Business Model Canvas for JGU Shuttle Booking Portal. JGUSBP is a REDBUS like seat booking portal for the JGU shuttle service.

1. JGU SHUTTLE BOOKING PORTAL
OVERVIEW
JGU Shuttle Booking Portal is a REDBUS like seat booking portal for the JGU shuttle service.
Through the portal, students and faculty members can log on and book their seats in the
bus.
Along with the seat booking, there would be a payment system (through Paytm or any other
electronic payment method like Paypal) which would confirm the booked seats for the
travellers. After the portal becomes active, seats can be booked. The passenger can cancel
his booked seat anytime until there are 20 mins or less for the scheduled departure of the
bus. If the passenger cancels his confirmed seat and the bus is scheduled to leave in 20 mins
or less, then a cancellation charge of Rs. 50 will be levied.
The portal will also monitor the real-time demand of the services so that the services can be
outsourced in advance whenever the demand is high like on weekends and during festivals
or holidays.
The problem I am addressing here is the overbooking issue of the current systemthrough
the sale of shuttle pass.
The existing systemwhich is in place is highly ineffective due to which passengers are left
stranded on both the campus and Haiderpur metro station whenever there is high demand.
The current system is unable to cater to the community during high demand due to poor
management of existing resources.

2. BUSINESS MODEL
CUSTOMER SEGMENT
 Students travelling regularly from campus to Delhi.
 Faculty members using private vehicles due to unavailability of seats.
VALUE PROPOSITION
 Complete digitization of JGU shuttle service including ticket booking, scheduling and
demand management.
 Effective utilization of existing resources available with the transport department.
 Improve mode of operations of current system.
 Managing peak demand by outsourcing the services.
CHANNELS
 Website for ticket booking.
 Physically (using cash) at university reception (or anywhere else) through the online
portal.
 Mobile Android Application in the future
CUSTOMER RELATIONS
NOT APPLICABLE
REVENUE STREAMS
 Sale of bus seats
 Nominal internet handling/service fees during booking
 Display of advertisements on the website through Google AdSense.

3. KEY ACTIVITIES
 Coordinating with the transport department of JGU.
 Creation of online web portal for ticket booking.
 Updating and Maintenance of the web portal.
 Coordinating with the private cab owners.
KEY RESOURCES
 Portal (website) for ticket booking.
 HR (with basic technical knowledge) for creation and maintenance of portal.
KEY PARTNERS
 Administration: Specifically, the JGU transport department that currently handles
the JGU shuttle service.
 Vendors: Private cab owners that can be hailed at the time of high demand.
COST STRUCTURE
 Resources spent on creation of an effective web portal hosted on a server that can
ably handle the traffic of the JGU community (both student and administration)
 Regular costs for maintenance and updating of the web portal.
 Regular costs for coordination with private cab owners for outsourcing services at
the time of high demand.