This SlideShare shows how I have created continuity across all three products which I have created.

1. I have tried to create continuity across all three
products by creating a house style.

2. The Music Video
This video was my first product from which I conducted both of my ancillary
texts. It was then very important to create a good basis for building media
products from. This is because the features which appear in this video would be
used across both ancillary texts.

3. Ancillary Text 1 - Digipak
I have followed the conventions of a Digipak and created my own continuity across
the product. I kept the font colours white and black and the style of font very
similar. I added two B/W images whilst all the other images where in colour. The
same artist appears across each section to create continuity.

4. Ancillary Text 2 – Poster/Music Ad
My second ancillary text follows
the conventions of a music poster.
I have added an image of the front
of my CD which links to my
digipak. I then chose the same
image for my poster with the same
effects which creates a house style.
The font style and colours also link
in with my other products.
For example I have kept the
website in the same colour and
style.

5. Ancillary Text 1 & 2
1. I have used the same font colour and style for the name of my artist (Hope).
2. I kept the main image of my artist the same on both products (identical
images so they have the same effects).
3. The sea theme links across both products.
4. I have used the same website in the same font colour and style.

6. Costume
The artist appears in a variety of costumes in the music
video. Therefore I chose two costumes from the video
to use on the Digipak. Then I featured the artist on the
poster wearing the most dominant clothing worn
throughout the video. The young girl (when outside)
wears the same coat but changes part of her outfit to
show a change in narrative/story line.

7. Locations
I chose to place my artist in five locations; inside a car, inside
a house, outside woods, outside park and the beach. I kept
this the same throughout all three products. However the
most dominant feature is when the artist is walking on the
beach towards the camera. Hence why I used this image on
both my ancillary texts.

8. Transformation
The artist goes through a time of
transformation in the music video. I then
chose to replicate this in the Digipak because
when you open it up, you are taken on a
journey from the beginning to the end. The
actually transformation occurs in the video
which encourages people to watch the video
as well as buying the digipak.

9. The Artist
The artist remains the same throughout all three
products. On my ancillary texts you do not see the
young girls face. This is because I took inspiration
from Sia and wanted to create a theme around the
music/music video and not the appearance of the
artist. The face of the artist only appears in the
music video and it is a very dominant feature which
is key to the narrative.

10. Font Colour/Style
I mainly used a white and black colour scheme because these
colours stood out against the beach area. I added a dark blue
to my Poster as this colour can be seen as a connotation of the
sea and being pure and clean. I decide to keep a classic style
of font to suit my genre and I then implemented this across
both ancillary texts.