Looking to learn more about the world of ecommerce and how to succeed in this highly competitive industry? Look no further than the ShopClues case study by ecomforbreakfast.com. In this comprehensive ebook, we dive deep into the story of ShopClues, one of India's leading online marketplaces. We examine how this dynamic company started from humble beginnings and grew into a major player in the ecommerce space, and we share the secrets of their success. Through detailed analysis and real-world examples, we explore the strategies and tactics that ShopClues used to achieve their goals and overcome challenges. From building a strong brand to optimizing their platform for conversions, we cover all the essential elements of ecommerce success. Whether you're a seasoned ecommerce veteran or just starting out, the ShopClues case study is an invaluable resource for anyone looking to improve their skills and stay ahead of the competition. So why wait? Download your copy today and start learning from the best!

1. Brand Study
Unlocking the success story - one case study at a time!

2. Overview
Shopclues started as an idea to democratize e-commerce and empower small
businesses and individual sellers in India. The brand has faced challenges along the
way but has continued to adapt and evolve to meet the needs of its target audience.
Shopclues has expanded its product categories and services over time, such as
introducing a wholesale marketplace for bulk purchases.

3. Company
Name 🏨
Industry 🏗
Shopclues
E-commerce
marketplace

4. Founder Founding Year
Sanjay Sethi, Sandeep
Aggarwal, and Radhika
Aggarwal
2011

5. Main Competitor
Amazon
Flipakart
Snapdeal

6. SWOT Analysis

7. Strengths 💪 Weaknesses 😢
Low-cost and accessible platform, strong
community of sellers, innovative approach to e-
commerce
Dependent on third-party logistics providers for
order fulfillment, limited brand recognition
compared to larger players in the market.
Opportunities 🚀 Threats 🛑
Growing e-commerce market in India, potential to
expand into new markets and product categories.
Competition from established e-commerce
platforms, changing regulations and policies in
the Indian market.

8. All About Brand

9. Short Founding Story 🔍
The idea for Shopclues came when Sanjay, Sandeep, and Radhika noticed a gap in the
Indian e-commerce market. While established players like Amazon and Flipkart focused on
big-ticket items, there was no platform that catered to the needs of small businesses and
individual sellers.

10. Problem Solved By
Shopclues💡
Shopclues aims to democratize e-commerce by providing a platform for small businesses
and individual sellers to reach customers across India. The brand believes that everyone
should have access to the same opportunities to grow their businesses online.

11. Brand Positioning 📍
Shopclues positions itself as a low-cost and accessible platform for small businesses
and individual sellers to reach customers across India.

12. Business Model🧑‍💼
Shopclues is a managed marketplace that provides various tools and services to its
sellers, such as catalog creation, order management, and payment processing. In return,
the brand earns a commission on every sale made on its platform.

13. Revenue Model 🤑💰
Shopclues generates revenue through commissions from sales made on its platform,
advertising.

14. Target
Customer 🎯
Small businesses and individual sellers who are looking to sell
products online.

15. Product Line 🛒
Shopclues platform allows individuals to sell a variety of products, including
electronics, fashion, home and kitchen, and more.

16. Best Selling
Products on
Shopclues 👍
Mobile phones, fashion accessories, and home decor items.

17. Shopclues USP 🤩
Shopclues provides a low-cost and accessible platform for small businesses and
individual sellers to reach customers across India, making e-commerce more inclusive
and empowering for all.

18. How Shopclues Becomes
Successful? 📈
Providing a platform and resources to an underserved market, building a strong
community of sellers, and leveraging social media for growth.

19. What You Can Learn
From Them? 📖
Shopclues success demonstrates the power of creating a platform that empowers others
to achieve their goals. By providing value and resources to an underserved market, the
brand was able to build a loyal following and achieve rapid growth.

20. Lessons Brand Learned
Shopclues learned the importance of building trust with its stakeholders and maintaining
transparency and ethical business practices. The brand also realized the importance of
diversifying its offerings and services to remain competitive in the market.

21. Conclusion In conclusion, Shopclues is a prime example of a
brand that has democratized e-commerce and
empowered small businesses and individual sellers
in India. By prioritizing its target audience's needs
and leveraging social media effectively, Shopclues
has built a loyal following and achieved rapid growth.
As an e-commerce business owner, you can learn
from Shopclues' innovative approach to reaching and
empowering underserved markets, building a strong
community of sellers, and continually adapting to
meet changing market conditions.