"11 Growth Tips for taking your online business to the next level" Customer insights - get to know your customer Customer engagement - how to talk to customers to boost loyalty and improve sales Social Sales - new, effective way for acquiring customers online How to track effects of you marketing efforts? How to make your communication stand out? It is never too early for advanced business analytics. Tools to help you automate your business

2. Building my credibility.

5. 120 new customers acquired every month.

8. 11 Growth Tips for taking your
online business to the next level.

9. Track your users to understand
why they buy (or not buy) your product.
Tip #1

14. Fix UX inefficiencies
before you expand your marketing.
Tip #2

19. Build your marketing around
Customer Acquisition Cost (CAC) and
Customer Lifetime Value (CLV)
Tip #3

20. CAC analysis example for Twitter Ads.

23. $3 per click.
14% conversion from new users to trials.
$21 per trial.
3% conversion from trials to paying customers.
$693 Customer Acquisition Cost (CAC).
[with $1900 Customer Lifetime Value (CLV)]

24. Making Your Advertising Message Stand Out.
(captain obvious right?)
Tip #4

28. Produkt

29. Produkt

30. Stop using buzzwords.
Tip #5

33. Stop wasting everybody’s time.
Tip #6

36. Leverage new sources of data.
Tip #7

39. Analyse inbound traffic of other tools
with a similar target group.
Tip #8

43. Use User-ID integration with Google Analytics
to find patterns for new customers.
Tip #9

45. Use auxiliary marketing metrics
to get rid of a marketing inertia.
Tip #10

50. Use Social Selling to find new customers.
Tip #11

52. The Social Facts
the
social
facts
+
5500+DAILY QUESTIONS ON
QUORA
9
$ +41%35-54 AGE RANGE ON
SOCIAL SINCE 2011
+20%SHORTER SALES CYCLE
WHEN DRIVEN
THROUGH SOCIAL
8000+NEW LINKEDIN
GROUPS PER WEEK

53. Works for us.

58. High quality traffic.

59. Others already do this.

62. Conclusion.

64. Thank you!
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