This presentation provides background information for a panel proposal. This panel will explore the successes and challenges that energy markets (United States, Brazil, Jordan) have experienced when implementing a distributed energy resource strategy and the technologies that power them Topics for discussion include: - Factors that led to moving to renewable and distributed energy - Strategies for the implementation of a comprehensive distributed energy system - The importance of big data in distributed energy strategy and the types of questions big data analytics can answer

1. Distributed and Renewable Energy Resource Strategy

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Despite cultural, economical and geographical
differences, utility markets all over the world share
similar energy-related challenges and needs

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This discussion will explore the successes and challenges that energy markets
(United States, Brazil, Jordan) have experienced when implementing a
distributed energy resource strategy and the technologies that power them
• Factors that led to moving to renewable and distributed energy
• Strategies for the implementation of a comprehensive distributed energy
system
• The importance of big data in distributed energy strategy and the types of
questions big data analytics can answer
OBJECTIVES

4. JORDAN

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By diversifying its resources and crafting data-driven
strategies, Jordan is a cardinal example of energy
innovation and its national-level impact
image credit: Jamal N. Photography

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In 2011 Jordan was 97% reliant on foreign energy
imports, consuming ~20% of national GDP. This near
complete dependence on foreign energy sources,
coupled with the debilitating Arab pipeline attacks and
increasing energy demand, has fueled Jordan’s mission
to become a self-sustaining energy efficient country.
JORDANIAN CHALLENGES

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Solar Projects
The sun belt is a particularly
effective region for solar
energy production. Jordan
predicts solar energy will
comprise 12-15% of energy
in the next 5 years.
JORDANIAN ENERGY INITIATIVES
To help mitigate risk, Jordan identified the need to diversify energy resources and to increase strategic
energy production and storage capacity. In addition, the Jordanian ministry has initiated the development
and implementation of a comprehensive energy efficiency program. Some immediate initiatives include:
Wind Energy
Jordan’s first wind farm,
Tafila, is expected to
generate electricity with a
cost 25% lower than
thermal energy, lowering
CO2 emissions by 40K tons
per year.
Local Energy Storage
Jordan realizes the need to
lower exposure to external
shocks in terms of supply;
Jordan is creating local
energy storage, including
running pilot projects with
Bloom Energy.
Big Data Analytics
Equipped with insights
provided by SAAS analytics
provider GridCure, the
Jordanian ministry is
empowered to make both
strategic and operational
decisions.
Electric Vehicles
In an effort to reduce its
carbon footprint and
displace fuel consumption,
the Jordanian ministry has
pledged to move its entire
fleet of government vehicles
to the mid-model Tesla.

8. BRAZIL

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Brazil has experienced firsthand the impact of climate
change on energy production and the related
economics
image credit: citiesoflove.blogspot.com

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Global warming, stringent government regulations and
the national financial crisis have already had major
implications on Brazil’s energy sector
BRAZILIAN CHALLENGES

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CLIMATE CHANGE AND OTHER CHALLENGES
Climate Change - The recent drought has not only affected
water consumption but also hydro plant generating capacity,
which sometimes generates as much as 80% of Brazil’s total
electricity; the long-term repercussions of climate change on
hydropower generation is still unknown.
CPFL’s MISSION
Sharing 13% of Brazil’s national distribution market, CPFL services 7.4
million consumers across 569 municipalities. CPFL understands its
responsibility to the consumer - and the future of our planet - and
has made it a corporate mission to implement conservation and
awareness programs, invest in its smart grid, and develop
sustainable technologies.
To date, CPFL leads the renewable energy segment in Brazil with
more than 70 sustainability projects in operation. These projects
include large and small hydroelectric power plants, wind farms,
thermal fuel oil, and São Paolo’s first solar power plant.
Similar to utilities everywhere, CPFL must balance cost savings,
operational efficiency, and energy efficiency. Although CPFL has
implemented one of the most advanced smart grid systems in Brazil,
with an entire department dedicated to technology, the company
has identified the need for further insight into the network.

12. UNITED STATES OF AMERICA

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The US energy market is highly fragmented - from
municipalities to co-ops to investor-owned utilities,
electric power economics is localized, sometimes
down to the city level
image credit: Jamal N. Photography

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Without a comprehensive long-term national energy
strategy and with widely varied state-specific energy
initiatives, some analysts believe that US energy
generation practices and consumption habits could
pose major environmental risks.
US CHALLENGES

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US ENERGY REGULATION
The International Energy Agency cites examples of
how low oil prices could make renewables seem less
attractive and how cheap natural gas prices could
dissuade electric providers from pursuing lower-
carbon options, such as solar or wind. As a real world
example, there seems to be a correlation between
the absence of solar farms in Rhode Island, which
does not have any government-provided solar
incentives, compared to its pro-solar neighbors.

16. PRESENTER

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PRESENTER
Tagg Jefferson | Founder & CEO, GridCure (moderator)
From building $20 smart meters in India to rolling out a multibillion grid project in North America, Tagg understands the
problem utilities have synthesizing their data into meaningful insights - and he’s made it his mission to solve it.
About GridCure
Founded to address the most critical skill gap in the industry today, GridCure provides modular smart grid SaaS solutions
that empower utilities to optimize their operations and customer service. GridCure securely aggregates data from
disparate systems, completes multi-layered analytics, and recommends real-time actionable insights. GridCure offers
simple and customizable solutions to help utilities make sense of their data and implement data-driven change.
Our team of utility engineers, big data scientists, software developers, and product designers is passionate about strong
coffee, mathematics, machine learning, and beautiful design. We have a global presence with offices in Boulder, Colorado,
San Francisco, California, and Toronto, Ontario.
We’re saving the world - one electron at a time.

18. THANK YOU
ops@gridcure.com