Inzicht werkwijze reiziger. Verplaatsingsketen opgehakt in stukken op basis van verkeerskundig en psygologisch onderzoek. Inzicht !!!!! Per stap/beslismoment gekeken welke diensten en maatregelen. Maatregelen: Prijsprikkel, parkeergeleiding, reiswijzer met reistijden en kosten per modaliteit (OV, auto, fiets). Doel: in de huid kruipen van de reiziger.
Nomadic device required to cover complete chain from kitchen table to desk. Need for openness between in-car devices and nomadic device. The need for an open interface. Inform traveler about actual and predicted situation and alternatives.
The! traveler does not exists, but consists of several target groups with different interests, needs and cost drivers. The to determine the effective measure to change behavior into the desired direction.
Having the focus on the commuter, we have determined the differed communication channels to reach those commuters since similar the traveller does not exists, also the commuter does not exist. So approach is needed i.e. via employer, lease company, marketing campaigns, different VAS, etc.
Communication by different means and levels, from mass communication to individual assistance.
Technical means to support the different ways communication. Multichannel approach combining existing and emerging ICT technologies Bill boards, brochures, newsletters, communicate website, open platform with smart phone, smart phone apps, widgets to incorporate the functionality into different web portals.
Preliminary results from this approach until now. More than 5% decrease of commuters
Conclusions: Open interface between nomadic device and in-vehicle device is an necessity. Combine existing ICT technology to get a multichannel approach to connect the traveler. This way of approach is the only way to valorize R&D activities concerning algorithms, etc.
Jan van der Wel, Technolution - Multimodal urban mobility services: the connected traveller, here and now!
<ul><li>the connected traveller </li></ul><ul><li>here and now </li></ul>
Pre-trip journey planner “ Office by the hour” Carpool Events Actual traffic situation Dynamic route guidance Navigation & route guidance Actual PT timetable (transfer) P&R information SpeedAlert Parking information Navigation outside vehicle Actual PT timetable (transfer) Dynamic parking guidance eCall <Report incident> Park and walk (Car) compliant driving behaviour (Car) navigate (PT) find and transfer to lines Plan journey Conduct activity Next activity Select destination and transport mode
Personal / nomadic device In-car device Origin Destination Forecasted traffic situation Public transport and P+R facilities Road & weather conditions Available parking locations Facilities for ‘last mile transport’ Actual traffic situation Activity-to-activity Parking location-to-Parking location Door-to-door (incl. ‘last mile transport’)
<ul><li>connected traveller shows a variety of motives, interest, needs and cost drivers </li></ul>Commercial traveller Shopper Holiday-maker Lorry / truck Commuter
Commuter Approach via Employers Direct approach commuter Approach via Lease companies Connected traveller Telework facilities Alternative schedules Public transport facilities Carpool facilities RUC VAS
Enhance awareness Set-up and maintain customer relation Personal traveller assistance Mass communication Radio Newspaper Billboard Community Website Individual mobility advice
<ul><li>some facts </li></ul>SpitsScoren billboards SpitsScoren breakfast club SpitsScoren website Dialogue Port – office by the hour >5 % reduction of traffic in morning rush hours
<ul><li>propositions </li></ul><ul><li>‘ Kitchen table to office desk’ journey assistance requires an open interface between nomadic device and in-vehicle device; </li></ul><ul><li>Connecting a traveller requires a multi-channel approach by combining existing (ICT) technologies; </li></ul><ul><li>Connecting traveller in real life is the only way to valorise R&D activities concerning algorithms, technologies etc. </li></ul>
<ul><li>thank you for your attention </li></ul>