Advanced Master in Digital Business Strategy 2017 Topic: "Does a careful digitized management of the employee experience bring an improvement in performance within the IT sector?" Results of quantitative and qualitative studies

1. Digital EX in the IT sector:
towards improved
performance?
Thesis defense
Elodie IMBERT
November 30th 2017

2. Why this topic?
▶ Directly linked to my HR experience
▶ The characteristics of the IT sector : attractiveness,
innovative
▶ IT profiles under recruitment pressure

3. Problematic
Does a careful digitized management
of the employee experience bring an
improvement in performance within
the IT sector?

4. Hypotheses
➊ The IT sector takes into account the employee experience
and has put in place processes, tools to manage it
➋ Employee experience is essential for talent management
in the IT sector
➌ The IT sector has methods of construction and
continuous improvement of the employee experience

5. EX, a must-have
▶ EX as a competitive advantage
▶ Employee retention
▶ Increase employee commitment and motivation

6. No EX without CX + UX

7. Key Factors of Success of EX
▶ Digital
▶ Employee oriented
▶ An employer brand aligned on corporate culture
▶ Managerial involvment
▶ Workplace wellness (QWL)

8. How to measure EX?
▶ Break down into sub-experiences
▶ Set priorities
▶ Select the experience to be measured and define
metrics
▶ Collect feedbacks
▶ Analyze to improve

9. Employees’ expectations

10. For more than 46% of
them, digital processes
favor a significant
change in their career
development
80% of respondents
were not confronted
with digital tools in
their recruitment
process
► Benefit from more digital in their working life
1/3 considers their company
behind the digital
transformation compared to
other companies in the sector
61% think digital
has an overall
positive impact
on their
professional
lives
The collaborative
aspect of the sector
is not reflected in
the use of
dedicated digital
tools: 70% declare
not to benefit from
tools of this type

11. Physical evolutions:
①creating informal exchanges (21%)
②offering a space for games and
relaxation (20%)
③benefiting from a dedicated room to
creativity
► Want workplace evolution
Due to :
①time saving (29%)
②real-time synchronization of data (19%)
③improved visibility (18%)
42% expect
their
companies to
implement
teleworking
Digital tools
are acclaimed
by 72% of
employees in
the sector

12. ► Have more share & collaboration
①increase sharing and collaboration
(31%)
②no opinion (25%)
③more tools (24%)
What are the
priority project
to implement
regarding the
EX?

13. Assessment of EX
in the IT sector

14. ► An asset to attract and retain talent
“Today we are very
attractive, I receive 1 to 2
CV per day, which
happens
like that
spontaneously[...] so yes
we have an employer
brand that is very strong”
“The employee experience goes so far
as to involve employees in products,
because suddenly it allows to play on
the belonging to the company and the
identification to the brand”
“Why do we have
trouble recruiting?"
and I think it's because
we are not well
enough known in the
area locally”

15. ► The QWL as a gateway to EX
“For me, the conditions for success, we
spend 1/3 of our time together so the
condition of success I tell you is well-
being, that we are together and we all
want to move forward together and
move forward together.”
“the well-being
of the
employees is
the first wealth
of this
company”
“QWL is essentially about
the meaning we bring to the
work we do individually”

16. ► The central role of management
“For managers it's very important, it's
also up to them to set an example and
show the way.”
“we can provide
many tools but
there is also a
management
aspect that is
strong”
“finally, the employee
experience, it is also about
the quality of management
obviously.”
“The
manager is
an important
relay of
information”

17. Difficulties
&
Limits of EX

18. “it was a real revolution that
frightened many people, including
HR and recruiters, who saw their
craft turning to see losing perhaps
their value”
“because at first, I shocked
the DG who was afraid of a
leak of talent”
► Change Management
“I would say that the
projects that can be
more sensitive are
those that will change
the working methods,
the everyday life,
where we will be a
little in an area of
discomfort.”
“you realize
that young
people had
big obstacles”

19. “we encounter difficulties since we
have a daily topic is the structuring
of the company. Initially a lot of
spirit start-up where we did all a
little”
► Structuring
“the first difficulty is when we
bring someone from outside,
go to accept people who have
been there for 2 or 3 years”
“They were afraid of
everything, that the new
person was more
innovative, that she took
their place”

20. “we don't communicate
enough externally”
“The ideas I think
we have them
after that is the
lack of time for
the moment”
► Lack of resources
“We spent quite a bit
of money on it with
not bad results after
there was a problem
of time.”

21. “finally, to the point that, where I
am critical, is that we have made
employees a little bit too assisted,
[...]. I called it the welfare
company.”
“It was to make them understand
that they had to be also artisans
with us HR, of their career in the
company because it was necessarily
done in collaboration.”
▷ Empowerment “To empower them, you
have to give them rules,
give them a framework.
Empowerment is not
letting people go out
into the wild and tell
them to go there. The
framework, it was given
and the first step is to
acculturate people to
this framework.”
“the more we are
going to make
people autonomous,
the more we will
develop the
company”

22. “the HR role is evolving
enormously [...] it is HR to impulse
human contact and contact will not
be made from employee to HR but
from employee to employee and
from employee to manager.”
▷ Employees’ perception of HR
“in all companies, whatever
they are, you always hear
people say that they do not
see enough HR”
“it was very frustrating
because we had aftershocks,
so it was anecdotal, but we
had "but what do you serve?",
"but what are you doing all
day? "
“There was
a whole myth to
deconstruct”

23. Recommendations

24. Recommendations
▶ Define the touch points to be activated
▶ Use helping methods to improve the EX
▶ Rethink the HR role in the IT sector

25. Thank you
for your
attention