Elaine McHale summary of key professional skills.

1. Key Skills
Elaine McHale
Strategic management: I possess well-developed strategic skills, with an ability to focus on the external
environment alongside long-term objectives and take correctional action where needed. Proven ability to
engage and achieve buy-in from a range of stakeholders in the achievement of objectives. Skilled at
development of strategic business plans in the provision of direction and growth and monitoring of progress
using appropriate software tools. I apply keen analysis to effect changes including streamlining processes, driving
organisational improvements and implementation of best practices.
Project Management: I have successfully managed a series of projects within the services industries. I have
successfully engaged a range of stakeholders in start-up situations, and have proven ability in building and
maintaining client relationships through excellent communication skills. Demonstrated a high level of business
acumen, ensuring excellent financial management, motivational team management, stewardship, compliance
and timely and accurate reporting on the various projects I have been involved in.
Marketing management: Significant experience in market research and analysis, demonstrated ability in
developing marketing strategies and action plans based on market insights. Assessing new opportunities and
developing tactical plans in response to market changes. Adept at managing and connecting online and offline
marketing activities through leverage of existing brand capital. I have proven experience in utilising marketing
tools to develop business growth.
Team management. I have recruited, motivated, trained and led medium sized business teams (15+). I possess
charisma and energy to inspire, lead and develop staff. Solid experience in the training and mentoring of staff
providing appraisals and performance reviews. I have developed and supported a cross functional culture of
continuous improvement in the organisations where I have worked.