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As part of global inbound marketing week 2015, Katapult hosted a free business event at the University of Derby. Titled 'Marketing with a magnet (not with a sledgehammer) the event covered why outbound marketing techniques are no longer effective, and why inbound marketing is the way forward.
Our Digital Marketing Director, Martin Broadhurst was the speaker at the event. He shared insights on how to use inbound marketing techniques to draw buyers toward your digital channels where they can learn more about what you offer on their own terms.