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1. Brand Study
Unlocking the success story - one case study at a time!

2. Overview
Meesho started as an idea to empower women entrepreneurs in India,
and it has since grown into a thriving social commerce platform. The
brand has faced challenges along the way but has continued to adapt
and evolve to meet the needs of its target audience.

3. Company
Name 🏨
Industry 🏗
Meesho
E-commerce
marketplace

4. Founder Founding Year
Vidit Aatrey and
Sanjeev Barnwal
2015

5. Main Competitor
Glowroad
Shopsy
Flipkart

6. SWOT Analysis

7. Strengths 💪 Weaknesses 😢
Low-cost and accessible platform, strong
community of sellers
Dependent on third-party platforms
(WhatsApp, Instagram, Facebook), limited
product categories.
Opportunities 🚀 Threats 🛑
Growing e-commerce market in India,
potential to expand into new markets and
product categories.
Competition from established e-commerce
platforms, changing regulations and
policies

8. All About Brand

9. Short Founding Story 🔍
The idea for Meesho came when Vidit and Sanjeev noticed how many women in India were
using WhatsApp to sell products from their homes. They realized that these women lacked
access to a platform that could help them grow their businesses and reach a wider
audience. So, they decided to build one themselves.

10. Problem Solved By
Meesho💡
Meesho aims to empower women entrepreneurs by providing them with a platform and
resources to start and grow their businesses. The brand believes that everyone should
have the opportunity to earn on their terms, regardless of their backgrounds or
circumstances.

11. Brand Positioning 📍
Nykaa positions itself as a one-stop-shop for high-quality beauty and personal care
products at affordable prices. Its focus on customer service, innovation, and convenience
sets it apart from other e-commerce players.

12. Business Model🧑‍💼 Meesho is a social commerce platform
that allows individuals to start their e-
commerce businesses via WhatsApp,
Instagram, or Facebook. The brand
provides various tools and services to its
sellers, such as catalog creation, order
management, and payment processing. In
return, Meesho earns a commission on
every sale made on its platform.

13. Revenue Model 🤑💰
Meesho generates revenue through commissions from sales made on its platform,
advertising.

14. Target Customer 🎯
Female entrepreneurs and homemakers who are looking to start their own businesses
from home.

15. Product Line 🛒
Meesho's platform allows individuals to sell a variety of products, including clothing,
accessories, and beauty products.

16. Best Selling
Products on
Meesho 👍
Sarees, Kurtis, Jewellery

17. Meesho USP 🤩
Meesho provides a low-cost and accessible platform for women entrepreneurs to start
and grow their businesses, making e-commerce more inclusive and empowering for all.

18. How Meesho Becomes
Successful? 📈
Providing a platform and resources to an underserved market, building a strong
community of sellers, and leveraging social media for growth.

19. What You Can Learn
From Them? 📖
Meesho's success demonstrates the power of creating a platform that empowers others
to achieve their goals. By providing value and resources to an underserved market, the
brand was able to build a loyal following and achieve rapid growth.

20. Lessons Brand
Learned
Meesho's success highlights the importance of building a strong community and
providing value to an underserved market. The brand also learned the importance of
adapting and evolving as customer needs and market conditions change.

21. Conclusion In conclusion, Meesho is a prime example
of a brand that has empowered women
entrepreneurs and achieved rapid growth
by providing a low-cost and accessible
platform for social commerce. By
prioritizing its target audience's needs and
leveraging social media effectively,
Meesho has built a loyal following and
demonstrated the power of democratizing
e-commerce.