED
COGNITION
Photo: ...
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DESIGNERS
THINK WITH…
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HANDS
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POST-ITS
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WALLS
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•Frees up memory
•Allows you ...
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You can get
insights for
inno...
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1.
FRAGMENTING
AND FREELISTING
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Why?
Make
information
modular...
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EXERCISE
• Get out your post ...
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EXERCISE
• Get out your post ...
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2. CHUNKING
INTO AFFINITY GRO...
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How?
•Put idea with like idea...
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Play with possible models
Rel...
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Play with possible models
Fre...
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Play with possible models
Tim...
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PATTERNS?
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OPPORTUNITIES
?
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Why?
Discover
unexpected
insi...
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3. MAPPING
TO FRAMEWORKS
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What is
a frame
work?
A scaff...
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How?
• Select a framework
• M...
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Discover
hidden
patterns
Why
...
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Why
Frameworks
?
Find missing...
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How much/how often
Passionate...
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How much/how often
Passionate...
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How much/how often
Passionate...
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EMPATHY
MAP
Adrian Howard htt...
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MORE
FRAMEWORK
S FOR YOU
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MENTAL
MODELS
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User needs
go here
Offerings
...
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Photo credit: Indi Young
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PARTICIPATOR
Y ROADMAP
Learn ...
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Business
Model Canvas
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EVEN PPT
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Freelist
your points
Chunk th...
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Get up!
Use the walls!Photo c...
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Remember
1. Fragmenting +
2. ...
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= INSIGHTS!
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LUNCH
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Recap
• Generate Apart, Evalu...
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BREAK
Double
Diamond
via Desi...
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Product Idea
generation
Part ...
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VISUAL THINKING MAKE
IDEAS TA...
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DRAW
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NAPKIN SKETCH
EXERCISE
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1O MINUTES: USING
YOUR DRAWIN...
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Character, Goal,
Motivation
I...
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ONE MINUTE PITCH.
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DOTMOCRACY
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DRAW DEEPER
This time, show t...
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ONE LAST ROUND
Draw, Pitch, v...
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PARTICIPATOR
Y ROADMAP
Learn ...
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Process
• Show winning Comic ...
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Business
Model Canvas
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Use the frag/chunk/map
even f...
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THANK YOU
@CWODTKE
WWW.ELEGAN...
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Learn More:
Books
Eleganthack...
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APPENDIX
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VALIDATE
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INTROD
UCTION
TO
LEAN
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EXPERIENTIAL
LEARNINGFrom Ed ...
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ONE: WHO DO YOU
TALK TO?
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TWO: WHAT DO YOU
ASK?
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USE A
SCRIPT
‣ Introduction...
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THREE: WHAT DO THEY
DO TO SHO...
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FOUR: MAKE SENSE OF
YOUR FIND...
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MAKE THE NEXT THING
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PROTOTYPIN
G
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DRAWING EXERCISES
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Design Thinking Workshop for Innovative Products and Businesses Slide 1 Design Thinking Workshop for Innovative Products and Businesses Slide 2 Design Thinking Workshop for Innovative Products and Businesses Slide 3 Design Thinking Workshop for Innovative Products and Businesses Slide 4 Design Thinking Workshop for Innovative Products and Businesses Slide 5 Design Thinking Workshop for Innovative Products and Businesses Slide 6 Design Thinking Workshop for Innovative Products and Businesses Slide 7 Design Thinking Workshop for Innovative Products and Businesses Slide 8 Design Thinking Workshop for Innovative Products and Businesses Slide 9 Design Thinking Workshop for Innovative Products and Businesses Slide 10 Design Thinking Workshop for Innovative Products and Businesses Slide 11 Design Thinking Workshop for Innovative Products and Businesses Slide 12 Design Thinking Workshop for Innovative Products and Businesses Slide 13 Design Thinking Workshop for Innovative Products and 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Thinking Workshop for Innovative Products and Businesses Slide 42 Design Thinking Workshop for Innovative Products and Businesses Slide 43 Design Thinking Workshop for Innovative Products and Businesses Slide 44 Design Thinking Workshop for Innovative Products and Businesses Slide 45 Design Thinking Workshop for Innovative Products and Businesses Slide 46 Design Thinking Workshop for Innovative Products and Businesses Slide 47 Design Thinking Workshop for Innovative Products and Businesses Slide 48 Design Thinking Workshop for Innovative Products and Businesses Slide 49 Design Thinking Workshop for Innovative Products and Businesses Slide 50 Design Thinking Workshop for Innovative Products and Businesses Slide 51 Design Thinking Workshop for Innovative Products and Businesses Slide 52 Design Thinking Workshop for Innovative Products and Businesses Slide 53 Design Thinking Workshop for Innovative Products and Businesses Slide 54 Design Thinking Workshop for Innovative Products and 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Innovative Products and Businesses Slide 69 Design Thinking Workshop for Innovative Products and Businesses Slide 70 Design Thinking Workshop for Innovative Products and Businesses Slide 71 Design Thinking Workshop for Innovative Products and Businesses Slide 72 Design Thinking Workshop for Innovative Products and Businesses Slide 73 Design Thinking Workshop for Innovative Products and Businesses Slide 74 Design Thinking Workshop for Innovative Products and Businesses Slide 75 Design Thinking Workshop for Innovative Products and Businesses Slide 76 Design Thinking Workshop for Innovative Products and Businesses Slide 77 Design Thinking Workshop for Innovative Products and Businesses Slide 78 Design Thinking Workshop for Innovative Products and Businesses Slide 79 Design Thinking Workshop for Innovative Products and Businesses Slide 80 Design Thinking Workshop for Innovative Products and Businesses Slide 81 Design Thinking Workshop for Innovative Products and Businesses Slide 82 Design Thinking Workshop for Innovative Products and Businesses Slide 83 Design Thinking Workshop for Innovative Products and Businesses Slide 84 Design Thinking Workshop for Innovative Products and Businesses Slide 85 Design Thinking Workshop for Innovative Products and Businesses Slide 86 Design Thinking Workshop for Innovative Products and Businesses Slide 87 Design Thinking Workshop for Innovative Products and Businesses Slide 88 Design Thinking Workshop for Innovative Products and Businesses Slide 89 Design Thinking Workshop for Innovative Products and Businesses Slide 90 Design Thinking Workshop for Innovative Products and Businesses Slide 91 Design Thinking Workshop for Innovative Products and Businesses Slide 92 Design Thinking Workshop for Innovative Products and Businesses Slide 93 Design Thinking Workshop for Innovative Products and Businesses Slide 94 Design Thinking Workshop for Innovative Products and Businesses Slide 95 Design Thinking Workshop for Innovative Products and Businesses Slide 96 Design Thinking Workshop for Innovative Products and Businesses Slide 97 Design Thinking Workshop for Innovative Products and Businesses Slide 98 Design Thinking Workshop for Innovative Products and Businesses Slide 99 Design Thinking Workshop for Innovative Products and Businesses Slide 100
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One day workshop taking participants from zero to creating a product and a business using design thinking techniques.

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  1. 1. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Design Thinking for Innovation @cwodtke www.eleganthack.com
  2. 2. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  3. 3. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THAT IDEO VIDEO HTTPS://WWW.YOUTUBE.COM/WATCH?V=M66ZU2PCICM
  4. 4. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto credit: SDASM Archives
  5. 5. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo Credit: Nationaal Archief
  6. 6. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Rachleff's Corollary of Startup Success via pmarca.com The only thing that matters is getting to product/market fit.
  7. 7. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Could you get to product/market fit in one week?
  8. 8. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike IMG COPENHAGEN
  9. 9. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 16 week Lean Launchpad class in 1 week
  10. 10. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THEY DID IT
  11. 11. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike A PLAN FOR TUITION
  12. 12. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What makes designers effective?
  13. 13. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DISTRIBUTED COGNITION Photo: woodleywonderworks
  14. 14. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DESIGNERS THINK WITH…
  15. 15. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike HANDS
  16. 16. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike POST-ITS
  17. 17. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike WALLS
  18. 18. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike •Frees up memory •Allows you to see connections •Share insights & understanding
  19. 19. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike You can get insights for innovation with 3 techniques
  20. 20. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1. FRAGMENTING AND FREELISTING
  21. 21. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Make information modular in order to recombine
  22. 22. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you like about travel • 1 item per post-it
  23. 23. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you HATE about travel • 1 item per post-it
  24. 24. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 2. CHUNKING INTO AFFINITY GROUPS
  25. 25. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? •Put idea with like ideas •No rules, just seek patterns •remix
  26. 26. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Relationship to other data Credit: Steve Portigal
  27. 27. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Frequency Credit: Steve Portigal
  28. 28. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Timeline Credit: Steve Portigal
  29. 29. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PATTERNS?
  30. 30. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike OPPORTUNITIES ?
  31. 31. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Discover unexpected insights in the data Photo credit Eirik Newth
  32. 32. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 3. MAPPING TO FRAMEWORKS
  33. 33. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What is a frame work? A scaffold for thinking about a problem
  34. 34. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? • Select a framework • Map post-its against it • Do more research/freelisting to fill in blanks
  35. 35. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Discover hidden patterns Why Frameworks ? Photo credit Marc Phu
  36. 36. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why Frameworks ? Find missing areas of inquiry and fill them in. Photo credit Marc Phu
  37. 37. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely
  38. 38. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely eating weddings Replace shoelaces ?
  39. 39. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely High Value – Build here High price point Requires Marketing Doomed
  40. 40. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EMPATHY MAP Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz- 9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
  41. 41. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  42. 42. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MORE FRAMEWORK S FOR YOU
  43. 43. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MENTAL MODELS
  44. 44. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike User needs go here Offerings goes here Opportunities! Credit: Indi Young
  45. 45. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo credit: Indi Young
  46. 46. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PARTICIPATOR Y ROADMAP Learn more at eleganthack
  47. 47. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  48. 48. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  49. 49. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Business Model Canvas
  50. 50. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  51. 51. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EVEN PPT
  52. 52. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Freelist your points Chunk them into themes Map them to a story arc! Photo taken at Duarte Workshop
  53. 53. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeYour
  54. 54. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Get up! Use the walls!Photo credit: Kevin Hoffman
  55. 55. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Remember 1. Fragmenting + 2. Chunking + 3. Mapping
  56. 56. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike = INSIGHTS!
  57. 57. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike LUNCH
  58. 58. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Recap • Generate Apart, Evaluate Together • Diverse Teams, Diverse Ideas • Time is a medium, design for it. More time + More ideas. Less time= Avoid analysis Paralysis.
  59. 59. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike BREAK Double Diamond via Design Council
  60. 60. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Product Idea generation Part two
  61. 61. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  62. 62. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike VISUAL THINKING MAKE IDEAS TANGIBLE
  63. 63. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAW
  64. 64. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike NAPKIN SKETCH EXERCISE
  65. 65. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  66. 66. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES
  67. 67. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Character, Goal, Motivation Inciting Incident Problem Crises Climax (product saves day) Return home changed
  68. 68. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE MINUTE PITCH.
  69. 69. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DOTMOCRACY
  70. 70. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAW DEEPER This time, show the product Image from http://www.nurahmadfurlong.com/2011/01/dabbling-html5-css3-media-queries-studentology-website/
  71. 71. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE LAST ROUND Draw, Pitch, vote Image from http://alistapart.com/article/sketching-the-visual-thinking-power-tool
  72. 72. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PARTICIPATOR Y ROADMAP Learn more at eleganthack
  73. 73. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  74. 74. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  75. 75. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Process • Show winning Comic Strip • Show winning Interface • Do participatory roadmap exercise 1. Swap features 2. Stack rank features 3. “If you could add just one”
  76. 76. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Business Model Canvas
  77. 77. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  78. 78. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  79. 79. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Use the frag/chunk/map even for peer feedback!
  80. 80. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THANK YOU @CWODTKE WWW.ELEGANTHACK.COM
  81. 81. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Learn More: Books Eleganthack.com for participatory roadmaps
  82. 82. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike APPENDIX
  83. 83. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike VALIDATE
  84. 84. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike INTROD UCTION TO LEAN
  85. 85. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXPERIENTIAL LEARNINGFrom Ed Batista http://www.edbatista.com/2007/10/experiential.html
  86. 86. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeFrom Google Vetures Design Sprint http://www.gv.com/lib/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions
  87. 87. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeFrom Google Vetures Design Sprint http://www.gv.com/lib/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions
  88. 88. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE: WHO DO YOU TALK TO?
  89. 89. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike TWO: WHAT DO YOU ASK?
  90. 90. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike96 USE A SCRIPT ‣ Introduction ‣ Get them comfortable http://www.indiana.edu/~audioweb/T284/krug_questions.html
  91. 91. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THREE: WHAT DO THEY DO TO SHOW YOU?
  92. 92. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike FOUR: MAKE SENSE OF YOUR FINDINGS You know this one.
  93. 93. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MAKE THE NEXT THING
  94. 94. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PROTOTYPIN G
  95. 95. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  96. 96. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAWING EXERCISES
  97. 97. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  98. 98. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  99. 99. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  100. 100. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
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One day workshop taking participants from zero to creating a product and a business using design thinking techniques.

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