This session will explore the workings and benefits of a software based, on-premise/cloud hybrid media processing platform. A hybrid or private cloud solution allows core processing volume to run on a customer premise within a virtualized private cloud infrastructure like OpenStack, Joyent, VMWare etc. In this model the true benefit of cloud media processing, elastic capacity, is maintained. Because the on-premise capacity limits of private cloud are reached by job volume, the hybrid cloud bursts seamlessly to the public cloud environments with no disruption in workflow. This presentation will discuss the hybrid cloud in detail and cover its benefits to customers' workflow.

1. EXPLORING
THE
HYBRID
Use Public & Private Cloud architecture for efficient Media Processing
Jeff Malkin, President | Encoding.com

2. WHAT IS VIDEO TRANSCODING?
2
• Enable multi-screen video
playback
• Complex & expensive to
scale and maintain

3. 3
BENEFITS OF CLOUD MEDIA PROCESSING
• Real-time dynamic scale
• Automated global workflow
• Feature-rich agile platforms
• SaaS financial model

4. 4
CHALLENGES OF USING CLOUD
• Large file transfer
• Security
• Latency (for Live Transcoding)
• Usage economics

5. 5
SOLUTION: HYBRID CLOUD FOR MEDIA PROCESSING

6. 6
HYBRID BENEFIT 1: MASSIVE AND SECURE FILES
• Keep raw, edit & mezzanine
files local
• Lock premium content
behind firewall

7. 7
HYBRID BENEFIT 2: CLOUD ORCHESTRATION
• Cloud managed global
compute resources
• Managed encoding software
engines
• Dynamic workflow
configuration

8. 8
HYBRID BENEFIT 3: FLEXIBLE COST MODEL
• CAPEX: perpetual license,
compute, storage
• OPEX: usage / subscription

9. 9

10. 10
CONCLUSION: HYBRID CLOUD FOR EFFECIENT
MEDIA PROCESSING
• Cloud Scale
• Managed SaaS
• Best Economics

11. 11
Thank you.
Jeff Malkin | Jeff@encoding.com
www.encoding.com