2. ABOUT US
PARATHA EXPRESS Eat HEALTHY… is the 1st, Indian fast
food Quick Service Restaurant brand that serves Variety
of Parathas made from Whole Wheat.
Here you can also order the products like Wraps, Panani,
Rice-A-Bowl, Tray Meal, Paratha Pan Pizza, Cheesy
Toasts, Kids Menu, BhajiPav, Lassi, Coolers, Frankie, etc.
It is fastest growing quick service restaurant chain that
serves Paratha in fast food style.
The brand is owned by GMJ Events & Hospitality,
Vadodara, India established in 2013.
www.parathaexpress.co.in2
3. HEALTY FOOD IS A BASIC NEED
& NOT LUXARY……
The concept behind the birth of PARATHA EXPRESS is to
serve the clients with healthy, tasty & nutritious power-meal
prepared from Whole Wheat.
Each Paratha at Paratha Express are hand tossed with love
& garnished with our secret ingredients.
In just 3 years of time, PARATHA EXPRESS has changed the
definition of fast food.
Now the fast food is healthy, tasty & nutritious only at
PARATHA EXPRESS Eat HEALTHY…
www.parathaexpress.co.in3
4. MISSION
To be customer's favorite food to
eat and favorite place to sit.
www.parathaexpress.co.in4
5. VISION STATMEMENT
To be the No.1 QSR franchise brand in India and abroad, while
delivering healthy, tasty & nutritious Paratha prepared from
Whole Wheat at very reasonable cost.
www.parathaexpress.co.in5
6. CORPORATE VALUES
Commitment to our customers
Our customers are the reason for our existence. We serve them
with high quality food, clean and welcoming environment & A Value
for Money products.
Business Ethics
At Paratha Express, we do our business at high standards of
fairness, honesty and integrity.
Paratha Express Joint Family System
Our business model, is like a joint family; balancing the interests of
all – franchisee, supplier, customers & employees.
www.parathaexpress.co.in6
9. Advantages of having PARATHA
EXPRESS as a franchisee
Established corporate image and brand awareness &
trust.
Extensive training and support to the franchisee.
Paratha Express already has the business model in
place; you can focus on running a successful business.
A great way for individuals to own and operate their
own business.
www.parathaexpress.co.in9
10. Mall Food Court Unit Franchise :- In this type of franchise you can
own and start PARATHA EXPRESS Eat HEALTHY… outlet at Food court of mall,
having 250sq feet carpet area.
Investment-9lacs approx.
Single Unit Franchise :- In this type of franchise you can own and start
PARATHA EXPRESS Eat HEALTHY… outlet & start earning. Minimum
requirement single outlet is 400 sq feet carpet area.
Investment-11to13lacs approx.
Multi-Unit Franchise:- Here you have an opportunity to own more
than 2-6 PARATHA EXPRESS Eat HEALTHY…outlets in the radius of 10 km.
Investment-20lacs & above.
Note:- Investment includes franchisee fee & capital investments.
www.parathaexpress.co.in10
Types of Franchise
11. Joint Venture:- It’s a partnership model, if an individual/company
have property and financial recourses, than company can open
outlets jointly and share the rewards proportionally. (Only In
BARODA)
Area developer:- This model is only for Metro cities where typically
involves greater number of PARATHA EXPRESS Eat HEALTHY…outlets
encompassing a larger territorial area. The area developer have
right to open a pre-determined number of PARATHA EXPRESS Eat
HEALTHY…outlets in a certain territory. Investment-25lacs approx.
Master Franchise:- Master Franchise of PARATHA EXPRESS Eat HEALTHY…
allows the individual or company to purchase the right to open the
number of outlets and also to sub-franchise within the state. Master
Franchise will work & design the strategy with corporate and have to
provide the required support to the outlets & sub-franchise.
Investment-35 to 40 lacs.
Note:- Investment includes franchisee fee & capital investments.
www.parathaexpress.co.in11
Types of Franchise