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We face problems in our day-to-day work that we don't have all the necessary information to solve. In addressing those problems, we can guess, estimate, experiment, or even try to "fail fast" our way to success (good luck to you brave souls who choose this). But, especially where users are concerned, we can also choose understand what we're trying to accomplish, identify where the risks & gaps are, and develop our high priority questions for the work at hand. This is what we need to shape effective research. In this talk, we'll cover:
the idea of research as it applies to user experience / interaction work,
the unusual nature of the User / UX Researcher specialist role,
the type of questions we ask & evidence we gather in user research,
how to use that to make the work work.
It's a mostly-practical and slightly theoretical look at research and the mindset that can turn interesting human data into successful products and services.