20. Optimum cost management model - Cross-device tracking
We gathered 55 million cookies/month of almost every user we reach.
We tracked 30 billion records/month of every action a user take while
surfing our network.
We tracked from Demographic, Behavior, Device, Content, Demand to
every Mouse move, Click, Scroll and even other smallest interactions of
every user we reach.
From those data, we could match out almost every single user with
his/her PC and mobile group.
This is how we realized Cross-device targeting technology.
Cross-device tracking and targeting help manage
messages and cost more efficiently by reducing overlap
and keep delivery frequency under control.
24. Optimum cost management model - Cross-device tracking – Usage
With Cross-device tracking and targeting, we can:
• Control message delivery on each platform
and cross-platform.
• Reduce waste delivery by frequency control
• Surround users with brand materials in case of
mass branding.
• And many more…
27. 90 -120 mins of live
conference to audience
200-500 questions from
audience
1 permanent brand page
4-6 pinned articles on
site
1 week banner under the
hot news box onsite
3-5 posts on site’s official
Facebook
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