The Structured Data Toolbox for SEOs #SMXEast

Aleyda Solís
Aleyda SolísInternational SEO Consultant & Founder at Orainti
#structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti
THE STRUCTURED DATA
TOOLBOX FOR SEOS
#structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti
Structured data
provide a
mechanism to
inform search
engines about the
meaning of your
Web content…
#structureddata at #smxeast by @aleyda from @orainti
Google, Bing and
Yandex use
schema.org
vocabulary for
structured data that
can be used with
many encodings:
RDFa, Microdata
and JSON-LD
https://schema.org/docs/schemas.html
#structureddata at #smxeast by @aleyda from @orainti
JSON-LD is the recommended format by Google, 

that can facilitate implementation as well
https://developers.google.com/search/docs/guides/intro-structured-data
#structureddata at #smxeast by @aleyda from @orainti
JSON-LD is also
supported by
Bing too
https://blogs.bing.com/webmaster/august-2018/Introducing-JSON-LD-Support-in-Bing-Webmaster-Tools
#structureddata at #smxeast by @aleyda from @oraintihttps://yandex.com/support/webmaster/schema-org/intro-schema-org.html
However,
Yandex has only
officially
confirmed their
support of
microdata until
now
#structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti
Structured Data
usage is not a ranking
factor, but powers
search engines to
enhance search results
for a better
experience, like
Google does with rich
results …
#structureddata at #smxeast by @aleyda from @orainti
… which can also
improve users
perception and
engagement 

with pages in
search results…
#structureddata at #smxeast by @aleyda from @orainti
… and now it’s
also used by the 

Google assistant
to generate
actions too
https://developers.google.com/assistant/content/overview
#structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti
It’s an SEO win-win!
#structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti
Nonetheless, is
common to generate
errors when
implementing them,
that can waste
technical SEO effort
and resources…
#structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti
… and even
triggering manual
actions when using
them without
following Google’s
quality guidelines
#structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti
In those cases,
JSON-LD can
become a
nightmare!
#structureddata at #smxeast by @aleyda from @orainti
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Person",
"familyName": "Solis",
"givenName": "Aleyda",
"worksFor": "https://www.aleydasolis.com/en/",
"jobTitle": "SEO Consultant",
"gender": "http://schema.org/Female",
"sameAs": ["https://twitter.com/aleyda","https://
www.linkedin.com/in/aleyda/","https://www.facebook.com/
aleydaseotips/","https://www.youtube.com/c/
crawlingmondaysbyaleyda","https://www.instagram.com/
crawlingmondays/"]
}
</script>
#structureddata at #smxeast by @aleyda from @orainti
As SEO consultants, is a challenge we need to deal with!
#structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti
For real
#structureddata at #smxeast by @aleyda from @orainti
The best way I've found to maximize results while
minimizing errors is following an implementation process..
IDENTIFY
IMPLEMENT
VALIDATE
MONITOR STRUCTURED
DATA
#structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti
…while using a few tools to facilitate it all, 

which I‘ll share with you today!
IDENTIFY
IMPLEMENT
VALIDATE
MONITOR STRUCTURED
DATA
#structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti
IDENTIFY
#structureddata at #smxeast by @aleyda from @orainti
Although Search engines use schema.org, we should rely
on their own guidelines, as requirements might differ
https://developers.google.com/search/docs/guides/intro-structured-data
#structureddata at #smxeast by @aleyda from @oraintihttps://developers.google.com/search/docs/guides/search-gallery
Check directly with
each search engine
own supported
structured data list, -
like the Google
Search Gallery- to
identify
opportunities to use
with your Web
content
#structureddata at #smxeast by @aleyda from @oraintihttps://developers.google.com/search/docs/guides/search-gallery
It's important to
be aware that
the supported
structured data
and their related
snippets are
always changing!
#structureddata at #smxeast by @aleyda from @oraintihttps://webmasters.googleblog.com/2019/09/making-review-rich-results-more-helpful.html
Like the “self-serving” LocalBusiness and Organization
reviews change from September 2019
#structureddata at #smxeast by @aleyda from @oraintihttps://developers.google.com/search/docs/guides/search-gallery
Verify the relevant structured data description, feature
availability, examples, data type definitions…
#structureddata at #smxeast by @aleyda from @oraintihttps://developers.google.com/search/docs/data-types/course#example
Check the JSON-LD examples to identify any mismatch 

or lack of availability with your own existing data
#structureddata at #smxeast by @aleyda from @oraintihttps://developers.google.com/search/docs/data-types/course#guidelines
… as well as specific
guidelines: Is it
feasible for you to
implement them by
complying with
these rules?
#structureddata at #smxeast by @aleyda from @oraintiSemrush sensor
vs
Check the share
of search results
that show the
desired type of
features in your
sector
#structureddata at #smxeast by @aleyda from @oraintisemrush
…
Verify the SERP features triggered in search results where
your own site and main competitors are shown
#structureddata at #smxeast by @aleyda from @oraintisemrush
Identify the main
keywords and pages
triggering them, also
from your competitors.
Are these relevant for
you? Do you also have
this content already?
#structureddata at #smxeast by @aleyda from @oraintisemrush
Verify yourself how
these pages are shown
in search results with
these features
#structureddata at #smxeast by @aleyda from @oraintisemrush
Check potential SERP
features
opportunities
whenever you do a
keyword research too
#structureddata at #smxeast by @aleyda from @oraintihttps://www.searchenginejournal.com/google-structured-data/235109/
Since you likely have limited resources, it’s about 

focusing your efforts to keep it ROI positive
#structureddata at #smxeast by @aleyda from @orainti
Prioritize those
structured data
that comply with
these
requirements to
maximize your
effort impact
WILL THEY
IMPACT RESULTS
OF RELEVANT
QUERIES W/ NON-
TRIVIAL SEARCH
VOLUME?
DON'T PRIORITIZE PRIORITIZE
NO
NO
IS IT FEASIBLE
FOR YOU TO
IMPLEMENT
FOLLOWING
GUIDELINES?
NO
NO
ARE THEY
RELEVANT TO
YOUR CONTENT
MEANING?
YES
YES
YES
YES
WILL THEY
IMPROVE HOW
YOUR RESULTS
ARE SHOWN IN
SERPS?
#structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti
IMPLEMENT
#structureddata at #smxeast by @aleyda from @oraintihttps://codelabs.developers.google.com/codelabs/structured-data/index.html#0
Structured data
implementation
can be highly
facilitated by
guides like the
Google Codelabs
one…
#structureddata at #smxeast by @aleyda from @oraintihttps://technicalseo.com/tools/schema-markup-generator/
…or free JSON-
LD’s generators
like Merkle's, that
you can use to
establish patterns
to populate with
your data
#structureddata at #smxeast by @aleyda from @oraintihttps://www.rankranger.com/schema-markup-generator
… RankRanger’s
Free Generator
supports from
articles, to events,
FAQs, How-Tos, Job
Postings, Local
businesses,
products,
organizations,
recipes, videos and
Websites!
#structureddata at #smxeast by @aleyda from @oraintihttps://www.google.com/webmasters/markup-helper/
Or Google’s own Structured Data Markup Helper
#structureddata at #smxeast by @aleyda from @orainti
If you use a CMS there are also plugins, like the
Schema & Structured Data for WP & AMP
https://wordpress.org/plugins/schema-and-structured-data-for-wp/
#structureddata at #smxeast by @aleyda from @orainti
As well as enterprise level tools with further structured
data integration & support, like Schema App
https://www.schemaapp.com/
#structureddata at #smxeast by @aleyda from @oraintihttps://twitter.com/SimoAhava/status/1001397355403468802
Although not ideal,
you can use Google
Tag manager 

in case you can’t edit
your HTML too… just
be aware of changing
the snippet
#structureddata at #smxeast by @aleyda from @oraintihttps://saijogeorge.com/json-ld-schema-generator/tag-manager-fix/
Which can be also done by using this free tool

from Saijo George
#structureddata at #smxeast by @aleyda from @orainti
There's always a way to make it happen!
#structureddata at #smxeast by @aleyda from @orainti
#structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti
VALIDATE
#structureddata at #smxeast by @aleyda from @orainti
When implementing
your structure data,
besides making sure
that you follow
technical guidelines, it’s
also critical to verify
you comply with
quality ones too
https://developers.google.com/search/docs/guides/sd-policies
#structureddata at #smxeast by @aleyda from @orainti
There are general quality guidelines to be followed 

by any structured data type…
https://developers.google.com/search/docs/guides/sd-policies
DON’T USE
STRUCTURED DATA
IN A MISLEADING
WAY, EG. NOT REAL
CONTENT ON YOUR
PAGE
THE CONTENT
SHOULD BE VISIBLE
TO USERS
DON'T MARKUP
CONTENT
PROMOTING HATE,
ILLEGAL OR
HARMFUL
ACTIVITIES
AVOID
LACK OF
CONSISTENCY
WHEN MARKING
UP LISTS VS.
INDIVIDUAL
ITEMS
USE THE MOST
SPECIFIC
APPLICABLE TYPES
AND PROPERTIES
#structureddata at #smxeast by @aleyda from @orainti
… as well as specific of the structured data type you're
implementing
https://developers.google.com/search/docs/guides/sd-policies
#structureddata at #smxeast by @aleyda from @orainti
Go through the most
common structured data
errors to double verify
you don't fall into any
scenario
https://developers.google.com/search/docs/guides/prototype#common-sd-errors
#structureddata at #smxeast by @aleyda from @orainti
Don’t do this…
#structureddata at #smxeast by @aleyda from @orainti
Otherwise you can receive a manual action that will 

make your pages results to not being enhanced
#structureddata at #smxeast by @aleyda from @oraintihttps://search.google.com/test/rich-results
Verify your code complies with technical requirements to
generate rich results, before and after releasing
#structureddata at #smxeast by @aleyda from @oraintihttps://search.google.com/test/rich-results
Revise that you’re
adding all required
and ideally,
recommended
properties with
supported values.
Do it both with the
smartphone and
desktop
googlebots.
#structureddata at #smxeast by @aleyda from @orainti
You can use Chrome extensions to easily verify 

your top pages after you publish
https://chrome.google.com/webstore/detail/structured-data-testing-t/kfdjeigpgagildmolfanniafmplnplpl?hl=en
#structureddata at #smxeast by @aleyda from @orainti
As well as crawl your site w/ Screaming Frog that includes
structured data validation, to identify remaining issues
Screaming Frog
#structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti
MONITOR
#structureddata at #smxeast by @aleyda from @orainti
After releasing, use the “enhancements" search console
report to monitor valid types vs. errors and warnings
Google Search Console
#structureddata at #smxeast by @aleyda from @orainti
Start fixing those errors affecting more and most
important pages and validate the fix when ready
#structureddata at #smxeast by @aleyda from @orainti
You can follow-up with the validation process 

after submitting the issues too
#structureddata at #smxeast by @aleyda from @orainti
Use SEO monitoring tools to extract relevant structured
data & be alerted when it's changed to fix it faster
Contentking & Little Warden
#structureddata at #smxeast by @aleyda from @orainti
Avoid errors whenever your Web content or template is
changed, by establishing guidelines & validation rules
#structureddata at #smxeast by @aleyda from @oraintiGoogle Search Console
Follow-up with your site’s 

rich results/SERP features inclusion too
#structureddata at #smxeast by @aleyda from @oraintiRank ranger
Monitor the
pages and
queries
generating each
type of them
and their CTR
impact
#structureddata at #smxeast by @aleyda from @oraintiSeomonitor
Continuously identify further opportunities by analyzing
existing features on your targeted queries vs. competitors
#structureddata at #smxeast by @aleyda from @orainti
It’s about helping
search engines to
better understand your
content while
improving your site
search results visibility
and engagement in a
cost-efficient way
#structureddata at #smxeast by @aleyda from @orainti
Thank you! Questions?
#structureddata at #smxeast by @aleyda from @orainti
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Person",
"familyName": "Solis",
"givenName": "Aleyda",
"worksFor": "https://www.aleydasolis.com/en/",
"jobTitle": "SEO Consultant",
"gender": "http://schema.org/Female",
"sameAs": ["https://twitter.com/aleyda","https://
www.linkedin.com/in/aleyda/","https://www.facebook.com/
aleydaseotips/","https://www.youtube.com/c/
crawlingmondaysbyaleyda","https://www.instagram.com/
crawlingmondays/"]
}
</script>
1 of 64

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The Structured Data Toolbox for SEOs #SMXEast

  • 1. #structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti THE STRUCTURED DATA TOOLBOX FOR SEOS
  • 2. #structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti Structured data provide a mechanism to inform search engines about the meaning of your Web content…
  • 3. #structureddata at #smxeast by @aleyda from @orainti Google, Bing and Yandex use schema.org vocabulary for structured data that can be used with many encodings: RDFa, Microdata and JSON-LD https://schema.org/docs/schemas.html
  • 4. #structureddata at #smxeast by @aleyda from @orainti JSON-LD is the recommended format by Google, 
 that can facilitate implementation as well https://developers.google.com/search/docs/guides/intro-structured-data
  • 5. #structureddata at #smxeast by @aleyda from @orainti JSON-LD is also supported by Bing too https://blogs.bing.com/webmaster/august-2018/Introducing-JSON-LD-Support-in-Bing-Webmaster-Tools
  • 6. #structureddata at #smxeast by @aleyda from @oraintihttps://yandex.com/support/webmaster/schema-org/intro-schema-org.html However, Yandex has only officially confirmed their support of microdata until now
  • 7. #structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti Structured Data usage is not a ranking factor, but powers search engines to enhance search results for a better experience, like Google does with rich results …
  • 8. #structureddata at #smxeast by @aleyda from @orainti … which can also improve users perception and engagement 
 with pages in search results…
  • 9. #structureddata at #smxeast by @aleyda from @orainti … and now it’s also used by the 
 Google assistant to generate actions too https://developers.google.com/assistant/content/overview
  • 10. #structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti It’s an SEO win-win!
  • 11. #structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti Nonetheless, is common to generate errors when implementing them, that can waste technical SEO effort and resources…
  • 12. #structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti … and even triggering manual actions when using them without following Google’s quality guidelines
  • 13. #structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti In those cases, JSON-LD can become a nightmare!
  • 14. #structureddata at #smxeast by @aleyda from @orainti <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Person", "familyName": "Solis", "givenName": "Aleyda", "worksFor": "https://www.aleydasolis.com/en/", "jobTitle": "SEO Consultant", "gender": "http://schema.org/Female", "sameAs": ["https://twitter.com/aleyda","https:// www.linkedin.com/in/aleyda/","https://www.facebook.com/ aleydaseotips/","https://www.youtube.com/c/ crawlingmondaysbyaleyda","https://www.instagram.com/ crawlingmondays/"] } </script> #structureddata at #smxeast by @aleyda from @orainti As SEO consultants, is a challenge we need to deal with!
  • 15. #structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti For real
  • 16. #structureddata at #smxeast by @aleyda from @orainti The best way I've found to maximize results while minimizing errors is following an implementation process.. IDENTIFY IMPLEMENT VALIDATE MONITOR STRUCTURED DATA
  • 17. #structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti …while using a few tools to facilitate it all, 
 which I‘ll share with you today! IDENTIFY IMPLEMENT VALIDATE MONITOR STRUCTURED DATA
  • 18. #structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti IDENTIFY
  • 19. #structureddata at #smxeast by @aleyda from @orainti Although Search engines use schema.org, we should rely on their own guidelines, as requirements might differ https://developers.google.com/search/docs/guides/intro-structured-data
  • 20. #structureddata at #smxeast by @aleyda from @oraintihttps://developers.google.com/search/docs/guides/search-gallery Check directly with each search engine own supported structured data list, - like the Google Search Gallery- to identify opportunities to use with your Web content
  • 21. #structureddata at #smxeast by @aleyda from @oraintihttps://developers.google.com/search/docs/guides/search-gallery It's important to be aware that the supported structured data and their related snippets are always changing!
  • 22. #structureddata at #smxeast by @aleyda from @oraintihttps://webmasters.googleblog.com/2019/09/making-review-rich-results-more-helpful.html Like the “self-serving” LocalBusiness and Organization reviews change from September 2019
  • 23. #structureddata at #smxeast by @aleyda from @oraintihttps://developers.google.com/search/docs/guides/search-gallery Verify the relevant structured data description, feature availability, examples, data type definitions…
  • 24. #structureddata at #smxeast by @aleyda from @oraintihttps://developers.google.com/search/docs/data-types/course#example Check the JSON-LD examples to identify any mismatch 
 or lack of availability with your own existing data
  • 25. #structureddata at #smxeast by @aleyda from @oraintihttps://developers.google.com/search/docs/data-types/course#guidelines … as well as specific guidelines: Is it feasible for you to implement them by complying with these rules?
  • 26. #structureddata at #smxeast by @aleyda from @oraintiSemrush sensor vs Check the share of search results that show the desired type of features in your sector
  • 27. #structureddata at #smxeast by @aleyda from @oraintisemrush … Verify the SERP features triggered in search results where your own site and main competitors are shown
  • 28. #structureddata at #smxeast by @aleyda from @oraintisemrush Identify the main keywords and pages triggering them, also from your competitors. Are these relevant for you? Do you also have this content already?
  • 29. #structureddata at #smxeast by @aleyda from @oraintisemrush Verify yourself how these pages are shown in search results with these features
  • 30. #structureddata at #smxeast by @aleyda from @oraintisemrush Check potential SERP features opportunities whenever you do a keyword research too
  • 31. #structureddata at #smxeast by @aleyda from @oraintihttps://www.searchenginejournal.com/google-structured-data/235109/ Since you likely have limited resources, it’s about 
 focusing your efforts to keep it ROI positive
  • 32. #structureddata at #smxeast by @aleyda from @orainti Prioritize those structured data that comply with these requirements to maximize your effort impact WILL THEY IMPACT RESULTS OF RELEVANT QUERIES W/ NON- TRIVIAL SEARCH VOLUME? DON'T PRIORITIZE PRIORITIZE NO NO IS IT FEASIBLE FOR YOU TO IMPLEMENT FOLLOWING GUIDELINES? NO NO ARE THEY RELEVANT TO YOUR CONTENT MEANING? YES YES YES YES WILL THEY IMPROVE HOW YOUR RESULTS ARE SHOWN IN SERPS?
  • 33. #structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti IMPLEMENT
  • 34. #structureddata at #smxeast by @aleyda from @oraintihttps://codelabs.developers.google.com/codelabs/structured-data/index.html#0 Structured data implementation can be highly facilitated by guides like the Google Codelabs one…
  • 35. #structureddata at #smxeast by @aleyda from @oraintihttps://technicalseo.com/tools/schema-markup-generator/ …or free JSON- LD’s generators like Merkle's, that you can use to establish patterns to populate with your data
  • 36. #structureddata at #smxeast by @aleyda from @oraintihttps://www.rankranger.com/schema-markup-generator … RankRanger’s Free Generator supports from articles, to events, FAQs, How-Tos, Job Postings, Local businesses, products, organizations, recipes, videos and Websites!
  • 37. #structureddata at #smxeast by @aleyda from @oraintihttps://www.google.com/webmasters/markup-helper/ Or Google’s own Structured Data Markup Helper
  • 38. #structureddata at #smxeast by @aleyda from @orainti If you use a CMS there are also plugins, like the Schema & Structured Data for WP & AMP https://wordpress.org/plugins/schema-and-structured-data-for-wp/
  • 39. #structureddata at #smxeast by @aleyda from @orainti As well as enterprise level tools with further structured data integration & support, like Schema App https://www.schemaapp.com/
  • 40. #structureddata at #smxeast by @aleyda from @oraintihttps://twitter.com/SimoAhava/status/1001397355403468802 Although not ideal, you can use Google Tag manager 
 in case you can’t edit your HTML too… just be aware of changing the snippet
  • 41. #structureddata at #smxeast by @aleyda from @oraintihttps://saijogeorge.com/json-ld-schema-generator/tag-manager-fix/ Which can be also done by using this free tool
 from Saijo George
  • 42. #structureddata at #smxeast by @aleyda from @orainti There's always a way to make it happen! #structureddata at #smxeast by @aleyda from @orainti
  • 43. #structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti VALIDATE
  • 44. #structureddata at #smxeast by @aleyda from @orainti When implementing your structure data, besides making sure that you follow technical guidelines, it’s also critical to verify you comply with quality ones too https://developers.google.com/search/docs/guides/sd-policies
  • 45. #structureddata at #smxeast by @aleyda from @orainti There are general quality guidelines to be followed 
 by any structured data type… https://developers.google.com/search/docs/guides/sd-policies DON’T USE STRUCTURED DATA IN A MISLEADING WAY, EG. NOT REAL CONTENT ON YOUR PAGE THE CONTENT SHOULD BE VISIBLE TO USERS DON'T MARKUP CONTENT PROMOTING HATE, ILLEGAL OR HARMFUL ACTIVITIES AVOID LACK OF CONSISTENCY WHEN MARKING UP LISTS VS. INDIVIDUAL ITEMS USE THE MOST SPECIFIC APPLICABLE TYPES AND PROPERTIES
  • 46. #structureddata at #smxeast by @aleyda from @orainti … as well as specific of the structured data type you're implementing https://developers.google.com/search/docs/guides/sd-policies
  • 47. #structureddata at #smxeast by @aleyda from @orainti Go through the most common structured data errors to double verify you don't fall into any scenario https://developers.google.com/search/docs/guides/prototype#common-sd-errors
  • 48. #structureddata at #smxeast by @aleyda from @orainti Don’t do this…
  • 49. #structureddata at #smxeast by @aleyda from @orainti Otherwise you can receive a manual action that will 
 make your pages results to not being enhanced
  • 50. #structureddata at #smxeast by @aleyda from @oraintihttps://search.google.com/test/rich-results Verify your code complies with technical requirements to generate rich results, before and after releasing
  • 51. #structureddata at #smxeast by @aleyda from @oraintihttps://search.google.com/test/rich-results Revise that you’re adding all required and ideally, recommended properties with supported values. Do it both with the smartphone and desktop googlebots.
  • 52. #structureddata at #smxeast by @aleyda from @orainti You can use Chrome extensions to easily verify 
 your top pages after you publish https://chrome.google.com/webstore/detail/structured-data-testing-t/kfdjeigpgagildmolfanniafmplnplpl?hl=en
  • 53. #structureddata at #smxeast by @aleyda from @orainti As well as crawl your site w/ Screaming Frog that includes structured data validation, to identify remaining issues Screaming Frog
  • 54. #structureddata at #smxeast by @aleyda from @orainti#structureddata at #smxeast by @aleyda from @orainti MONITOR
  • 55. #structureddata at #smxeast by @aleyda from @orainti After releasing, use the “enhancements" search console report to monitor valid types vs. errors and warnings Google Search Console
  • 56. #structureddata at #smxeast by @aleyda from @orainti Start fixing those errors affecting more and most important pages and validate the fix when ready
  • 57. #structureddata at #smxeast by @aleyda from @orainti You can follow-up with the validation process 
 after submitting the issues too
  • 58. #structureddata at #smxeast by @aleyda from @orainti Use SEO monitoring tools to extract relevant structured data & be alerted when it's changed to fix it faster Contentking & Little Warden
  • 59. #structureddata at #smxeast by @aleyda from @orainti Avoid errors whenever your Web content or template is changed, by establishing guidelines & validation rules
  • 60. #structureddata at #smxeast by @aleyda from @oraintiGoogle Search Console Follow-up with your site’s 
 rich results/SERP features inclusion too
  • 61. #structureddata at #smxeast by @aleyda from @oraintiRank ranger Monitor the pages and queries generating each type of them and their CTR impact
  • 62. #structureddata at #smxeast by @aleyda from @oraintiSeomonitor Continuously identify further opportunities by analyzing existing features on your targeted queries vs. competitors
  • 63. #structureddata at #smxeast by @aleyda from @orainti It’s about helping search engines to better understand your content while improving your site search results visibility and engagement in a cost-efficient way
  • 64. #structureddata at #smxeast by @aleyda from @orainti Thank you! Questions? #structureddata at #smxeast by @aleyda from @orainti <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Person", "familyName": "Solis", "givenName": "Aleyda", "worksFor": "https://www.aleydasolis.com/en/", "jobTitle": "SEO Consultant", "gender": "http://schema.org/Female", "sameAs": ["https://twitter.com/aleyda","https:// www.linkedin.com/in/aleyda/","https://www.facebook.com/ aleydaseotips/","https://www.youtube.com/c/ crawlingmondaysbyaleyda","https://www.instagram.com/ crawlingmondays/"] } </script>