The Mall profile of DFC

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Opened on April 5, 2017
Opened on April 5, 2017

2. Doha Festival City is a 600,000
square metres (6,500,000 sq ft)
shopping destination in Qatar ,
with 240,000 square metres
(2,600,000 sq ft) Retail space,
it is the largest operating mall
in Qatar as of 2018,
Located north of the
capital Doha in Umm Salal
Mohammed, near the Al
Shamal Road-QATAR.
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3. Entertainment
•Vox Cinemas
•Angry Birds
World
•Virtuocity
•Caboodle
•Outdoor Leisure
Trail
•Snow Dunes
•Juniverse
Dine
•Cafés
•Restaurants
•Chocolates, Ice Cream & Confectionery
•North Food Court
•South Food Court
•Open for Breakfast
Signature Services
•In-Mall Taxi
•ATM Machines
•5 Stars Services
•Islamic Prayer Rooms
•Mall Guide
•Portable Phone Chargers & Phone
Charging Stations
•VIP Valet Parking
•Lost & Found
•Free Wi-Fi
DFC MALL Directory
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4. •Arabian Fashion
•Children & Maternity Fashion
•Department Stores
•Eyecare & Eyewear
•Fashion Accessories
•Financial Services
•Footwear, Bags & Leathergoods
•Health & Beauty Services
•Hobbies, Toys & Electronics
•Home Furnishing
•Hypermarket
•Lingerie & Swimwear
•Men's Fashion
•Perfume & Cosmetics
•Specialty Shops
•Sportswear & Sporting Goods
•Watches & Jewellery
•Women's Fashion
Shops at DFC
DFC MALL Directory
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5. WITH OVER 100 DINING OUTLETS
Doha Festival City is a dining destination in Qatar, as the
mall is home to well-loved restaurants such as Nando’s,
Cheesecake Factory, PF Chang’s, Jamie’s Italian, Café
Coco, 800 Degrees, Aimee’s Café, Texas Roadhouse and a
variety of popular fast-food chains.
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ENTERTAINMENT

6. ENTERTAINME
NT
the world’s first Angry Birds World
The world’s first-of-its-kind Angry Birds World brings
together the fun and the playful spirit of the Angry Birds
characters for the whole family members featuring over 20
unique rides and attractions
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7. THE REGION'S DEDICATED GAMING HUB
VIRTUOCiTY is the region’s first dedicated digital gaming hub that merges the
virtual world with the real world in a thrilling, competitive environment.
Equipped with full motion racing simulators, escape rooms and a
multipurpose eSports arena, the park offers an immersive digital experience
for teens and adults. Virtuocity’s range of interactive attractions pit player
against player and team against team, bringing cutting-edge technology and
innovation to the forefront.
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ENTERTAINMENT

8. Snow Dunes | Coming Soon
Defying logic and guaranteed to
delight, our snow park set in the
desert is a global first.
Outdoor Leisure Trail
The Outdoor Leisure Trail
surrounding Doha Festival
City caters for both running
and cycling, and is designed
with fun and fitness in mind.
Vox Cinemas
Enjoy the show on an
IMAX cinema, 7-star
experiences, and plush
seats across all
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ENTERTAINMENT

9. Demography Mix of Store
0%
10%
20%
30%
40%
50%
60%
26-25 36-45 OTHERS
52%
32%
20%
AGE GROUP
39%
27%
12%
22%
Nationality Mix
Asian Expats(IND & PHI) Arab Expats Qataris Others
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10. DFC MALLANALYIS
LFL sales performance by category Mix Of mall
Ladies Fashion
17%
Department Store
13%
Men Fashion
9%
Children / Maternity
9%
Unisex Fashion
6
Shoes / Footwear /
Handbags
1%
Traditional
-3%
Fashion mix of DFC MALL
Ladies Fashion 17%
Department Store 13%
Men Fashion 9%
Children / Maternity 9%
Unisex Fashion 6%
Shoes / Footwear / Handbags 1%
Traditional -3%
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11. Fashion - Accessories 54%
Health & Beauty / Cosmetics /
Perfumes 8%
Lingerie / Swimwear 10%
Jewellery/Watches 24%
Pharmacy 21%
Optical/Sunglasses 18%
Services - Fitness / Beauty 34%
Health & Beauty | Accessories
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DFC MALLANALYIS

12. For the month DHFC recorded footfall +21% yoy.
Footfall was predominantly driven by commercial
event.
Weekdays recorded an average weight was 39%
whilst weekends recorded 61%.
Whilst the geo political crisis and expat concerns
over retrenchment and personal financial security
continues to influence many expats spending dhfc
customer base continues to be heavily influenced by
retailers promotional activity with consumers again
making dhfc their mall of choice for qatar national
day and shop qatar events
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Foot-fall
0
10000
20000
30000
40000
50000
60000
70000
80000
Jun Aug Oct Dec Feb May Jul Sep Nov Jan Mar
2017 2018 2019
MAX 22% Growth
Total
DFC MALL & Store ANALYIS

13. Competitor data
Babyshop
79942
27%
Lifestyle
9%
shoe Mart
6%
Splash
12%
H&M
19%
23423
8%
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19%
Babyshop Lifestyle shoe Mart Splash H&M LCWALKIKI MAX
Brand AVG Productivity
Babyshop 79942 4.9
Lifestyle 24805 2.9
shoe Mart 18603 2.2
Splash 35915 2.5
H&M 55556 5
LCWALKIKI 23423 2.34
MAX 54000 2.41
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14. 54,000
Sale
PY ATVYTD:120 3% Growth.
124
ATV
PY_ASP 26.58
27.31
ASP
Growth
Average Business-YTD
51%
. PYYTDAverage:35,000
PY QTY:1278.
1898
QTY
SPF 2.4
Area:22443
.
28918 51.2% 100.00% 100% 2.4
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Total 14725 51.2% 100.00% 100% 2.4
Children 3307 33.9% 22.46% 26% 2.4
Ladies 3461 60.0% 23.51% 27% 1.3
Men 2317 53.9% 15.73% 17% 2.1
Lingerie 1933 62.3% 13.13% 7% 2.3
Footwear 1769 45.7% 12.02% 12% 2.2
Accessories 1052 63.8% 7.14% 4% 2.1
Home 354 53.8% 2.40% 5% 6.1
Max Beauty 2 0.01% 2.9
Beauty 163 14.9% 1.11% 1% 4.5
Toys & Lugg 366 100.7% 2.49% 1% 4.7
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Bills FF
450
47% growth
1550
22% growth
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15. THANK YOU
The Team Qatar