1. Chapter 1
Executive Summary
Key elements of the plan
The business is of a Delhi based samosa point shop. It comprises of six partners and eight employees. The
business deals in a new and wide variety of samosas like tandoori paneer, kadai paneer, paneer pyaz,
chowmein, macroni,, Indian pizza, Italian pizza, mix veg, dal samosa etc in India.
Store design that will be both visually attractive to customers, and designed for fast and efficient
operations
Employee training to insure the best samosas preparation techniques.
Marketing strategies aimed to build a solid base of loyal customers
The products we serve are of the highest quality. We combine this quality with great service and
atmosphere
Customer satisfaction with high quality samosas and services
Competent management staff who makes the samosas and its filling fresh and good quality
Location is our key success factor means that on GT road Rah wali is very suitable for our
business.
Management that treats every employee equally. We create an atmosphere where employee's
love coming to work and can earn good money.
Our commitment to providing excellent quality samosas at all times
Excellent Customer Service. Quick delivery and each customer will be treated as would
an honored guest in our homes
The best products - freshest, cleanest premium serving
Product quality. Not only great food but great service and atmosphere
The creation of a unique, innovative, upscale atmosphere that will differentiate
Different variety of samosas will give customers a unique experience as well as excellent
product.
Maintain good relationships with reliable supplier
BUSINESS DESCRIPTION
Our business name is SAMOSA POINT and we have different varieties of samosas.
Samosa point is providing the totally fresh samosas and different varieties from the last few years.
People are very much conscious about their health and mostly people like the junk food or fried snacks
so we give the unique experience in samosas and a feeling to enjoy the flavours.
Product and services
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2. We make fresh samosas 16 flavors in samosas available throughout the year tandoori paneer, chilly
paneer, kadai paneer, malai paneer, paneer pyaz, macroni, Indian pizza, Italian pizza, dal, corn,
mushroom, chowmein, aloo, mix veg, meetha, shahi paneer
Product Differentiation
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We are providing the huge range of products in local market before no one local has a large number of
Variety in this field so that we have a comparative edge on other samosas shops.
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100% taste
16 different flavor
Target market
Samosa point currently targeting sensory and worries segments. For every segment samosa point has
made its product. Samosa point targeting the all customer who include in both segment sensory and
worries. Samosa point targeting all customers those are health conscious and seeking benefit in the
product. Samosa point provides feeling with different flavor and traditional snack to fulfill the need of
customer of every segment
Chapter 7
Marketing Research
(A) MARKET CONDITIONS
Existing demand of the target market1
Estimated samosa market in India is worth RS 1000 Crore. So with an ever-growing customer
base of Middle- Class, juice making companies will have wider access to consumers who can
shell out money to buy samosas.
1
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3. So we can say with ever increasing disposable income and increasing awareness
among consumers there is immense potential in samosa market in upcoming years
Competition
a. There is competition from companies supplying samosas like Haldiram & Bikaner.
b. Other local samosa shops in that region.
Strengths and weaknesses of the Industry- barrier to entry
Strengths
1. Basic consumer neeed
2. Large growing market
3. Different flavours and packages
4. Low costs
5. Non alcoholic
Weaknesses
1. Negative claim
2. Traditional preservations
3. Narrow range of materials
4. Health issues
Barrier to entry
In the samosa industry there are high entrance barriers because there are big companies that have
economies of scale because of the great amount of products they sale, and this companies have
machinery to make a lot of samosa of different vegetables, making it easy for big companies to have
economies of scale. Many of these companies not only make samosa, but have products like patties,

4. burgers, kulcha and other beverages. These make the entrance difficult for new companies, especially
small ones that can’t compete with the low prices.
The capital requirements for new entrants is high because companies already established are big
companies, such as Haldiram & Bikaner. These are big companies that have been in the industry for
several years, and the brands are already known for consumers, this is what makes it difficult to
compete against them.
(A)SWOT of the competitors
The following are strengths and weaknesses of the major competitors.
Gupta samosa corner
This samosa shop is located in kashmiri gate and is known for its quality and service to the customers.
Booster juice will be soon coming up with branches in other nearby areas.
o Strengths: The main strength of gupta samosa is that it is the only business in Delhi that
caters to the quality samosa market. It also has very reasonable prices.
o Weaknesses: The primary weakness of gupta samosa master is that it does not sell artificial
flavor . fillings are also not of good quality.
Samose wala
Samose wala is located at Chanakya Puri. It is a famous shop selling variety of samosas at low prices.
One major limitation of the shop is that it does not have sitting arrangement for people and also is
uncovered which becomes its major drawback during summers.
o Strengths: The main strength of samosa sold by samosa wala is their low price and the
convenience to the shopper in buying samosas while doing their shopping.
o Weaknesses: The main weakness of juices sold by samosa wala is that they do not sell
quality samosa and prefer to sell the more inexpensive brand with lower quality taste.
Samose hi samose
It is located in Govindpuri extension. This is the only branch as of now.

5. o Strengths:The main strengths are that it deals in a variety of samosas. it provides good
quality ti its customers.
o Weaknesses; The main weakness is its location.
(c)Opportunities and reasons for entering into the business
Changing Social Trend
Consumers in drink fresh juices on a regular basis as they increasingly concentration adopts Western
lifestyles, especially the younger generation which is hugely influenced by the Western media. Younger
consumers tend to follow Western eating and drinking habits. There was an increase in demand for
functional drinks over the review period
Health conscious
Increasing health and hygiene awareness among India is has greatly increased sales of fruit/vegetable
samosa. Both the government and the media have started health awareness campaigns to make India is
realizes that consumption of samosa is as essential as eating food. samosas are doing very well in both
urban and rural areas
Market growth samosa market expands very fast .A new research proves that in future (2012) every
person use 100 samosas per years.
Limited options in real fruits juices: Limited options in locally produced real fresh fruit juices
(D) Limitations of the business
This is very beneficial for those people who believe in quality and hygiene factors. However, due
to some financial constraints lower income group people may not go for consuming juice from
this juice hut. Only rich and affluent people will be ready to avail their services.
Sometimes, the staff of these agencies are not motivated enough and as a result may end up
giving you unsatisfactory cleaning