2. 1. Computer Science Engineer.
1. Technical SEO Engineer in the
past 3 years.
1. Mixed background in IT,
marketing, product
development, writing, research.
@emilijagjorgjevska1
3. Who can benefit from this talk
Understand how things work
and pursue growth
Able to adapt and eager to develop
a skill to “see a bit longer in the future”
Familiar with NLP & know
about some use of it in SEO
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5. Ways to use NLP in SEO
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1. Text preprocessing (removing characters, stemming, lemmatization...).
2. Word vectors (Word2Vec, GloVe).
3. BERT fluff.
4. Mapping URLs to new ones (semantic similarity).
5. Entity optimization by using Google NLP Cloud.
6. Natural language generation for generating meta descriptions and content for
thin pages...
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6. Use NLP to scale problem-solving,
not just for the sake of geekiness.
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7. I believe in the power of IT to enhance SEO
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8. OUTLINE
1. How Machine Learning Revolutionized Search
Algorithms
2. Why User Experience is important for SEO
3. How to boost User Experience for better SEO
ENTITIES
ONTOLOGY
RDF
PHRASES
TOPIC
URIs
LINKS
RELATIONSHIPS
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SEMANTIC SEO
9. Big platforms are a bit privileged
when it comes to NLP SEO.
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