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Transforming Transportation: The Lagos BRT Lite  Communications Experience   World Bank & World Resources Institute Transforming Transportation Workshop  January 14, 2010 By Dr Dayo Mobereola MD/CEO Lagos Metropolitan Area Transport Authority (LAMATA)
Lagos BRT Lite: Communications’ Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRT Lite – Communications Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRT Lite – Communications Strategy – Cont’d ,[object Object],[object Object],[object Object],[object Object]
Picture showing a billboard displayed during construction
Picture showing road show campaign to encourage BRT acceptance – Pre-Launch
Newspaper advert to announce beginning of operations
Another newspaper advert
Call Centre Operators
Benefits of BRT Lite Communications Strategy ,[object Object],[object Object],[object Object],[object Object]
Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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