MOBILITY track - Tuesday 28th "To create more sustainable transportation systems, cities need a variety of different measures. When it comes to publicly subsidized transportation services, also economical aspects are crucial. Especially in rural areas, viable mobility services as well as public transportation are hard to achieve. One solution to tackle these problems is to make better use of the existing fleet capacity. In ALPIO-project, funded by Sitra, the aim was to create a digital platform where existing publicly subsidized journeys (mainly made by taxis and small busses) could be offered to new customers. In this presentation, we will go through the successes and failures of the project: How did we achieve the ambitious goals of the project, what should have been done differently and what should be taken into consideration in similar development projects in the future." KAISA KARHULA, Passenger Transport Engineer, Tuomi Logistiikka Oy. Smart City Mindtrek 2020 - conference 28th-29th January Tampere, Finland www.mindtrek.org/2020/

1. Creating mobility services to rural areas –
Lessons learned from ALPIO-project
Smart City Mindtrek 28.1.2020

2. A procurement and logistics company owned by the City of Tampere,
Tampere University Hospital and 19 municipalities in Pirkanmaa area.

3. Social and health service
transport and non-urgent
patients
”Palveluliikenne” = PALI =
service transport for senior
citizens and the disabled.
Procurement
Category
management
Transport and storage
Passenger traffic

4. ALPIO-project

5. Sitra, VTT and other project partners 2019

6. FUNDING TECHNOLOGY
PLATFORM
END USERS
PRACTICAL
OPERATORS

7. Pilot-areas
Kuru in the city of Ylöjärvi
• About 2 600 inhabitants
• About 50 social and health service
customers
Vammala in the city of Sastamala
• About 16 000 inhabitants (in 2008)
• About 300 social and health service
customers
Kuru
Vammala

8. Technology platform
Mobile app for
journey bookings
Booking system for customer call center
Fleet
management
Combining and
routing journeys
Real-time traffic info

9. Social and health service
customers
• Orders by phone to customer call
center
• Vehicle: social and health service
taxi
Service transport customers
• Orders directly from the bus
• Vehicle: PALI-bus
Situation before the pilot…

10. Social and health service
customers
• Orders by phone to customer call
center
• Vehicle: PALI-bus or social and
health service taxi
Service transport customers
• Orders by phone to customer call
center or with Kyyti-app
• Vehicle: PALI-bus or social and
health service taxi
Other customers
• Orders by Kyyti-app
• Vehicle: social and health
service taxi or PALI-bus
…and during the pilot

11. What we wanted to happen
https://cruz511.org/drive/shared-rides/

12. What did we actually achieve
Mobile app
for journey
bookings
Booking system for contact
center
Fleet
management
Combining and
routing journeys
Real-time traffic
info
Technology platform
worked and combining
different customers to the
same fleet was possible!
BUT

13. The number of other customers
besides social and health service
customers and service transport
customers was low. Really low.
WHY?

14. https://www.wicmar.com/2017/07/22/here-be-obstacles-2/
There were some
obstacles on the way

15. Processing of personal
data
https://www.ciyoudixonlaw.com/general-practice/

16. Social and health service rides are not
that simple
Different excess policies
in different cities.
Customers have
different kind of
personal needs.
Customers have different
kind of travel types and
also the amount of trips
per month vary.

17. Short time to test the system
Thank you for
your order!
Customer call centre
agents had to use new
program (Sitowise) with
little training.
Problems were tackled
on the run. Luckily we
had a back-up-system.

18. Not that many trip-
possibilities for other
customers
In Vammala about 25
rides per day (social
and health service rides
and PALI-rides). In Kuru
even less.
Social and health
service rides need to
order their trip one
hour/half an hour
before departure.
Antti Eintola / YLE

19. Marketing – it didn’t really exist
Target groups were not
defined beforehand.
The whole seemed different
for different customers.
https://infographicworld.com/

20. FUNDING TECHNOLOGY
PLATFORM
END USERS
PRACTICAL
OPERATORS

21. Summary
The traffic system should be
viewed as a whole especially in
rural areas.
Combining different user groups
to the same fleet is a possible
and functional solution.
Technology is not a problem. The
complex world of social and
health service rides is.

22. Thank you!
Kaisa Karhula
kaisa.karhula@tuomilogistiikka.fi
+358 444 811 116