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Is Your Content Driving Traffic? Social Media Presentation for PPAS 2013


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Is Your Content Driving Traffic? Time to take your social media to the next level. You have reached the point where you are starting to post on a regular basis - now are those posts driving traffic to the right place? This social media presentation is designed to help you with just that.

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Is Your Content Driving Traffic? Social Media Presentation for PPAS 2013

  1. 1. Is Your Content Driving Traffic?Cell 440-344-5933dana@jetlinepromo.comPresenter: Dana R Zezzo CASJetline
  2. 2. Is Your Content Driving Traffic?
  3. 3. Is Your Content Driving Traffic?
  4. 4. New World of MarketingElectronic Media• Is your content telling a STORY?• Is your Website your Foundation?– If not, what is housing all your information?• IE Press Releases, Specials, New Products, News, Contact• Are you Heightening the customer experience?• Are you providing the correct PATH?– Hyperlinks• Using Icons• URLs
  7. 7. Driving Content Using PDF’s
  8. 8. Website
  9. 9.
  10. 10. SocialWhere jpeg is king!
  11. 11. Event Hashtag (#)#PPAS
  12. 12.
  13. 13. Slideshare
  14. 14. QR Codes
  15. 15. QR Codes• Goal – take people ALL THE WAY!– Don’t make me work for the information• Most common mistake– Taking people to the WRONG URL
  16. 16. Incorrect
  17. 17. Correct
  18. 18. Seth Godin Quote“Marketing is no longer about the stuff thatyou make, but about the stories you tell”In the social media age, your company must build the best product you canbecause customers will talk about your products and services on social mediaplatforms and in real life. Without great products, you’ll have trouble selling.Products need stories to provide context and human emotion. They provide thebeginning, middle and end.
  19. 19. So..Whats your STORY?
  20. 20. THANK YOU!Presenter:Dana R. ZezzoChief Marketing OfficerJetlinedana@jetlinepromo.com440-344-5933
  21. 21. Oh and… Perfect-Loop Vine Posts